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How to sell clothes online

Short answer

To sell clothes you already own, list them on a resale app like Depop, Poshmark, Vinted or eBay, where buyers already search by brand and size. To sell a clothing line you make, build a store on your own domain so repeat buyers come to you, and use the apps to find your first customers.

Two ways to sell, and which is yours

Resell clothes you own

Closet clean-outs and thrift flips sell best on apps built for them. Depop leans young and vintage, Poshmark suits mall and designer labels, and Vinted and eBay cover the rest. An app beats a store here, because one-off pieces don't justify a website.

Best for

Closet clean-outs, thrift flippers and one-off vintage pieces

Sell your own clothing brand

When you make the clothes, you want repeat buyers and a customer list you own. A store on your domain does that. Sizes need a checkout with variants, so Replo builds your pages on a Shopify store and its checkout.

Best for

Designers and small labels with repeat styles in several sizes

Where to sell clothes and what each platform charges

Fees for selling clothes
Your own store on Shopify$39 a month, or $29 billed yearly2.9% + $0.30 with Shopify PaymentsUsing another payment provider on Basic adds a 2% third-party transaction fee.
DepopNo selling fee in the US3.3% + $0.45 payment processingBoosted listings add a 12% fee, but only if you choose to boost.
PoshmarkNothing until you sell$2.95 under $15, 20% at $15 and upThe flat $2.95 hits cheap items hard: on a $10 sale you give up almost 30%.
eBay250 free listings a month, then $0.3513.6% + $0.30, or $0.40 over $10Payment processing is built into eBay's final value fee, so nothing else is added.
Etsy$0.20 a listing6.5% + 3% + $0.25 processingOffsite Ads take 15% of sales they bring in, or 12% once you pass $10,000 a year.
TikTok ShopNothing until you sell6% referral fee, processing includedThe fee also applies to buyer-paid shipping, and pre-owned items pay 5%.
Amazon (clothing)$0.99 an item, or $39.99 a month5% to $15, 10% to $20, 17% aboveThe rate jumps to 17% above $20, so mid-priced clothes pay more than most platforms.
MercariNothing until you sell10% selling fee, no processing feeThe 10% also applies to buyer-paid shipping, and buyers pay their own protection fee.
VintedNo selling feesNo fee; buyers pay Vinted's feeVinted adds its fee to the buyer's total, so you keep the full price.

Resale apps take a bigger cut of each sale but bring the buyers to you. Your own site keeps more per order, so it pays off once customers come back for the next drop.

What you keep on a $40 hoodie

Each platform's fees on one $40 sale, before shipping, taxes, monthly plans and any ads you choose to buy.

  1. Vinted$40.00 kept, $0.00 in fees
  2. Your own store on Shopify$38.54 kept, $1.46 in fees
  3. Depop$38.23 kept, $1.77 in fees
  4. TikTok Shop$37.60 kept, $2.40 in fees
  5. Mercari$36.00 kept, $4.00 in fees
  6. Etsy$35.75 kept, $4.25 in fees
  7. eBay$34.16 kept, $5.84 in fees
  8. Amazon (clothing)$33.20 kept, $6.80 in fees
  9. Poshmark$32.00 kept, $8.00 in fees

Product pages brands run ads to

Real product pages that brands are sending Meta ads to right now, captured from Replo's ad library, and one thing on each worth copying.

  • Frank & Eileen page for a navy cardigan and sweatpant set with inseam and separate top and bottom size pickers

    Frank & Eileen

    Boston Long Travel Set

    24 Meta ads linked here

    Shoppers pick an inseam (full-length 31 or cropped 26.5) and separate top and bottom sizes for one set.

    See the page
  • Good American jeans page with two model photos, wash swatches, a size dropdown and a fit note

    Good American

    Vintage Low Loose Jeans

    19 Meta ads linked here

    A one-line fit note, "We suggest sizing up for an oversized fit," sits directly above the size picker.

    See the page
  • Jenni Kayne sweater page with four lifestyle photos, color swatches and a size grid from XS to 3X

    Jenni Kayne

    Cashmere Fisherman Sweater

    16 Meta ads linked here

    Swatches are split into Classic and Seasonal colors, and the size grid runs from XS all the way to 3X.

    See the page

Launch checklist

  • Lay each piece flat and measure pit to pit, length and inseam, then post those numbers beside the size.
  • Photograph the front, back, care tag and every flaw in daylight, so condition questions don't become returns.
  • Grade condition plainly as new with tags, like new or worn, and name any stains, pilling or repairs.
  • Price from sold listings for the same brand and style, since asking prices tell you little about demand.
  • For garments you make, sew in labels with fiber content, country of origin, your name or RN, and care steps.
  • Say in every online product description whether a new garment was made in the USA, imported, or both.

Build your clothing store with Replo

Replo builds your label's store on your own domain, with product pages and size guides running on a Shopify checkout.

The prompt Replo starts from

Build a store for my clothing brand, [brand name]. Make a homepage with our latest drop, collection pages for [categories], product pages with a size chart and fabric details, an about page on how we make our clothes, and an email signup for the next drop. Use Shopify checkout so every size works.
Build my storeStart for Free

Frequently asked questions

Is Depop or Poshmark better for selling clothes?
It depends on what you sell. Depop tends to suit vintage, streetwear and younger styles, while Poshmark tends to suit mall and designer labels. Compare both rows in the fee table at your usual price, then list the same piece on both and see where it moves.
Can I sell used clothes on my own website?
Yes. The FTC's fiber-labeling rules exclude secondhand textile items that are obviously used or marked as secondhand. A site makes sense when you have steady stock, like a vintage shop with weekly drops. For a single closet clean-out, an app is less work.
What is the easiest site to sell old clothes?
The easiest is any app that lets you list from your phone in a few minutes: Depop, Poshmark, Vinted and Mercari all work that way. eBay's listing form asks for more detail, which pays off for branded and vintage pieces buyers search for by name.
Is it worth selling old clothes online?
Yes, for pieces from brands people search for, in good condition. Fast-fashion basics often sell for less than the time it takes to photograph, pack and ship them. Bundle those into one listing or donate them, and check sold prices before you spend time on a piece.

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