Brand ads
Ritual ads: what it runs, and the ad that lasts
What Ritual runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 330
live Meta ads
- carousel ads
- 57%
carousel ads
- median age of a live ad
- 6 days
median age of a live ad
- land on a product page
- 62%
land on a product page
Ritual's longest-running live ad
Plant-Based Protein Powder with 20g Protein | Ritual
“Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our scientists formulate each clean & vegan product for efficacy with traceable ingredients.”
7 live ads carry the same words.
178 days live · Carousel · Product showcase hook · Lands on a homepage
See it in Meta's Ad LibraryWhat the numbers say
Ritual's longest-running live ad has run 178 days: a carousel ad with a product showcase hook that lands on a homepage. Across the account, 62% of live ads send shoppers to a product page. Bold claim hooks lead 34% of its ads. Its most-used opening line appears on 26 live ads.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“I love that Ritual’s formulas are designed for pregnancy and postpartum!”
26 ads
“To show our appreciation for everything you do for your patients, we’re giving you 25% off to start your first month of Ritual.”
23 ads
“Clinically-proven formulation. Shop 12 key ingredients for mom and baby, including Folate, Choline, and Omega-3 DHA.*”
22 ads
“Relief realized. Try Perimenopause Health, formulated to support hormone balance for women over the age of 40.*”
15 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
115 ads · 34%
Question
45 ads · 13%
Offer first
44 ads · 13%
First-person story
26 ads · 8%
Product showcase
23 ads · 7%
Customer quote
19 ads · 6%
Angle
Proof
111 ads · 33%
Problem and fix
74 ads · 22%
How it works
65 ads · 19%
Clean or non-toxic
31 ads · 9%
Convenience
19 ads · 6%
Quality or craft
9 ads · 3%
Where the ads land
The pages with the most live ads pointing at them.
- ritual.com/products/essential-prenatal-multivitamin
Product page · 49 ads
- ritual.com/products/perimenopause-health
Product page · 27 ads
- ritual.com/pages/hcp
Offer page · 23 ads
- ritual.com/products/creatine-greens
Product page · 21 ads
- ritual.com/collections/all
Collection page · 20 ads
Turn this ad into your own page
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Frequently asked questions
- How many Facebook ads is Ritual running?
- Over 330 live Meta ads, counted across Facebook and Instagram. 57% are carousels, 34% are videos, 9% are images. Half of its live ads started in the last 6 days.
- What is Ritual's longest-running ad?
- A carousel ad that has run 178 days. It opens: “Our radical idea: supplements should work. From university-led clinical studies to patented capsule design, our…” It sends shoppers to a homepage.
- Where do Ritual's ads send shoppers?
- Mostly to product pages (62%) and collection pages (18%). The page with the most live ads is ritual.com/products/essential-prenatal-multivitamin, linked from 49 of them.
Keep exploring
Ritual is not affiliated with Replo.