Replo vs Shopify: use one, or both
The short answer
Most brands use both. Shopify runs the store: catalog, stock, shipping, checkout. Replo builds the sites and pages that sell from it, measures which one converts, and emails the report. Selling a few digital or simple products? Replo's own checkout may be all you need. A catalog with sizes and stock needs Shopify.
What each one does
They overlap less than the names suggest. Here's who does what.
Replo
- Builds
- Sites and pages from a prompt, link, Figma or screenshot
- Checkout
- Your Shopify cart, or Replo checkout for one-time USD prices
- Catalog and stock
- Reads your Shopify products
- Subscriptions
- Through Shopify and a subscription app
- Measures
- Analytics and heatmaps on every page, and the tools you connect
- Reports
- Scheduled reports by email
- Price
- Free plan with 1,000 one-time credits; Starter $99 a month billed yearly, $119 monthly
- Fee on each sale
- No Replo fee; Stripe's 2.9% + 30¢
Shopify
- Builds
- A store from a theme you edit
- Checkout
- Shopify Checkout, with every payment method
- Catalog and stock
- Products, variants, stock and orders
- Subscriptions
- Through subscription apps
- Measures
- Sales, orders and store sessions
- Reports
- Reports in the Shopify admin
- Price
- Basic $29 a month billed yearly, $39 a month billed monthly
- Fee on each sale
- None with Shopify Payments; 2.9% + 30¢ card fee
Shopify's plans from its pricing page; Replo's from /pricing and the Replo checkout docs.
When you need which
Best for running the store
Shopify
Catalog, variants, stock, shipping, taxes and the apps around them.
Where it loses: building a new page per ad or launch is slow without a developer.
Best for pages that sell, measured
Replo
Builds pages on your brand in minutes and shows which one converts.
Where it loses: no catalog, stock or shipping of its own; subscriptions need Shopify.
Best for a few digital products
Replo
Replo checkout sells one-time USD products and emails the download.
Where it loses: no variants, subscriptions or other currencies in Replo checkout.
What Replo does today, and doesn't
So you know before you start which jobs stay in Shopify.
Replo does today
- Sites and pages on your brand, from chat
- Buy buttons to your Shopify cart
- Replo checkout for one-time USD prices
- Analytics and heatmaps on every page
- Scheduled reports, emailed to your team
Stays in Shopify
- Product variants, stock and fulfillment
- Subscriptions and recurring billing
- Prices in currencies other than USD in Replo checkout
- Point of sale and marketplaces
Where Replo fits
Keep Shopify, add the pages
Connect your store and Replo builds pages from your real products, with buy buttons to your cart.
- A page per ad, audience or launch
- Your products, prices and reviews
- A/B testing on every page
- Reports emailed every morning
Frequently asked questions
- Is Replo a Shopify alternative?
- Not for a full store. Replo has no catalog, stock or shipping of its own, so brands with those keep Shopify and use Replo for the pages around it. For a few digital or simple products, Replo checkout can replace a store.
- Do Replo pages live inside my Shopify theme?
- No. Replo pages publish on a subdomain or your own domain and send buyers to your Shopify cart. To edit pages inside the theme itself, Replo's Theme Builder does that as a Shopify app.
- Does Replo take a cut of sales?
- No. With Replo checkout you pay Stripe's standard fees and keep the rest. With your Shopify cart, Shopify's own fees apply as usual. Replo's price is the plan, starting with a free plan to try it.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.