Google Optimize
Google Optimize was a popular split-testing tool used for conversion rate optimization (CRO) on Shopify stores. It allowed merchants to run A/B tests, multivariate tests, and redirect tests to improve site performance and user experience. As of September 2023, Google officially sunset the product. If you’re looking for an alternative, Replo now offers a native A/B testing tool!
Replo’s A/B Testing, version 2.0 launched in February 2025, offers Shopify stores an quick and easy way to create, test, and optimize landing pages all within one platform.
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Google Analytics
Google Analytics lets you see in real time how many people are on your store – as do Shopify’s analytics reports – and where they’ve come from. This is perfect if you’ve just launched a social media or email campaign and are keeping an eye on expected spikes in traffic.
Microsoft Clarity
Clarity is a cutting-edge behavioral analytics tool that helps you understand user interaction with your website or app. By using Clarity, you can enhance the user experience and outcomes for your clients and business. It includes features like heatmaps and session recordings.
Triplewhale
Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.
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