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How to sell templates online

Short answer

Sell Canva and Notion templates on Etsy or Creative Market for search traffic, on the Notion Marketplace for Notion users, or on Gumroad, Payhip or your own site for an audience you already have. Most templates reach the buyer as a link: a Canva template opens in Canva, and a Notion template duplicates into the buyer's workspace.

Two ways to sell, and which is yours

A marketplace that brings buyers

Etsy and Creative Market rank templates in their own search, and the Notion Marketplace puts Notion templates in front of Notion users. Notion is the merchant of record there, so there's little to set up, but your template sits next to every competing one.

Best for

New template designers testing which niches sell.

Your own site that keeps buyers

A shop with live previews, a demo link and bundles turns social followers into buyers, and lets you email them when the next template drops. Replo builds the shop on your brand, and its checkout sells each template or bundle as a one-time digital purchase.

Best for

Designers with a TikTok, Pinterest or newsletter following.

Where to sell templates and what each platform charges

Fees for selling templates
Your own site (Replo checkout)Your Replo plan2.9% + $0.30 card processingReplo checkout runs on Stripe, and Replo's docs list no extra per-sale fee.
Etsy$0.20 a listing6.5% + 3% + $0.25 processingOffsite Ads take 15% of sales they bring in, or 12% once you pass $10,000 a year.
GumroadFree, no monthly fee10% + $0.50, plus 2.9% + $0.30 processingSales that come through Gumroad's Discover marketplace pay a flat 30% instead.
Creative MarketNothing until you sellYou keep 50% of list priceCreative Market's half covers payment processing and marketing, and rates can vary by shop.
PayhipFree plan, $0 a month5% + Stripe or PayPal processingProcessing is modeled at Stripe's standard 2.9% + $0.30 card rate.

On a low-priced template, fixed per-order fees take a bigger share than the percentage. Bundles and higher-priced packs keep more of each sale wherever you list.

What you keep on a $15 Notion template

Each platform's fees on one $15 sale, before shipping, taxes, monthly plans and any ads you choose to buy.

  1. Your own site (Replo checkout)$14.26 kept, $0.74 in fees
  2. Payhip$13.51 kept, $1.49 in fees
  3. Etsy$13.12 kept, $1.88 in fees
  4. Gumroad$12.26 kept, $2.74 in fees
  5. Creative Market$7.50 kept, $7.50 in fees

Launch checklist

  • Design every Canva template yourself, because Canva's license forbids reselling content provided through Canva.
  • If a template uses Canva Pro content, sell it only as a Canva template link, never as a file.
  • Publish each Notion template as a Notion Site so buyers can preview it before paying.
  • Remove pages or linked databases the buyer can't access before you share the Notion duplicate link.
  • Deliver a one-page PDF with the template link and setup steps, so buyers know exactly where to click.
  • Record a short screen capture of the template in use for listing images and Pinterest Pins.

Build your template shop

Replo builds a template shop on your brand with preview galleries, demo links and checkout for one-time template purchases.

The prompt Replo starts from

Build a shop for my [Canva or Notion] templates, [shop name]. Make a homepage with my best-selling templates, a product page for each with preview images, a live demo link and what's included, a bundles page, a how-to-use page that explains how buyers open their template, a license page, and an email signup for new releases.
Build my storeStart for Free

Frequently asked questions

Can I legally sell Canva templates?
Yes, if you design them yourself. Canva's license lets you use Free content in templates you sell, but you can't resell Canva's own content or templates, and Pro content can only appear in templates made for use on Canva, shared as a Canva link.
How do I sell Canva templates on Pinterest?
Make Pins that show the template in use and link each one to its product page on your site, Etsy or Gumroad. Pinterest doesn't run checkout itself; it hands shoppers off to your site, so that product page has to do the selling.
Can I sell Notion templates on the Notion Marketplace?
Yes. You set up a creator profile, join the waitlist, get approved and connect Stripe. Notion is the merchant of record and sales are in USD. If your country can't sell directly, you can still list a paid template that links to another checkout.
Is it worth selling Canva templates?
It can be, if you design for a narrow buyer, like wedding planners or real estate agents, and solve their exact task. General social media templates compete with Canva's own free library, so a specific niche and your own audience matter more than volume.

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