Looking to reduce your bounce rates and make a lasting first impression on your website visitors? In the fast-paced world of online business, making a lasting first impression is more important than ever. With so many options just a click away, it's essential to capture your audience's attention and keep them engaged from the very start.
One way to reduce this bounce rate is by making use of splash pages. A splash page is the first page a visitor sees when they visit a website. It is also known as a “splash screen” or “intro page.” The purpose of a splash page is to provide a brief introduction to the website and to direct the visitor to the main page of the website.
Splash pages are typically designed with a simple, eye-catching graphic and a brief description of the website. The page may also include a call to action, such as a button that leads to the main page. Splash pages can be used to create a memorable first impression and to encourage visitors to explore the website further.
In this guide, we will discuss what a splash page is, the purpose of splash pages, the pros and cons of splash pages, and tips on how to create an effective splash page. We will also provide 19 examples of splash pages from various websites.
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What Is A Splash Page?
A splash page is a web page that serves as an introduction to a website before user’s access its primary content. A "splash screen" or "intro page" are other names for it. Splash pages are designed to grab the attention of visitors and provide them with a quick rundown of what the website has to offer.
Visitors typically view splash pages as soon as they arrive at a website. They frequently include a logo, a motto, a headline, and a succinct summary of the website or business. A contact form, a subscription form, and a call-to-action (CTA) button may also be present on the page.
Splash pages are intended to be eye-catching and engaging. They are often used to introduce websites, goods, and services to potential buyers. Splash pages can help visitors better understand what the website has to offer and urge them to explore more by giving a quick summary of the site.
Furthermore, businesses can also use them to highlight new products or services, special deals, and discounts. By using a splash page, businesses can create a memorable first impression and encourage visitors to take action.
The Purpose Of Splash Pages
Splash pages are intended to grab website visitors' attention and provide them with a quick summary of the website's content before they enter. Splash pages provide a form of introduction to a website by being the first thing visitors view when they arrive at it.
The most important aspects of a website, such as its main goal, distinguishing characteristics, and any exclusive offers or promotions, are highlighted on splash pages. A website's splash page serves to attract attention and entice visitors to explore the rest of the site.
Splash pages can also be used to direct visitors to specific pages on the website. For example, if you have a product launch coming up, you can use a splash page to direct visitors to the product page. Splash pages can also be used to direct visitors to a specific page on the website, such as a contact page, a blog page, or a signup page.
Splash pages can also be used to display valuable information about the website, such as its mission and values. This is especially crucial for websites that are focused on a particular cause or issue, as it allows visitors to quickly understand the website’s purpose and values.
Pros And Cons Of A Splash Page
A splash page is a standalone page that appears before the main page of a website. It is typically used to showcase a product, service, or offer and can be used to capture user information like email addresses and names. Splash pages are a great tool for marketing campaigns and can be used to create a unique and memorable first impression. However, there are pros and cons to consider before deciding to use a splash page.
Benefits Of Splash Pages
1. Increased Engagement: Splash pages can be used to attract visitors and entice them to explore more of your website. In order to boost engagement, they can also be used to convey more details about your commodity or service.
2. Improved Brand Awareness: Splash pages can be used to promote your brand and create a unique and memorable first impression. This can help to create a strong brand presence and increase brand awareness.
3. Increased Conversion Rate: Splash pages can be used to capture user information and encourage users to take action. This can help to increase conversion rates and generate more leads.
Cons of Splash Pages
1. Increased Loading Time: Splash pages can take longer to load than other web pages, which can lead to a decrease in user engagement.
2. Poor User Experience: Splash pages can be intrusive and can lead to a decrease in user satisfaction.
3. Reduced SEO: Splash pages can reduce the amount of content available to search engines, which can lead to a decrease in organic rankings.
What Are The Differences Between Splash Pages And Landing Pages
A landing page is different from a splash page. A splash page is a page that loads when a user accesses a website; it typically contains the website's logo, a brief description, and a call to action. Whenever someone visits a website, this is typically the first page they see.
