Brand ads
LMNT ads: what it runs, and the ad that lasts
What LMNT runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 540
live Meta ads
- carousel ads
- 50%
carousel ads
- median age of a live ad
- 19 days
median age of a live ad
- land on a product page
- 98%
land on a product page
LMNT's longest-running live ad
Healthy Habits Start Here 👇
“You need water AND electrolytes. LMNT delivers both. Staying hydrated has never been so easy ⚡”
24 live ads carry the same words.
44 days live · Video · Bold claim hook · Lands on a product page
See it in Meta's Ad LibraryWhat the numbers say
LMNT's longest-running live ad has run 44 days: a video ad with a bold claim hook that lands on a product page. Across the account, 98% of live ads send shoppers to a product page. Bold claim hooks lead 30% of its ads. Its most-used opening line appears on 63 live ads.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Feel confident about your hydration with LMNT electrolytes — No sugar or artificial colors.”
63 ads
“LMNT helps you stay hydrated with key electrolytes you need to feel and perform your best 💪”
40 ads
“You need water AND electrolytes. LMNT delivers both. Staying hydrated has never been so easy ⚡”
24 ads
“LMNT’s Zero Sugar Electrolytes:”
24 ads
“Effective training requires proper hydration. Work. Sweat. Recharge with LMNT electrolytes. Repeat.”
12 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
161 ads · 30%
New or launch
152 ads · 28%
Problem callout
47 ads · 9%
Question
36 ads · 7%
Expert or celebrity
35 ads · 6%
Audience callout
27 ads · 5%
Angle
Convenience
178 ads · 33%
Problem and fix
141 ads · 26%
How it works
101 ads · 19%
Clean or non-toxic
55 ads · 10%
Answering doubts
15 ads · 3%
Proof
15 ads · 3%
Where the ads land
The pages with the most live ads pointing at them.
- drinklmnt.com/products/lmnt-sparkling-12oz
Product page · 259 ads
- drinklmnt.com/products/lmnt-recharge-electrolyte-drink
Product page · 245 ads
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Frequently asked questions
- How many Facebook ads is LMNT running?
- Over 540 live Meta ads, counted across Facebook and Instagram. 50% are carousels, 49% are videos, 0% are images. Half of its live ads started in the last 19 days.
- What is LMNT's longest-running ad?
- A video ad that has run 44 days. It opens: “You need water AND electrolytes. LMNT delivers both. Staying hydrated has never been so easy ⚡” It sends shoppers to a product page.
- Where do LMNT's ads send shoppers?
- Mostly to product pages (98%) and blog posts (1%). The page with the most live ads is drinklmnt.com/products/lmnt-sparkling-12oz, linked from 259 of them.
Keep exploring
LMNT is not affiliated with Replo.