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Best platforms to sell digital products

The short answer

On fees alone, Stan Store keeps the most from fifty $20 sales a month ($931), and Gumroad keeps the least ($831). But fees decide less than how buyers find you: Gumroad's marketplace, Lemon Squeezy's tax handling and a site on your own brand each win for a different seller.

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How we ranked

We ranked by one number: what a seller keeps from fifty $20 sales in a month, after the platform's sale fee, its monthly plan and card processing, each read from the vendor's own pricing page. Each platform is on the plan that keeps the most at that volume, billed yearly where offered.

US buyers paying by card at 2.9% + 30¢, except Lemon Squeezy, whose fee includes processing. Sales tax, refunds, payouts and currency conversion are not included. Replo is ours; we rank it by the same rule.

What you keep from $1,000 in sales

Fifty $20 sales a month, after the plan and every fee. The second column is five times the sales.

  1. 1. Stan Store

    Creator, billed yearly

    Keeps from $1,000
    $931
    Keeps from $5,000
    $4,755
    Monthly
    $300 a year, or $29 a month billed monthly
    Platform fee per sale
    0%
    Card processing
    Stripe, 2.9% + 30¢

  2. 2. Shopify

    Basic, billed yearly

    Keeps from $1,000
    $927
    Keeps from $5,000
    $4,751
    Monthly
    $29 a month, plus Shopify's free Digital Downloads app
    Platform fee per sale
    None with Shopify Payments
    Card processing
    2.9% + 30¢

  3. 3. Lemon Squeezy

    Standard

    Keeps from $1,000
    $925
    Keeps from $5,000
    $4,625
    Monthly
    None
    Platform fee per sale
    5% + 50¢; more for non-US buyers and subscriptions
    Card processing
    Included in the sale fee

  4. 4. Payhip

    Plus

    Keeps from $1,000
    $907
    Keeps from $5,000
    $4,651
    Monthly
    $29 a month; Free plan takes 5% instead
    Platform fee per sale
    2%
    Card processing
    Stripe or PayPal, 2.9% + 30¢ with Stripe

  5. 5. Podia

    Shaker, billed yearly

    Keeps from $1,000
    $872
    Keeps from $5,000
    $4,696
    Monthly
    $84 a month billed yearly; Mover is $42 a month billed yearly with a 5% fee
    Platform fee per sale
    0%
    Card processing
    Stripe or PayPal, 2.9% + 30¢ with Stripe

  6. 6. Replo

    Starter, billed yearly

    Keeps from $1,000
    $857
    Keeps from $5,000
    $4,681
    Monthly
    $99 a month, billed yearly
    Platform fee per sale
    None
    Card processing
    Stripe, 2.9% + 30¢

  7. 7. Gumroad

    Direct sales

    Keeps from $1,000
    $831
    Keeps from $5,000
    $4,155
    Monthly
    None
    Platform fee per sale
    10% + 50¢; 30% through Discover
    Card processing
    On top: 2.9% + 30¢

Monthly prices billed yearly are shown per month. Gumroad's rate drops after $20,000 in a month.

The right pick for each seller

Fees decide less than you think. Pick by how buyers find you and what you sell.

Best for a site on your own brand

Replo

Builds a full sales site with Stripe checkout and emailed downloads, and takes no cut.

Where it loses: one-time USD prices only, no subscriptions or marketplace, and Starter costs $99 a month, billed yearly.

Best for selling from your social bio

Stan Store

A phone-first storefront with courses, bookings and downloads in one link.

Where it loses: you pay monthly from day one, and you handle sales tax yourself.

Best for selling worldwide without tax work

Lemon Squeezy

As merchant of record it handles sales tax and VAT, with licenses and subscriptions.

Where it loses: the cut rises for non-US buyers, PayPal and subscriptions.

Best for starting free

Payhip

No monthly fee on Free, and it remits EU VAT and US sales tax for you.

Where it loses: 5% of every sale on Free, and limited control over the store design.

Best for courses and community

Podia

Courses, downloads, coaching and a community under one login.

Where it loses: more plan than you need to sell a single download.

Best for physical and digital together

Shopify

Already selling products with stock? Add downloads to the same store with a free app.

Where it loses: a full store and an app to sell one file.

Best for being found on a marketplace

Gumroad

Fast to set up, it handles tax as merchant of record, and Discover can bring buyers.

Where it loses: the highest fees here: $3.38 on a $20 sale, and 30% through Discover.

Where Replo fits

Sell from a site on your brand

Describe the product. Replo builds the sales page, connects Stripe checkout and emails the file after purchase.

Build my sales page
  • A sales page from one prompt
  • No Replo fee; Stripe's 2.9% + 30¢
  • Download links emailed automatically
  • One-time USD prices

Frequently asked questions

What is the best platform to sell digital products?
It depends on how buyers find you. Selling from social: Stan Store. Selling worldwide without tax work: Lemon Squeezy. Starting free: Payhip. Courses: Podia. A site on your own brand with no platform cut: Replo. A marketplace: Gumroad.
Which platform has the lowest fees?
At fifty $20 sales a month, Stan Store and Shopify keep the most ($931 and $927), and Gumroad the least ($831). Flat monthly plans win as sales grow; per-sale fees win when sales are small.
Can I sell digital products without a website?
Yes. Gumroad, Payhip and Stan give you a hosted page, and Stripe, PayPal and Square sell through a payment link. A site of your own lets you explain the product, collect emails and run ads to a page you control.
Does Replo support subscriptions for digital products?
No. Replo checkout sells one-time prices in USD and emails the download after purchase. For memberships or subscriptions, use Lemon Squeezy, Stan or Podia, or Shopify with a subscription app, and Replo can still build the pages.

We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.

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