A landing page, on the other hand, is the page that a visitor arrives at after clicking on an advertisement or a link from another website. Landing pages are employed to persuade visitors to carry out a certain action, such as subscribe to a newsletter or buy something.
In summary, the main difference between a splash page and a landing page is their purpose. Splash pages are used to introduce the website to the user while landing pages are used to encourage the user to take a specific action. Splash pages are usually designed to be visually appealing and engaging while landing pages are designed to be concise and focused on a single goal.
19 Splash Page Examples
Audi
Audi’s splash page is a great example of the power of video. A basic white logo sits in the center of a full-screen video of one of their vehicles traveling through a city on the page. In addition to the film, there is a call-to-action button that invites viewers to learn more about the car's features and characteristics.
Budweiser
Budweiser’s splash page is all about creating a sense of fun and energy. The page features a full-screen image of a beer can with the Budweiser logo, along with a brief description of the beer and a call-to-action button that encourages visitors to explore the beer’s flavor profile.
Conversion God
Conversion God’s splash page is an effective example of how to use graphics to create a sense of urgency. The page features a full-screen image of a man holding a laptop, with a brief description of the company’s services and a call-to-action button that urges visitors to learn more about the company’s services.
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Drake Waterfowl Systems
Drake Waterfowl Systems’ splash page is a great example of how to use visuals to create a sense of adventure. The page features a full-screen image of a duck in flight, with a brief description of the company’s products and a call-to-action button that invites visitors to explore the company’s products.
Facebook’s splash page is a great example of how to use photos to create a sense of connection. The page features a full-screen image of a group of people with their arms around each other, with a brief description of the company’s services and a call-to-action button that pushes visitors to join the Facebook community.
Femme Fatale Paris
Femme Fatale Paris’ splash page is a great example of how to use illustrations to create a sense of glamour. The page features a full-screen image of a woman in a glamorous dress, with a brief description of the company’s products and a call-to-action button that invites visitors to explore the company’s products
Football.com
Football.com’s splash page is a great example of how to use visuals to create a sense of excitement. The page features a full-screen image of a football game in progress, with a brief description of the website and a call-to-action button that guides visitors to explore the website’s features and content.
Forbes
Forbes’ splash page is a great example of how to use photos to create a sense of prestige. The page features a full-screen image of a skyscraper with the Forbes logo, a brief description of the company’s services, and a call-to-action button that encourages visitors to explore the company’s services.
Garrison Footwear
Garrison Footwear’s splash page is a great example of how to use visuals to create a sense of style. The page features a full-screen image of a pair of shoes, with a brief description of the company’s products and a call-to-action button that enables visitors to explore the company’s products.
Gimme Some Oven
Gimme Some Oven’s splash page is a great example of how to use images to create a sense of warmth. The page features a full-screen image of a bowl of soup, with a brief description of the website and a call-to-action button that pushes visitors to explore the website’s recipes and content.
H&M
H&M’s splash page is a great example of how to use photography to create a sense of fashion. The page features a full-screen image of a model wearing an outfit from the company’s collection, with a brief description of the company’s products and a call-to-action button that demands visitors to explore the company’s products.
KILLSTAR
KILLSTAR’s splash page is a great example of how to use visuals to create a sense of mystery. The page features a full-screen image of a woman in a black hooded robe, with a brief description of the company’s products and a call-to-action button that urges visitors to explore the company’s products.
Resident Evil
Resident Evil’s splash page is a great example of how to use pictures to create a sense of horror. The page features a full-screen image of a zombie, with a brief description of the game and a call-to-action button that prompts visitors to explore the game’s features and content.
Resn
Resn’s splash page is a great example of how to use illustrations to create a sense of creativity. The page features a full-screen image of a woman in a colorful dress, with a brief description of the company’s services and a call-to-action button that encourages visitors to explore the company’s services.
