Funnel and landing page analytics, built in
Publish a site with Replo and Insights starts counting visits, carts and orders by landing page. Nothing to install.
Free on every plan, including Free.
Example store, illustrative numbers
What is funnel analytics?
Funnel analytics shows how many visitors move through each step toward a purchase: page view, add to cart, checkout and purchase. The step with the biggest drop is the one to fix first. Insights tracks this funnel for every page you publish with Replo, from the first visit.
Data from the moment you publish
No pixel, tag or script. Insights tracks every Replo page from its first visit.
- Sessions
- Every visit, by landing page, referrer and UTM campaign.
- Conversion rate
- Purchases divided by sessions, for each page and the whole site.
- Average order value
- Revenue per order, so you see which pages sell the bigger baskets.
- Funnel
- Page view, add to cart, checkout, purchase: where each page loses people.
- Revenue
- Counted two ways, so a page gets credit for the sales it helped.
- Traffic sources
- Sessions and purchases by referrer and campaign, one question away.
Revenue by landing page, counted two ways
Shoppers rarely buy from the first page they see. Insights counts revenue two ways, so each page gets fair credit.
A shopper views /glide-3, then /members, then /race-kit, and checks out a $160 pair.
Session revenue. All three pages get the full $160, because each was part of a buying visit. Use it to find the pages that show up in sales. Rows overlap, so a total counts each visit once.
Attributed revenue. The $160 is split equally, about $53 a page. Cart and checkout views get no credit. Rows add up to the order, so you can rank pages side by side.
Changing the date range can change attribution, so compare pages over the same window.
Ask about it in plain English
Click a question to ask it in Replo. Each answer is saved as a report you can share or schedule.
Counts the order, whichever checkout you use
Insights follows each visit from the first page view to the order.
Replo checkout
Sell digital products and simple items through Stripe, with the same funnel.
Shopify checkout
Buy buttons use your Shopify cart, and each order lands next to its page.
Every page you publish
Campaign pages, landing pages and whole sites, counted from the first visit.
Want your other tools in the same answer?
Replo reads GA4, Shopify, Triple Whale and dozens more next to Insights.
Where Insights stops
What Insights leaves out, so you know exactly what each number means.
Pages we don't host
Insights tracks Replo sites. For a storefront hosted elsewhere, connect GA4 or Shopify.
Credit across ad channels
Insights splits revenue across pages, not ads. Connect Triple Whale for channel credit.
A brand-new site
Reports need tracked visits and orders first, so numbers fill in once traffic arrives.
Frequently asked questions
- What is landing page analytics?
- It measures what happens after a visitor lands on a specific page: sessions, conversion rate, average order value and where they drop off. It tells you which page earns its traffic, so you know which to fix, copy or retire.
- What is a good landing page conversion rate?
- Most ecommerce landing pages convert between 1% and 4%, and it varies a lot by category, device and traffic source. Compare a page against your own pages on the same traffic first; our conversion rate guide has benchmarks by industry.
- How does Insights attribute revenue?
- Two ways. Session revenue gives every page in a buying visit the full order value. Attributed revenue splits the order equally across the pages viewed before checkout, so rows add up to the order and you can rank pages fairly.
- Do I need to install a tracking script?
- No. Insights is built into every site Replo publishes, so tracking starts with the first visit. To run other tools on the same pages, add their pixels in Replo's Scripts & Pixels settings.
- Does Insights replace Google Analytics?
- No. Insights counts Replo sites only. Keep GA4 for the rest of your site, connect it to Replo, and ask questions that read both in one answer.