Top brands
Top hair care brands, ranked by live Meta ads
34 hair care brands run at least 50 live Meta ads. Here are the top 25, led by L'ange, with where each sends its ad traffic.
Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.
The top 10 hair care brands
1. L'ange
over 1,400 live ads
75% of its live ads are video.
- Oldest live ad
- 146 days
- Video share
- 75%
Where its ads land
- Product page 86%
- Collection page 14%
Most-advertised page: langehair.com/products/le-titane (204 ads)
2. Crown Affair
over 650 live ads
Sends 64% of its ads to a product page.
- Oldest live ad
- 127 days
- Video share
- 54%
Where its ads land
- Product page 64%
- Collection page 22%
- Offer page 13%
- Homepage 1%
Most-advertised page: crownaffair.com/products/the-pm-to-am-duo (87 ads)
3. Olaplex
over 440 live ads
Sends 54% of its ads to a collection page.
- Oldest live ad
- 123 days
- Video share
- 46%
Where its ads land
- Collection page 54%
- Product page 32%
- Homepage 12%
- Quiz 1%
Most-advertised page: olaplex.com/collections/wash (62 ads)
See Olaplex's ads4. OUAI
420 live ads
96% of its live ads are video.
- Oldest live ad
- 270 days
- Video share
- 96%
Where its ads land
- Product page 60%
- Collection page 39%
- Offer page 1%
Most-advertised page: theouai.com/collections/leave-in-conditioners (115 ads)
5. Living Proof
over 410 live ads
Sends 60% of its ads to a product page.
- Oldest live ad
- 43 days
- Video share
- 33%
Where its ads land
- Product page 60%
- Collection page 24%
- Marketplace listing 9%
- Offer page 6%
Most-advertised page: livingproof.com/products/perfect-hair-day-frosted-fig-advanced-clean-dry-shampoo (64 ads)
6. Playa
410 live ads
Sends 60% of its ads to a product page.
- Oldest live ad
- 106 days
- Video share
- 68%
Where its ads land
- Product page 60%
- Collection page 40%
Most-advertised page: playabeauty.com/collections/perfume-mist (156 ads)
7. K18
over 300 live ads
44% of its ads point at one page.
- Oldest live ad
- 251 days
- Video share
- 45%
Where its ads land
- Product page 98%
- Offer page 2%
Most-advertised page: k18hair.com/products/futureiq-biomimetic-hair-longevity-serum-3oz (136 ads)
8. Color Wow
over 300 live ads
92% of its live ads are video.
- Oldest live ad
- 58 days
- Video share
- 92%
Where its ads land
- Marketplace listing 48%
- Product page 45%
- Collection page 7%
Most-advertised page: amazon.com/dp/b07dcj91hq (59 ads)
9. R+Co
over 280 live ads
84% of its live ads are video.
- Oldest live ad
- 119 days
- Video share
- 84%
Where its ads land
- Product page 95%
- Collection page 5%
Most-advertised page: randco.com/products/picture-this-dry-texture-balm (90 ads)
10. Teleties
over 250 live ads
96% of its ads land on a collection page.
- Oldest live ad
- 338 days
- Video share
- 22%
Where its ads land
- Collection page 96%
- Homepage 3%
Most-advertised page: teleties.com/collections/college-game-day (24 ads)
Ranks 11 to 25
| Rank | Brand | Live Meta ads |
|---|---|---|
| 11 | Gisou | over 190 |
| 12 | Emi Jay | over 170 |
| 13 | It's a 10 | over 150 |
| 14 | Patricks | over 140 |
| 15 | Overtone | 140 |
| 16 | HiBAR | over 130 |
| 17 | Chunks | over 130 |
| 18 | Bio Ionic | over 130 |
| 19 | Bondi Boost | over 120 |
| 20 | LolaVie | 120 |
| 21 | Lina Lennox | 120 |
| 22 | Gimme Beauty | over 110 |
| 23 | Verb | over 100 |
| 24 | Ouidad | over 100 |
| 25 | DevaCurl | over 100 |
Where hair care brands send ad traffic
Live ads by landing page type, across all 34 brands that qualify.
Product page
4,269 ads · 57%
Collection page
2,202 ads · 30%
Homepage
419 ads · 6%
Offer page
219 ads · 3%
Marketplace listing
203 ads · 3%
Advertorial
90 ads · 1%
Build a store like these
Replo builds your hair care store and the pages your ads land on, on your brand and products.
Frequently asked questions
- Which hair care brand runs the most Meta ads?
- L'ange, with over 1,400 live Facebook and Instagram ads, followed by Crown Affair (over 650) and Olaplex (over 440). The ranking counts ads running when we last checked.
- Where do hair care brands send their ad traffic?
- Mostly to product pages (57% of live ads) and collection pages (30% of live ads), across the 34 brands that qualify. The top 10 cards above show each brand's own mix.
- How is this hair care brand list made?
- We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.
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