Shiseido
Shiseido’s splash page is a great example of how to use visuals to create a sense of luxury. The page features a full-screen image of a woman wearing makeup, with a brief description of the company’s products and a call-to-action button that invites visitors to explore the company’s products.
Tom Ford
Tom Ford’s splash page is a great example of how to use imagess to create a sense of sophistication. The page features a full-screen image of a woman wearing a Tom Ford dress, with a brief description of the company’s products and a call-to-action button that persuades visitors to explore the company’s products.
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.
Washington Post
Washington Post’s splash page is a great example of how to use visuals to create a sense of urgency. The page features a full-screen image of a newspaper, with a brief description of the website and a call-to-action button that encourages visitors to explore the website’s content.
White Claw
White Claw’s splash page is a great example of how to use visuals to create a sense of fun. The page features a full-screen image of a can of White Claw, with a brief description of the company’s products and a call-to-action button that helps visitors to explore the company’s products.
Zara
Zara’s splash page is a great example of how to use photos to create a sense of style. The page features a full-screen image of a model wearing an outfit from the company’s collection, with a brief description of the company’s products and a call-to-action button that enables visitors to explore the company’s products.
Tips On How To Create An Effective Splash Page
Creating an effective splash page is essential for any website, as it can be the first thing visitors see when they arrive. A splash page is a single page that serves as an introduction to your website, usually with a logo, headline, and brief description. It’s a great way to make a good first impression and encourage visitors to explore your website further.
Here are some tips for creating an effective splash page:
Keep Your Splash Page Simple
One of the most important things to keep in mind while making an excellent splash page is to keep it straightforward. A splash page shouldn't have any extraneous elements and should be simple to comprehend and navigate. A page can feel cluttered and overwhelming if there are too many graphics, images, and animations on it, which may cause people to leave your website.
Focus on the most important message that you want to convey to your visitors while creating a splash page. Make sure the page is simple to navigate and that the material is clear and succinct. To make sure that the most crucial components of your page are the ones that are most noticeable, you may also use visual hierarchy. This can assist in directing visitors' focus to the most crucial information.
Make Your Splash Page Design Responsive
It is important to ensure that your splash page is responsive when developing it. Your page is optimized for various screen sizes and devices thanks to responsive design. In order to maintain consistency across all devices, the website will automatically adapt to fit the one the user is reading it on.
Use a responsive design framework, such as Bootstrap or Foundation, to make your splash page design responsive. These frameworks offer a collection of tools and instructions to assist you in building a website that is responsive to various devices. Media queries can also be used to adjust your page's look for various devices.
Another important factor to consider when making your splash page design responsive is the size of the images and text that you use. You should make sure that the images and text are scaled appropriately for different devices so that they look good on all devices.
Keep An Eye On Analytics
When it comes to designing and perfecting your splash page, analytics can be a priceless resource. You may gain insight into how users engage with your splash page and make the required tweaks to make sure it's as effective as possible by paying attention to analytics.
Analytics may provide a wealth of information about how users engage with your splash page. Analytics will show you how long visitors stay on your page, which links they click, and which page elements are most interesting to them. This can assist you in deciding what modifications to do in order to maximize the effectiveness of your splash page.
Use Visual Hierarchy
While designing a splash page, visual hierarchy is a vital aspect to take into account. In order to establish a visual flow that directs users to the most important information, components on a page must be well organized. This helps users understand the structure of the page quickly and easily
Use visual hierarchy when designing a splash page to highlight the most crucial components. This can include any content that is crucial to the page, such as the logo, title, call-to-action (CTA) button, and others. Make sure to accentuate these aspects with color, size, and positioning.
The most important components can be highlighted by using color. The CTA button should have a bold, contrasting color to stand out from the rest of the page. To make the CTA button stand out and be the first thing customers notice, make the background a more subdued color.
Keep It Consistent
When it comes to designing a successful splash page, consistency is key. Consistency in your splash page design helps guarantee that visitors have a positive first impression when they land on your page. This implies that everything on your page, from the colors and fonts to the photos and layout, should be consistent with one another.
