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How to sell jewelry online

Short answer

Sell jewelry you make on your own site, where photos, materials and your story carry the sale, and use Etsy or TikTok Shop to find first buyers. For pieces you own, eBay and Poshmark suit branded and costume jewelry. Solid gold and diamonds are often better quoted by a local jeweler first.

Two ways to sell, and which is yours

Resell jewelry you own

Branded and costume pieces sell on eBay and Poshmark when you show the hallmarks and clasps up close. Solid gold and certified diamonds are different: get quotes from a jeweler and a refiner first, since online buyers can't test the metal.

Best for

Inherited pieces, designer costume jewelry and one-off resales

Sell jewelry you make

Makers with a line of rings, earrings or necklaces do best on their own domain. One-size pieces fit Replo's checkout directly. Ring sizes or metal choices need variants, so Replo builds those pages on a Shopify checkout.

Best for

Makers and small brands with repeat designs

Where to sell jewelry and what each platform charges

Fees for selling jewelry
Your own site (Replo checkout)Your Replo plan2.9% + $0.30 card processingReplo checkout runs on Stripe, and Replo's docs list no extra per-sale fee.
Etsy$0.20 a listing6.5% + 3% + $0.25 processingOffsite Ads take 15% of sales they bring in, or 12% once you pass $10,000 a year.
eBay250 free listings a month, then $0.3513.6% + $0.30, or $0.40 over $10Payment processing is built into eBay's final value fee, so nothing else is added.
Amazon (jewelry)$0.99 an item, or $39.99 a month20% up to $250, 5% above thatAt 20%, jewelry pays one of Amazon's highest referral rates on most pieces.
TikTok ShopNothing until you sell6% referral fee, processing includedThe fee also applies to buyer-paid shipping, and pre-owned items pay 5%.
PoshmarkNothing until you sell$2.95 under $15, 20% at $15 and upThe flat $2.95 hits cheap items hard: on a $10 sale you give up almost 30%.

Jewelry is small and light, so the platform's cut is most of your selling cost. Compare the rows at your real price, then move repeat buyers to your own site.

What you keep on a $60 sterling silver necklace

Each platform's fees on one $60 sale, before shipping, taxes, monthly plans and any ads you choose to buy.

  1. Your own site (Replo checkout)$57.96 kept, $2.04 in fees
  2. TikTok Shop$56.40 kept, $3.60 in fees
  3. Etsy$53.85 kept, $6.15 in fees
  4. eBay$51.44 kept, $8.56 in fees
  5. Amazon (jewelry)$48.00 kept, $12.00 in fees
  6. Poshmark$48.00 kept, $12.00 in fees

Product pages brands run ads to

Real product pages that brands are sending Meta ads to right now, captured from Replo's ad library, and one thing on each worth copying.

  • Ana Luisa earring page with an on-ear model photo, star rating, member price, color and size buttons

    Ana Luisa

    Eden Small Hoop Earrings

    22 Meta ads linked here

    A red member price of $63.75 sits under the $75 list price, beside a 4.7 rating from 124 reviews.

    See the page
  • Gorjana page for a gold chain necklace with a large close-up, $118 price and an in-store pickup box

    Gorjana

    Melrose Necklace

    19 Meta ads linked here

    A free in-store pickup box, "Usually ready in 4 hours," sits right under Add to Bag, with same-day shipping below.

    See the page
  • HART product page for a gold and turquoise tennis bracelet with a length selector and buy buttons

    HART

    Turquoise Tennis Bracelet

    11 Meta ads linked here

    Sizing is a two-button length choice, 6.5 or 7 inches, instead of sending shoppers to a size chart.

    See the page

Launch checklist

  • State the karat right before the word gold on anything that isn't 24 karat, in titles and descriptions.
  • Call a piece sterling only if it's at least 925 parts per thousand silver, and describe plated pieces as plated.
  • Put laboratory-grown or laboratory-created right before the name of any lab-made gemstone you list.
  • Never describe a lab-made or imitation stone as real, genuine or natural, and don't rely on faux as a disclosure.
  • Disclose gemstone treatments that aren't permanent, need special care, or change the stone's value.
  • Photograph each piece on a hand or neck for scale, plus close-ups of stamps, clasps and settings.

Build your jewelry store

Replo builds your jewelry store on your own domain, with product pages that show metal, stones, care and sizing up front.

The prompt Replo starts from

Build a store for my jewelry brand, [brand name]. Make a homepage with our bestsellers, collection pages for rings, earrings and necklaces, product pages listing metal, stones and care instructions, a ring size guide, an about page on how each piece is made, and a custom order request form.
Build my storeStart for Free

Frequently asked questions

Is it better to sell jewelry to a pawn shop or a jeweler?
A jeweler, in most cases. A pawn shop buys to resell or lends against the piece, so its offer leaves room for its own profit. For gold, also get a refiner's quote. Designer pieces often fetch more from an online buyer who wants that exact brand.
How much money do I need to start a jewelry business?
It depends on your materials. Beaded and plated pieces can start with a small batch of supplies, while gold and gemstones tie up far more cash per piece. Launch a few designs, see which sell, and restock those before you widen the line.
What jewelry sells best online?
Pieces that photograph well and need no sizing: necklaces, earrings and bracelets. Rings sell too, but they bring size questions and exchanges. Personalized pieces, like initial or name necklaces, give buyers a reason to choose a maker over a mass retailer.
Do I have to say a stone is lab-grown?
Yes. The FTC's Jewelry Guides treat a gem name on a lab-made stone as deceptive unless laboratory-grown, laboratory-created or similar words come right before it. Words like real, genuine or natural can't describe anything made artificially.

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