The Best eCommerce Landing Page Examples

Yuxin Zhu

Yuxin Zhu

Wondering how landing pages help people with their businesses? eCommerce landing pages are a potent instrument for online businesses aiming to boost conversions and optimize sales. These pages captivate potential customers' attention and encourage them to engage with specific products or services.

In this article, we’ll delve into some outstanding eCommerce landing page examples crafted to captivate potential customers and enhance conversions. We’ll address the advantages of employing landing pages, their various forms, and the essential components of a successful eCommerce landing page.

Furthermore, we will examine the process of designing your own landing page and the associated expenses.

You can harness the power of a skillfully designed landing page to amplify conversions, fortify customer loyalty, and stimulate sales. Why not equip yourself with a solid foundation in eCommerce landing page fundamentals to develop a page that propels you toward your business objectives?

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Best landing page examples

What Is A Landing Page?

A landing page is a standalone web page where visitors arrive after clicking an external link. Designed to capture attention and prompt action, such as newsletter sign-ups, ebook downloads, or purchases, landing pages are vital for online businesses as the initial customer touchpoint and conversion driver.

These pages should be simple, user-friendly, and tailored to the target audience with clear calls to action. Including persuasive copy, visuals, and search engine optimization helps attract potential customers.

It’s best to conduct A/B testing and optimize the landing page to ensure desired results.

Benefits Of Using A Landing Page

eCommerce landing pages are important for successful online businesses, designed to attract potential customers and facilitate conversions. They efficiently showcase products or services while providing a seamless purchasing process.

Benefits of eCommerce landing pages include:

  • Enhanced visibility: Optimized for search engines and targeted ads, increasing exposure to potential leads and customers.
  • Higher conversion rates: Skillfully designed pages boost the likelihood of visitor engagement and purchases.
  • Greater brand awareness: Landing pages familiarize potential customers with your brand and offerings.
  • Superior customer experience: User-friendly pages promote positive experiences, encouraging purchases.
  • Cost reduction: Landing pages are relatively affordable, saving marketing and advertising expenses.

Leverage the advantages of eCommerce landing pages to generate leads, enhance customer conversion, and grow your business.

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Types Of Landing Pages

Landing pages are vital for successful eCommerce websites, capturing potential customers' attention and generating leads. Different types serve distinct purposes and designs:

  1. Lead Capture Landing Pages: Collect contact information for future marketing campaigns, featuring forms or call-to-action buttons.
  2. Product Launch Landing Pages: Introduce new products, showcasing images, descriptions, and offers to generate buzz and drive sales.
  3. Sales Pages: Promote specific products or services, providing descriptions, testimonials, and purchase prompts to boost conversions.
  4. Thank You Pages: Express gratitude for customer actions, offering related products, and encouraging further engagement to build loyalty.
  5. Webinar Landing Pages: Promote webinars, capturing attendee information with descriptions and registration forms to increase interest and attendance.

Understanding various landing page types helps businesses create more effective pages, converting more customers.

Check Out: Designing High-Converting Landing Pages with Replo

What Should Landing Pages Include?

An effective landing page must incorporate key elements that capture potential customers' attention and provide necessary information for decision-making. These components include:

Clear headline: A concise, informative headline followed by a brief product or service description and benefits.

Call to action: A button or link directing visitors to the desired action, such as signing up, purchasing, or downloading.

Visuals: Images, videos, or infographics to enhance attractiveness and engagement.

Testimonials: Customer feedback to build trust in your product or service.

Social proof: Social media buttons or indicators to display popularity and likability.

Contact information: Details for visitors to reach out with questions or concerns, such as phone number, email, or live chat.

Landing Pages vs. Product Pages

Landing and product pages are critical components of eCommerce websites, serving different purposes.

Landing pages attract and convert visitors into customers by capturing attention and prompting actions like newsletter sign-ups or purchases. They typically feature a headline, call to action, brief product description, and customer testimonials or social proof.

