Wix vs Shopify for an online store
The short answer
Pick Wix for a site where selling is one part: Core at $29 a month billed yearly takes payments, and you can place anything anywhere. Pick Shopify when selling is the business: Basic at $29 a month billed yearly runs stock, shipping and thousands of apps. Both charge 2.9% + 30¢ on cards.
Plans and fees, side by side
The cheapest plan on each that can take payments, priced as the vendor lists it.
Wix
Core
- Price
- $29 a month billed yearly
- Free to start
- Free plan, but it can't take payments
- Card processing
- Wix Payments, 2.9% + 30¢
- Other payment providers
- Supported
- Design
- Drag any element anywhere
- Built for
- Sites with a store inside
- Keeps from fifty $20 sales
- $927
Shopify
Basic
- Price
- $29 a month billed yearly, $39 a month billed monthly
- Free to start
- 3 days free, then $1 a month for 3 months
- Card processing
- 2.9% + 30¢
- Other payment providers
- 2% extra on Basic
- Design
- Themes, edited by section
- Built for
- Stores, with stock, shipping and apps
- Keeps from fifty $20 sales
- $927
Keeps: fifty $20 sales in a month, minus the plan billed yearly and each fee on the vendor's own pricing page. Shipping, taxes, apps and ads not included.
Who each one is for
Best for a site with a shop inside
Wix
Free-form design and apps for bookings, events and members, next to a store.
Where it loses: store tools thin out as the catalog and order count grow.
Best for a growing product business
Shopify
Runs stock, shipping and taxes, with an app for nearly any store need.
Where it loses: pages outside the theme are hard to change without a developer.
Best for pages for paid traffic
Replo
Builds a page per ad on your brand, sending buyers to your Shopify cart.
Where it loses: it isn't a store platform; catalogs, stock and shipping stay in Shopify.
Where Replo fits
Store on Shopify, pages from Replo
Replo builds the landing pages and sites around your Shopify store, and shows which ones sell.
- A page per ad or audience
- Shopify cart and checkout
- Analytics and heatmaps per page
- Daily reports by email
Frequently asked questions
- Is Wix or Shopify cheaper?
- They start at the same price: Wix Core and Shopify Basic are both $29 a month billed yearly, and both charge 2.9% + 30¢ on cards. Shopify adds a 2% fee on Basic if you use a payment provider other than Shopify Payments.
- Is Wix good for ecommerce?
- Yes, for a small catalog on a site that does more than sell. Wix handles products, payments and orders well. Stores with many variants, several warehouses or heavy app needs usually outgrow it and move to Shopify.
- Can I use Shopify checkout on a Wix site?
- Shopify's Buy Button can embed products and a cart on another site. If you'd rather build the whole site around your Shopify store, Replo builds pages whose buy buttons go straight to your Shopify cart.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.