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Wix vs Squarespace: which builder fits your site

The short answer

Pick Squarespace for a polished site fast: its templates look good untouched, and every plan can sell, from $19 a month billed yearly with a 2% fee. Pick Wix to place anything anywhere and add apps; selling starts on Core at $29 a month billed yearly. Card fees match at 2.9% + 30¢.

Prices and fees, side by side

Each plan and fee as the vendor lists it today, for a store selling in the US.

  1. Wix

    Free to start
    Free plan, but it can't take payments
    Cheapest plan
    Light, $17 a month billed yearly; can't take payments
    Cheapest plan that sells
    Core, $29 a month billed yearly
    No sale fee from
    Core, $29 a month billed yearly
    Card processing
    Wix Payments, 2.9% + 30¢
    Design
    Drag any element anywhere on the page
    Keeps from fifty $20 sales
    $927
  2. Squarespace

    Free to start
    Free trial: 14 days, no card
    Cheapest plan
    Basic, $19 a month billed yearly, $25 a month billed monthly
    Cheapest plan that sells
    Basic, with a 2% fee on each sale
    No sale fee from
    Core, $29 a month billed yearly, $39 a month billed monthly
    Card processing
    2.9% + 30¢; lower on Plus and Advanced
    Design
    Section-based templates that stay tidy
    Keeps from fifty $20 sales
    $927

Keeps: fifty $20 sales in a month, minus the plan billed yearly and each fee on the vendor's own pricing page. Shipping, taxes, apps and ads not included.

Who each one is for

Best for a polished site this week

Squarespace

Templates that look finished before you change a thing, on every plan.

Where it loses: less freedom to move things, and Basic takes 2% of every sale.

Best for full control of the layout

Wix

A free-form editor and a large app market for bookings, events and more.

Where it loses: you pay for Core before you can take a single payment.

Best for selling from ads

Replo

Builds the whole site on your brand from a prompt, with checkout working.

Where it loses: no free plan for selling; Starter is $99 a month, billed yearly.

Where Replo fits

Selling, not just showing

If the site's job is to sell a product, Replo builds it on your brand and shows which page sells.

  • A site from a prompt or a link
  • Replo checkout or your Shopify cart
  • Analytics and heatmaps on every page
  • Daily reports by email

Frequently asked questions

Is Wix or Squarespace cheaper?
Squarespace, to start selling: Basic is $19 a month billed yearly, with a 2% fee on sales. Wix's first plan that takes payments is Core at $29 a month billed yearly. Once you sell more than about $500 a month, the fee makes Squarespace Core the better buy.
Which is better for an online store?
For a small catalog, either works, and card fees are the same 2.9% + 30¢. Squarespace keeps the store looking clean with less effort. Wix gives more layout freedom and apps. For hundreds of products with sizes and stock, look at Shopify.
Do Wix and Squarespace have AI site builders?
Yes. Both can draft a first site from a few answers about your business, then you edit it in their editors. Replo goes further for selling: it builds on your brand from a prompt or a link and keeps editing in chat.

We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.