Guides
Guides to starting and growing a store
Start a business, sell anything online, build a funnel or run creator ads. Each guide ends in a page you can launch.
Guides
31 pages
Start a business
Guides to starting a business, each ending in a site you can launch.
20 pages
Selling guides
How to sell anything online: platforms, fees and real product pages.
6 pages
Funnels
Real DTC sales funnels, from the ad to the offer.
10 pages
UGC
What UGC is, and the creator ads brands keep running, by category.
Also worth reading
How to sell on ChatGPT
How products get into ChatGPT shopping, what your store needs, and where buyers pay.
Sales funnel templates
Start a quiz, advertorial, listicle or offer funnel modeled on real ones.
How to become a UGC creator
What brands buy from UGC creators, shown with ads they keep running.
Small Business Saturday for small shops
When Small Business Saturday is, a four-stage checklist and six ideas for small shops.
49 pages
Glossary
Plain definitions of the ecommerce and marketing terms store owners search.