"Consistent collaboration with Replo and key stakeholders is essential to uncover new testing opportunities. Replo's real-time analytics make this process seamless, offering key data points to iterate on fast."
Ben Dyer, Head of Growth, Webtopia
About Replo
Replo helps Shopify teams sell anything on the Internet. From our Landing Page Builder, to A/B Testing, to in-house Analytics, to AI content generation, to our pre-built Template Library, Replo helps you build better and faster, no developers needed. If you’re looking for the perfect partner to grow your ecommerce marketing funnel—we’re here to help.
About Webtopia
Webtopia is an agency that helps high-growth, founder-led DTC ecommerce brands scale with smart, creative-first performance marketing. Since 2018, they’ve combined data-driven strategy, rapid testing frameworks, and standout storytelling to build systems that actually grow your business, not just your metrics. They specialize in creating brand ecosystems for sustainable, profitable growth, covering channels from Meta and TikTok to Google, Amazon, and Pinterest.
About Zest
Zest is an alternative drink brand specializing in tea based energy drinks that promote sleep, gut health, and better immunity. Their mission is to empower customers with the motivation, inspiration, energy, and creativity through nutritional beverages to pursue their dreams.
The Challenge: Building A Brand Name Through Customer Education
“Colostrum” isn’t exactly a household name—and if it is, most people probably wouldn’t associate it with a daily supplement for adults.
When Webtopia was approached by Zest to launch a completely new colostrum product, with no previous ad history or brand awareness, they were excited about the opportunity, but quickly learned it would be a challenge.
Initial testing and early Shopify PDP data confirmed Webtopia’s concerns: low conversion rates, slow page speeds, and a massive 70% drop-off before visitors even hit the site. It became clear the landing page wasn’t doing the job, so the agency needed to pivot fast.
The biggest hurdle? The user journey. Because few knew what the product was or why they should be taking it.
This was a huge opportunity to optimize their online store. Webtopia partnered with Replo to turn curiosity into conversions.
The Solution: A/B Testing Targeted Education To Drive CVR And Lower NCCPA
With the old PDP sitting at a 1.29% average CVR, and only 50% of clicks actually reaching the site, improving those metrics became our top priority.
Webtopia and Replo began pulling apart the original PDP to find new ways to move the needle.
The key issue was new customer results. Engaged audiences would convert — eventually — but NCCPA (New Customer Cost Per Acquisition) sat well above their target.
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So they embraced the uncomfortable: focusing on education first, conversion second.
The first test page was centered on all benefits, but they soon shifted to a single use case: women’s hair health. The new page had a stripped-back, educational design that loaded fast and spoke directly to the problem.
Clear messaging, informative visuals, and thoughtful design helped drive results for Zest.
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The Result: Boosting CVR Through Insightful Content, A/B Testing, and Faster Page Speeds
The new page with targeted education reach jumped to 81% and CVR climbed to 1.65%, both of which were noticeable improvements from the old PDP.
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With further iterations and split testing, we hit a CVR of 5%—their highest yet—and site speed improved dramatically, with link click-to-LPV sitting close to 90%.
—Ben Dyer, Head of Growth @ Webtopia
One roadblock was the niche targeting. While hair health was a problem the product could solve, Webtopia wanted to ensure they showcased its array of benefits. They decided to explore a page featuring hair, skin, and nails benefits to broaden their content targeting, while ensuring similarity in outcome.
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While counter-intuitive, the buy section was moved down to ensure more education was prioritized. This design change actually led to a greater success with the page overall.
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The improved results might have seemed simple, but they were rooted in foundational work that continues even now.
For Webtopia, the learnings built alongside Replo were exciting. They enable the agency to create a roadmap for launching niche products, just like Zest's colostrum supplements.
Here’s what they learned:
1. Simplify the Story
It’s tempting to jump straight to “Buy this product”—especially when the client’s core KPI is sales. But when a product is unknown, education is the essential first step.
Leading with insight instead of pushing the sale helped build trust and engagement. Landing page types that work well for this include blogs and listicles.
Some top template examples from Replo include this blog collection page by Open Farm, this listicle by Everist, and this landing page from Peachies.
2. Prioritize Page Loading Speed
One of Replo’s biggest advantages is speed, without any of the technical heavy lifting.
Previous landing page builders often struggled with load times, but not Replo.
In fact, we saw site speed increase by nearly 80%.
—Ben Dyer, Head of Growth @ Webtopia
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3. Continuous A/B Testing
Your first page won’t be perfect—and that’s okay.
Consistent collaboration with Replo and key stakeholders was essential to Webtopia for uncovering new testing opportunities.
Real-time analytics built into Replo’s landing page builder make this process seamless, offering key data points to iterate fast.
As Webtopia continues testing, they’re building a stronger understanding of the product and of their audience, particularly what drives them and what gets them to convert.
Already, they’ve seen big shifts:
🟢 Significantly improved page speed
💸 CPA reduced by 39%
💡 Climbing incremental revenue gains
As Webtopia continues to focus on building trust and brand understanding, they plan on doubling down on Replo’s Templates and Analytics feature to guide their A/B testing roadmap—all in pursuit of making Zest (and many other client brands) a household name.
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