Brand ads
Liquid I.V. ads: what it runs, and the ad that lasts
What Liquid I.V. runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 240
live Meta ads
- video ads
- 84%
video ads
- median age of a live ad
- 11 days
median age of a live ad
- land on a collection page
- 50%
land on a collection page
Liquid I.V.'s longest-running live ad
Hidrátate con Liquid I.V.®
“Liquid I.V.® hidrata mejor que el agua por sí sola. Pero no nos creas. Confía en la ciencia.”
4 live ads carry the same words.
35 days live · Video · Demo hook · Lands on a collection page
See it in Meta's Ad LibraryWhat the numbers say
Liquid I.V.'s longest-running live ad has run 35 days: a video ad with a demo hook that lands on a collection page. Across the account, 50% of live ads send shoppers to a collection page. New or launch hooks lead 34% of its ads. Its most-used opening line appears on 23 live ads.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Get real electrolytes for the holiday rush.”
23 ads
“Tis the season for the Liquid I.V.’s Limited Edition Hot Chocolate! Shop now while supplies last.”
14 ads
“Sweet, warm, and surprisingly hydrating. Cozy Caramel is here for the holidays only.”
14 ads
“Hot Chocolate, NEW Cozy Caramel, or both. Holiday flavor, real hydration, zero wrong answers.”
12 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
New or launch
83 ads · 34%
Bold claim
69 ads · 28%
Question
21 ads · 9%
First-person story
19 ads · 8%
Product showcase
8 ads · 3%
Customer quote
7 ads · 3%
Angle
Urgency
62 ads · 25%
Convenience
37 ads · 15%
How it works
36 ads · 15%
Identity
27 ads · 11%
Problem and fix
16 ads · 7%
Transformation
16 ads · 7%
Where the ads land
The pages with the most live ads pointing at them.
- liquid-iv.com/collections/all
Collection page · 86 ads
- liquid-iv.com/collections/sugar-free
Collection page · 20 ads
- liquid-iv.com/collections/holiday-series
Collection page · 12 ads
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Frequently asked questions
- How many Facebook ads is Liquid I.V. running?
- Over 240 live Meta ads, counted across Facebook and Instagram. 84% are videos, 16% are carousels. Half of its live ads started in the last 11 days.
- What is Liquid I.V.'s longest-running ad?
- A video ad that has run 35 days. It opens: “Liquid I.V.® hidrata mejor que el agua por sí sola. Pero no nos creas. Confía en la ciencia.” It sends shoppers to a collection page.
- Where do Liquid I.V.'s ads send shoppers?
- Mostly to collection pages (50%) and product pages (39%). The page with the most live ads is liquid-iv.com/collections/all, linked from 86 of them.
Keep exploring
Liquid I.V. is not affiliated with Replo.