Brand ads
Kosas ads: what it runs, and the ad that lasts
What Kosas runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 240
live Meta ads
- carousel ads
- 67%
carousel ads
- median age of a live ad
- 8 days
median age of a live ad
- land on a product page
- 70%
land on a product page
Kosas's longest-running live ad
KOSAS AT SEPHORA
“Shop our collection of skin-loving makeup at Sephora.”
125 days live · Video · Product showcase hook · Lands on a marketplace listing
See it in Meta's Ad LibraryWhat the numbers say
Kosas's longest-running live ad has run 125 days: a video ad with a product showcase hook that lands on a marketplace listing. Across the account, 70% of live ads send shoppers to a product page. Bold claim hooks lead 37% of its ads. Its most-used opening line appears on 40 live ads.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Same eyes. New frequency.”
40 ads
“Bestselling lengthening mascara + lash-boosting peptide serum formula. Three new eye-enhancing shades. Shop now.”
24 ads
“Choose your shades, save + receive a complimentary makeup case. Shop Dream Skin Set only at kosas.com >>”
20 ads
“Every coat of Soulgazer lengthens and lifts lashes while using color theory to enhance the eyes.”
18 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
90 ads · 37%
New or launch
83 ads · 34%
Offer first
42 ads · 17%
Product showcase
14 ads · 6%
Audience callout
6 ads · 2%
Curiosity
4 ads · 2%
Angle
How it works
113 ads · 46%
Transformation
54 ads · 22%
Convenience
24 ads · 10%
Problem and fix
24 ads · 10%
Proof
9 ads · 4%
Price or value
8 ads · 3%
Where the ads land
The pages with the most live ads pointing at them.
- kosas.com/products/soulgazer-mascara
Product page · 67 ads
- sephora.com/product/soulgazer-lengthening-lifting-peptide-mascara-p517333
Marketplace listing · 41 ads
- kosas.com/products/impressionist-multistick
Product page · 21 ads
- kosas.com/products/dream-skin-set
Product page · 20 ads
- sephora.com/brand/kosas
Marketplace listing · 14 ads
- kosas.com/products/soulgazer-set-1
Product page · 13 ads
Turn this ad into your own page
Replo builds a page that keeps the promise of Kosas's longest-running ad, on your brand and products.
Frequently asked questions
- How many Facebook ads is Kosas running?
- Over 240 live Meta ads, counted across Facebook and Instagram. 67% are carousels, 33% are videos. Half of its live ads started in the last 8 days.
- What is Kosas's longest-running ad?
- A video ad that has run 125 days. It opens: “Shop our collection of skin-loving makeup at Sephora.” It sends shoppers to a marketplace listing.
- Where do Kosas's ads send shoppers?
- Mostly to product pages (70%) and marketplace listings (23%). The page with the most live ads is kosas.com/products/soulgazer-mascara, linked from 67 of them.
Keep exploring
Kosas is not affiliated with Replo.