Skip to main content
Start for FreeBook a demo

Best Shopify alternatives, by what you sell

The short answer

Shopify is still the default for a growing product store. Pick an alternative for a reason: Etsy for marketplace buyers, Squarespace or Wix for a site with a shop inside, BigCommerce for big catalogs without app fees, WooCommerce to own the code, and Replo for a few digital or simple products sold from your own site.

Start for FreeAll comparisons

What each one costs to start selling

The cheapest plan on each that takes payments, and its fees, as the vendor lists them.

  1. Shopify

    Basic

    Monthly
    $29 a month billed yearly
    Fee on each sale
    None with Shopify Payments
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $927

  2. Wix

    Core

    Monthly
    $29 a month billed yearly
    Fee on each sale
    Not listed
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $927

  3. Squarespace

    Basic

    Monthly
    $19 a month billed yearly
    Fee on each sale
    2%
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $917

  4. BigCommerce

    Core

    Monthly
    $29 a month billed yearly
    Fee on each sale
    None with its built-in providers
    Card processing
    from 2.89% + 29¢
    Keeps from fifty $20 sales
    $928

  5. WooCommerce

    Monthly
    Free, plus hosting
    Fee on each sale
    None
    Card processing
    WooPayments, 2.9% + 30¢
    Keeps from fifty $20 sales
    Depends on hosting

  6. Etsy

    Monthly
    None
    Fee on each sale
    6.5%, plus 20¢ a listing
    Card processing
    3% + 25¢
    Keeps from fifty $20 sales
    $883

  7. Replo

    Starter

    Monthly
    $99 a month, billed yearly
    Fee on each sale
    None
    Card processing
    Stripe, 2.9% + 30¢
    Keeps from fifty $20 sales
    $857

Keeps: fifty $20 sales in a month, minus the plan billed yearly and each fee on the vendor's own pricing page. Shipping, taxes, apps and ads not included. Wix doesn't list a sale fee on the pages we read, so its figure counts card fees only.

The right alternative for each seller

Best for handmade and vintage

Etsy

Buyers already searching, with no monthly fee to start.

Where it loses: fees on every sale, and the customer belongs to Etsy.

Best for a site with a small shop

Squarespace

A good-looking site and store on every plan, with little setup.

Where it loses: thinner store tools and apps as the catalog grows.

Best for full design freedom

Wix

Place anything anywhere, with apps for bookings, events and members.

Where it loses: selling starts on Core, not the cheapest plan.

Best for big catalogs

BigCommerce

More built in for large catalogs and B2B, with no fee on its own payments.

Where it loses: sales caps per plan push growing stores up a tier.

Best for owning the code

WooCommerce

Free, open-source, and runs on any WordPress site you host.

Where it loses: you run hosting, updates and security yourself.

Best for a few products from ads

Replo

Builds the site on your brand with checkout for one-time USD prices.

Where it loses: no variants, stock or subscriptions; a full catalog still needs Shopify.

Where Replo fits

Selling a few products? Skip the store

For a handful of digital or simple products, Replo builds the site and checkout without a store platform.

Build my site
  • A site on your brand from a prompt
  • Stripe checkout, no Replo cut
  • Download links emailed after purchase
  • Analytics and heatmaps on every page

Frequently asked questions

What is the best alternative to Shopify?
It depends on what you sell. Etsy for handmade and vintage buyers, Squarespace or Wix for a site with a small shop, BigCommerce for large catalogs, WooCommerce to own the code, and Replo for a few digital or simple products.
Is there a free Shopify alternative?
Partly. WooCommerce is free but needs paid hosting. Etsy has no monthly fee but takes 6.5% of each sale. Wix has a free plan, but it can't take payments. Every option charges card fees on sales.
Can I use Replo with Shopify instead of replacing it?
Yes, and most brands do. Connect your store and Replo builds pages from your products, with buy buttons that go to your Shopify cart. Shopify keeps running the catalog, stock and shipping.

We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.

Keep reading