Product pages provide detailed product information, including specifications, features, pricing, images, and customer reviews, with an "add to cart" button. Their goal is to inform customers about purchase decisions.

eCommerce websites must incorporate landing and product pages to maximize conversions and sales.

landing page vs product page

The Best eCommerce Landing Page Examples

An effective eCommerce landing page is crucial for boosting conversions and sales. To create a successful page, cater to your target audience's needs, ensure easy navigation, and include a clear call to action.

To help you get inspired, here are some of the best eCommerce landing page examples you can use to create your own.

Check Out: Learn Which Attributes Describe A Good Landing Page Experience With This Guide!


Helix’s landing page features a simple and effective design that quickly conveys the benefits of their product. The page is easy to navigate, and the product is clearly presented. The call to action is also clear and concise, with a large button that encourages users to “Shop Now.”

helix landing page


Olipop's engaging landing page boasts eye-catching visuals, a clear design, a product showcase, and a company mission introduction. The page includes product overviews, customer reviews, and a call-to-action, guiding informed decisions.

Visitors are also encouraged to explore Olipop's social media and blog. This sleek, compelling landing page demonstrates how eCommerce businesses can enhance sales and conversions.

olipop landing page

Hello Fresh

Hello Fresh's well-designed landing page effectively guides visitors through the sales funnel. Its friendly content introduces the product and brand, with an inviting call to action for personalized plans.

The page outlines the service, pricing options, and box contents, prompting users to explore pricing plans. A pop-up offers a $60 discount for new customers, and a blog featuring easy recipes encourages purchases from new and existing customers alike.

hello fresh landing page


This eCommerce landing page targets bottom-of-the-funnel visitors, engaging them throughout. Winc's clear, direct tone simplifies the wine shopping process, with an enjoyable form for preferences. The page displays wine bottle tops and a CTA, maintaining a casual, friendly tone with humor, catering to their target audience.

winc landing page


Tribe's elegant landing page highlights its purpose through a bold headline and a clear CTA button. Showcasing product benefits and features with attractive icons and brief descriptions, the page also includes client testimonials for credibility. The user-friendly design efficiently communicates Tribe Pro's value.

tribe landing page


Doodly's eCommerce landing page excels with engaging video content, demonstrating the ease of creating cartoons and visualizations for attractive web pages.

A clear CTA invites users to try the service, while details on its features and plans are provided. The page introduces the brand, showcases positive reviews, and directs visitors to "get Doodly," effectively utilizing the sales funnel to increase conversions.

doodly landing page


The landing page boasts simplicity, bold colors, clear imagery, and intuitive navigation. Customers can easily browse product categories, access detailed descriptions, and view nutritional information. Utz offers a loyalty program, free shipping on orders over $50, and a satisfaction guarantee, exemplifying a user-friendly eCommerce landing page.

utz landing page


Nuun's concise eCommerce landing page showcases an image of their product, a brief description, and its benefits. The vibrant promotional page highlights the loyalty program and features a video explaining the product. A contact section with phone and email ensures easy communication for visitors with questions.

Nuun landing page


The landing page is straightforward, focusing on email input for membership creation or restart. Instead of overwhelming users with numerous offerings, it emphasizes signing up first. Effectively transparent, the page doesn't lead with pricing but highlights unlimited access and a direct "get started" CTA.

netflix landing page

Go Pro

GoPro effectively showcases their product-based offerings using captivating imagery and copy. They present transparent pricing with crossed-out old prices, emphasizing current deals. The "Subscribe To" CTA enables cloud uploads and additional features, promoting customer loyalty through a more comprehensive offering.

gopro landing page

Door Dash

Upon arrival, enter your delivery address or browse "Favorite Near You" options based on location. Further down, find CTAs for becoming a Dasher, Partner, or trying the app. The page also features top cities and cuisines for quick decisions, reducing confusion and potential drop-off rates.

door dash landing page


The TKEES landing page showcases a minimalist and visually pleasing design with a full-screen banner featuring a model wearing sandals and the tagline "Elevate Your Everyday."

