Know where your sales come from

Frequently asked questions

What is website analytics?

Website analytics measures what visitors do on your site: how many arrive, where they come from, which pages they land on and how many buy. For a store, the numbers that matter are sessions, orders, revenue and conversion rate. Replo tracks them across your whole site and answers questions about them in chat.

What is a marketing analytics platform?

Software that pulls numbers from your traffic, search, ad and email tools so you can compare them in one place. Replo does it through chat: connect your tools, ask a question, and get one answer that reads all of them.

How do I add analytics to my store?

On Shopify, install the Replo app and tracking turns on across every page of your storefront. On any other site, paste one script tag above the closing head tag, or add it through Google Tag Manager. Replo sites track from the first visit, with nothing to add.

Which tools does Replo connect to?

GA4, Google Search Console, Meta, Google Ads, TikTok, Pinterest, Snapchat, PostHog, Amplitude, Segment, Semrush, Klaviyo and dozens more. Connect each one once in Integrations; the full list is on our integrations page.

Does Replo replace Google Analytics?

It doesn't have to. Keep GA4 running, and Replo reads it next to Search Console, your ad accounts and your other tools. Replo's own tracking adds what GA4 leaves to you: orders and revenue by channel and landing page, and how your rates compare with similar brands.

Who are the similar brands?

Anonymized stores on Replo in your category and price range, drawn from thousands of stores built on Replo. A group needs at least 10 brands with 1,000 or more sessions a month, so no comparison comes from a thin sample, and no store is ever named.

Why don't my numbers match Shopify exactly?

Because they count different things. Replo counts orders from checkouts on your site and credits each one to the session it came from, so you see which channel and page sold. Shopify also counts orders from other places, like its POS. Use Shopify for your books and Replo for where sales came from.

What doesn't it track yet?

Visitors by country, and live visitor counts: numbers refresh within minutes, not in real time. Orders placed off your site, like Shopify POS, aren't counted either, since Replo credits each order to the session it came from.

Does it respect cookie consent?

Yes. On Shopify, tracking only runs once a visitor allows analytics under your store's consent settings. On Replo sites, it waits for analytics consent too, and email addresses and phone numbers are masked before anything is stored.

Can ChatGPT or Claude do data analysis like this?

Partly. They can analyze a spreadsheet you paste in. Replo tracks every visit and order on your site, reads your other tools directly, reruns the numbers each time you open a report, and can build or test the page the answer calls for.

How much does Replo's analytics cost?

Analytics is included on every Replo plan, including Free, and installing the Shopify app or the tag and connecting your tools cost nothing extra. Paid plans start with Starter at $119 a month, or $99 a month billed yearly.