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Brand ads

Mejuri ads: what it runs, and the ad that lasts

What Mejuri runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Mejuri ads in Meta's Ad Library
live Meta ads
280

live Meta ads

carousel ads
47%

carousel ads

median age of a live ad
28 days

median age of a live ad

land on a collection page
83%

land on a collection page

Mejuri's longest-running live ad

Mejuri

“taking notes from the pros. Louis styles his favorite pieces from our dôme collection.”

5 live ads carry the same words.

50 days live · Video · Curiosity hook · Lands on a collection page

See it in Meta's Ad Library

What the numbers say

Mejuri's longest-running live ad has run 50 days: a video ad with a curiosity hook that lands on a collection page. Across the account, 83% of live ads send shoppers to a collection page. Bold claim hooks lead 39% of its ads. Its most-used opening line appears on 18 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Calligraphic contours. Hand-set pavé lab grown diamonds. Precious metals.”

    18 ads

  2. “It began with an unbroken “XO” signature. That one continuous line became the blueprint for a full collection.”

    12 ads

  3. “Paths cross, lines support each other. A new signature collection in gold, sterling silver, and pavé lab grown diamonds.”

    12 ads

  4. “The Open Dôme collection is made to leave a lasting impact, from the landscapes where their materials are found to the people who wear…”

    7 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    110 ads · 39%

  • Product showcase

    67 ads · 24%

  • Curiosity

    34 ads · 12%

  • New or launch

    23 ads · 8%

  • Question

    14 ads · 5%

  • First-person story

    9 ads · 3%

Angle

  • Quality or craft

    104 ads · 37%

  • Identity

    46 ads · 16%

  • How it works

    37 ads · 13%

  • Sustainability

    34 ads · 12%

  • Convenience

    18 ads · 6%

  • Gifting

    11 ads · 4%

Where the ads land

The pages with the most live ads pointing at them.

  1. mejuri.com/collections/interconnected

    Collection page · 74 ads

  2. mejuri.com/collections/open-dome-collection

    Collection page · 41 ads

  3. mejuri.com

    Homepage · 29 ads

  4. mejuri.com/collections/best-sellers

    Collection page · 23 ads

  5. mejuri.com/collections/jewelry-essentials

    Collection page · 10 ads

  6. mejuri.com/collections/lab-grown-gemstones

    Collection page · 8 ads

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Frequently asked questions

How many Facebook ads is Mejuri running?
280 live Meta ads, counted across Facebook and Instagram. 47% are carousels, 37% are videos, 16% are images. Half of its live ads started in the last 28 days.
What is Mejuri's longest-running ad?
A video ad that has run 50 days. It opens: “taking notes from the pros. Louis styles his favorite pieces from our dôme collection.” It sends shoppers to a collection page.
Where do Mejuri's ads send shoppers?
Mostly to collection pages (83%) and homepages (12%). The page with the most live ads is mejuri.com/collections/interconnected, linked from 74 of them.

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Mejuri is not affiliated with Replo.

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