Brand ads
Liquid Death ads: what it runs, and the ad that lasts
What Liquid Death runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 180
live Meta ads
- carousel ads
- 51%
carousel ads
- median age of a live ad
- 64 days
median age of a live ad
- land on a marketplace listing
- 62%
land on a marketplace listing
Liquid Death's longest-running live ad
Less Sugar*. Huge Flavor.
“Low calorie soda-flavored sparkling water with no artificial sweeteners.”
2 live ads carry the same words.
175 days live · Carousel · Bold claim hook · Lands on a marketplace listing
See it in Meta's Ad LibraryOur take
Liquid Death is known for jokes, and its account has plenty: “Your thirst hates you and everyone you ever loved.” The ad that has run longest has none of that. It describes the product: “Low calorie soda-flavored sparkling water with no artificial sweeteners,” under the title “Less Sugar*. Huge Flavor.”
It also skips the brand's own store. Most of Liquid Death's live ads, this one included, send shoppers to an Amazon listing, where they already have an account and a saved card.
The takeaway: personality gets people to stop scrolling, but the ad a brand keeps paying for often makes one plain claim and removes every step between the claim and the cart.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Soda-Flavored Sparkling Water | 10 Calories | Peanut-Free”
19 ads
“Cover your entire home + body in Liquid Death merch to show your thirst who’s boss.”
15 ads
“Your thirst hates you and everyone you ever loved. Murder it inhumanely with one of these delightful options.”
6 ads
“90% less sugar than top sodas (non-diet)*”
5 ads
“Easy-Drinking Energy For People-Drinking Vampires.”
5 ads
“Only 5 calories. Unextreme caffeine (100mg). 0g sugar. It's the easy-drinking energy drink.”
4 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
81 ads · 43%
Product showcase
29 ads · 16%
Curiosity
26 ads · 14%
First-person story
12 ads · 6%
Audience callout
9 ads · 5%
Question
7 ads · 4%
Angle
Identity
90 ads · 48%
Comparison
28 ads · 15%
Problem and fix
22 ads · 12%
How it works
11 ads · 6%
Convenience
9 ads · 5%
Quality or craft
7 ads · 4%
Where the ads land
The pages with the most live ads pointing at them.
- liquiddeath.com/collections/merch-store
Collection page · 16 ads
- liquiddeath.com/collections/new-drinkware
Collection page · 12 ads
- amazon.com/dp/b0h7zkh2k6
Marketplace listing · 8 ads
Turn this ad into your own page
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Frequently asked questions
- How many Facebook ads is Liquid Death running?
- Over 180 live Meta ads, counted across Facebook and Instagram. 51% are carousels, 47% are videos, 2% are images. Half of its live ads started in the last 64 days.
- What is Liquid Death's longest-running ad?
- A carousel ad that has run 175 days. It opens: “Low calorie soda-flavored sparkling water with no artificial sweeteners.” It sends shoppers to a marketplace listing.
- Where do Liquid Death's ads send shoppers?
- Mostly to marketplace listings (62%) and product pages (18%). The page with the most live ads is liquiddeath.com/collections/merch-store, linked from 16 of them.
Keep exploring
Liquid Death is not affiliated with Replo.