Emphasizing the brand's sophistication, the page uses a neutral color palette and soft-toned images. At the bottom, links to social media, customer service, newsletter signup, and the brand's mission statement reinforce TKEES' luxurious and elegant identity.

tkees landing page


BoxyCharm offers a monthly subscription-based gift box service, primarily targeting female cosmetics enthusiasts. Their landing page's tone matches the target audience, with a CTA guiding users to subscription options. This concise user journey avoids distractions and quickly leads visitors to their desired destination.

boxycharm landing page

Liv Watches

This landing page showcases fashionable designer watches, introducing the product and telling the brand's story. The CTA leads to an inner page displaying watch prices and new product pledges. The page features popular watches and a review section from existing customers, providing a comprehensive overview.

liv watches landing page


The eCommerce landing page highlights the product's unique features, like water purification at the press of a button, and includes an informative video. This exemplary page effectively showcases the product while providing essential information for informed decision-making.

larq landing page

Start Creating Your Own eCommerce Landing Page Today For Greater Success!

Creating an effective eCommerce landing page is crucial for driving leads and conversions.

  • Begin by defining a goal, such as generating leads, increasing sales, or driving traffic.
  • Design an appealing, easy-to-navigate page optimized for conversions, featuring a clear call-to-action, a simple form, and a compelling headline.
  • Once the page is designed, test the page's performance using A/B testing and analytics tools to track visitor interactions and make adjustments.

Investing time and effort into crafting a well-designed landing page will help generate more leads, convert customers, and maximize online sales.

So, start creating your own eCommerce landing page today for greater success!

Check Out: Landing Page Best Practices For B2B Marketers

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Build, test, and iterate on Shopify without the dev time

Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.

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Final Thoughts

Landing pages play a vital role in an eCommerce business's marketing strategy, helping to generate leads, convert customers, and boost online sales. By examining top-notch examples and knowing what to include, you can craft an effective landing page that supports your objectives.

By understanding the distinction between landing and product pages, you can utilize the appropriate page for its intended purpose. Begin creating your eCommerce landing page today to achieve greater success!

Don't wait any longer! You can look for ideas in our Library, or you can find an expert to explore our tailored solutions and start your journey to success with Replo now!

If you’re interested in learning about landing page, you can look at these blogs:


Are landing pages still relevant?

In the modern digital age, landing pages are still an important part of any successful ecommerce website. Landing pages provide customers with a focused, targeted experience that helps to increase conversions and sales.

By utilizing a landing page, businesses can capitalize on the power of targeted marketing and create a more personalized customer experience.

What should not be on a landing page?

When designing a landing page, it is important to include only relevant content. Avoid including any content that is not directly related to the product or service being offered. Additionally, avoid including any distracting elements such as pop-ups, large images, or flashy animations.

These can detract from the overall user experience and reduce the effectiveness of the landing page.

How much does a landing page cost?

The cost of creating a landing page can vary greatly depending on the complexity of the page and the amount of content included. Generally, a basic landing page can cost anywhere from $500 to $2,000. More complex pages with additional content and features can cost anywhere from $2,000 to $10,000.

What businesses need landing pages?

Any business that is looking to increase their online presence and drive more sales should consider using landing pages. Landing pages are an effective way to capture the attention of potential customers and provide them with a focused, targeted experience.

Additionally, landing pages can help increase conversions and generate more leads for businesses.

Can you sell on a landing page?

Yes, it is possible to sell products or services on a landing page. By including a clear call-to-action and a payment form, businesses can easily create a seamless purchasing experience for their customers.

Additionally, businesses can also use landing pages to capture leads and provide customers with an opportunity to sign up for newsletters or special offers.

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