Triplewhale
Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.
What is Triplewhale?
Triple Whale is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-specific AI, Triple Whale helps find the data points you need, with customization and personalization to fit your business.
How Triple Whale Empowers Brands
The Cost-Per-Mile (CPM) for advertisers has never been greater and in-platform data isn't sufficiently reliable or accurate enough for use in guiding your ad campaigns. That's where Triple Whale comes in, empowering brands by allowing performance to be measured in real-time.
Triple Whale lets you:
- Track all marketing & store activity via a single chronological feed, including metrics like sales, expenses, refunds and ROAS.
- View the entire customer journey in one location and identity every conversion and ROI touchpoint along the way.
- Integrate with a wide range of leading advertising platforms, such as Google Ads, YouTube, Instagram, Facebook and TikTok.
- Access real-time performance data no matter where you are via the platform's proprietary Android & iOS mobile apps.
When Shopify store owners have this kind of actionable data in their possession, they can make decisions based on facts, not fiction. You need to have a clear view of what's working and what isn't with your advertising efforts, or else you're essentially operating in the dark.
Explore more Marketing Integrations
Google Analytics
Google Analytics lets you see in real time how many people are on your store – as do Shopify’s analytics reports – and where they’ve come from. This is perfect if you’ve just launched a social media or email campaign and are keeping an eye on expected spikes in traffic.
Google Optimize
Google Optimize was a popular split-testing tool used for conversion rate optimization (CRO) on Shopify stores. It allowed merchants to run A/B tests, multivariate tests, and redirect tests to improve site performance and user experience. As of September 2023, Google officially sunset the product. If you’re looking for an alternative, Replo now offers a native A/B testing tool!
Microsoft Clarity
Clarity is a cutting-edge behavioral analytics tool that helps you understand user interaction with your website or app. By using Clarity, you can enhance the user experience and outcomes for your clients and business. It includes features like heatmaps and session recordings.
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