A consistent look and feel can be achieved by using the same colors, fonts, and design components throughout your page. Visitors will find it simpler to navigate your page and recognize your brand as a result. As customers can quickly identify the components of your page, it will also help them feel more at ease and confident about it.
In addition, consistency will help you create a more organized page. When everything is in line, visitors will be able to find the information they need more quickly and easily. This will help to reduce the bounce rate on your page, as visitors will be more likely to stay and explore the page if they can find what they’re looking for quickly.
Ensure Speedy Loading Time
Ensuring speedy loading time on your splash page is essential for improving user experience. A slow page can create a negative first impression and drive people away from your website before they even have a chance to browse your offerings. There are various things you can do to make sure your page loads quickly.
Start by making your splash page smaller. Images can be compressed, code can be minified, and fewer scripts can be used to achieve this. To speed up loading, you can also cache static material like photos, CSS, and JavaScript files.
Second, improve how your content is delivered. To accomplish this, a content delivery network (CDN) can be built to offer content from many global locations. This will make it possible to guarantee that, regardless of the visitor's location, your material is delivered fast and effectively.
Add Subscription Forms And Social Media Accounts
Using social network links and subscription forms on your splash page is a terrific way to interact with visitors and keep them up to date on your company. Visitors can subscribe to your mailing list using subscription forms, which enables you to keep them updated on new goods and services.
Visitors have additional options to interact with your brand thanks to social media profiles that connect them to your company on numerous platforms.
When adding subscription forms and social media accounts to your splash page, it’s important to make sure they’re easy to find and use. Make sure they are well-designed and simple to use, and place them prominently on the page. You should also think about including a perk, like a coupon code or a free download, to encourage site visitors to subscribe to your mailing list or follow your social media profiles.
Final Thoughts
Splash pages are a fantastic method to give website visitors a lasting first impression. They can be used to introduce your website in an interesting way and to highlight your company, your goods, or your services.
Splash pages should, however, only be employed rarely and in a planned manner. A guest may become overwhelmed and leave if there is too much clutter and visual stimulation. Splash pages can be an effective approach to grab visitors' attention and make a good first impression if done properly.
Also, do not forget that landing pages are a great way to convert web visitors into paying customers. You should also pay good attention here as this could be a potential game-changer especially if you run an e-commerce business.
It is even a lot better if you have a Shopify store. Shopify supports third-party integrations that can help you achieve this. One such is the replo.app, which provides you with the perfect opportunity to supercharge your store using expertly designed landing page templates you can edit and get up and running in a matter of minutes.
You can learn more at replo.app or view our library of expertly designed landing page templates here.
FAQs
Are splash pages outdated?
In recent years, splash pages have become less popular due to the fact that they can be seen as intrusive and annoying to users. Many websites have opted for more streamlined designs that don't require users to click through a splash page in order to access the content. However, splash pages can still be used effectively if done correctly.
Do splash pages affect SEO?
Splash pages do not directly affect SEO. However, they can indirectly affect SEO if they are used to block content from search engines. If the splash page contains content that is relevant to the overall website, then it can help improve SEO. However, if the splash page contains content that is not relevant to the overall website, then it can actually hurt SEO.
Should my website have a splash page?
Whether or not your website should have a splash page depends on the purpose of the website. If the website is focused on providing information and content, then a splash page may not be necessary. However, if the website is focused on marketing or selling a product or service, then a splash page can be a great way to capture user attention and direct them to the desired content.
What does a splash page look like?
A splash page typically consists of a large image or video that covers the entire screen. The image or video is usually accompanied by a short message or headline. The purpose of the splash page is to capture the user's attention and direct them to the desired content.
What makes a good splash page?
A good splash page should be visually appealing, easy to navigate and contain a clear call to action. It should also be optimized for both desktop and mobile devices. Additionally, it should be optimized for search engines in order to improve SEO.