"We want to be able to personalize the customer's experience depending on the momentum of the brand...they can be redirected with paid marketing to another experience."
Julie Degreve, Head of Products & Commercial Strategy, Sarelly
About Sarelly
Sarelly is a premium Mexican beauty brand founded in 2023 by influencer Anna Sarelly, CEO Remi Martini, and COO Quentin Tran. Born from a desire to celebrate Latin identity, culture, and creativity, the brand has quickly become Mexico's leading premium beauty label sold online. With viral products like their Volume Horse Lashes Waterproof Mascara, Sarelly has recently expanded into U.S. retail through a partnership with Free People.
About Replo
Replo is your all-in-one-solution for selling anything on the Internet. With Replo, you can use a single prompt, image, or URL to generate a full page that's ready to drive sales for your brand; or use our drag-and-drop editor. Use our Analytics and A/B Testing tool to track, measure, and iterate on your pages. Access ready-made templates from over hundreds of different brands.
Start building with Replo today.
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The Challenge: Creating Customer Journeys To Match Seasonal Moments
Sarelley's main Shopify store has long been optimized for evergreen product discovery—key product offers, best sellers, restock offers, and core collections.
But as a brand that celebrates key cultural moments (Mexico's equivalent of Black Friday, brand birthdays, and product launch events), they needed a way to create targeted, time-sensitive experiences without overhauling their entire site or disrupting their primary brand offers. On top of that, specialized product offerings such as full routine bundles including a hero product and related items did not have a centralized place to live on the website.
Finally, the team needed to redirect paid marketing traffic to dedicated destinations that could showcase specific offers with maximum clarity. Their website's structure simply wasn't built to spotlight escalated discounts or limited-time campaigns in a centralized, conversion-optimized way.
The Solution: Dedicated Landing Pages For Every Brand Occasion With Replo
"For a specific moment of the year where we would have an escalated discount… Replo helped us in those moments."
— Julie Degreve, Head of Products & Commercial Strategy @ Sarelly
Sarelly adopted Replo specifically for seasonal landing pages—a strategic decision that allowed them to personalize customer experiences without disrupting their core website. The team creates dedicated pages for Black Friday campaigns, lip combo launches, brand birthdays, and product routine bundles that encourage customers to purchase complementary items.
The brand set up a series of personalized template builds on Replo. Since then, their workflows have been straightforward: select an existing Replo brand-tailored template, then customize it to specific campaigns by showing or hiding blocks and editing content to match the growth strategy.
"We want to be able to personalize the customer's experience depending on some momentum of the brand…, so they can be redirected with paid marketing to another experience."
— Julie Degreve, Head of Products & Commercial Strategy @ Sarelly
The focus is always on visual clarity for users and multiple call-to-actions, ensuring shoppers from any channel receive the same unified experience.
The team also highlighted Replo's customer support and Experts network as a standout feature. By working closely with a dedicated Replo Expert, they've been able to quickly resolve any bugs and get help whenever needed.
The Result: Agile Campaign Executions At Scale
"It's easy to use after getting to learn how to customize and personalize, and with their attention to customers, we've had good help from Replo's side."
— Julie Degreve, Head of Products & Commercial Strategy @ Sarelly
With Replo powering their seasonal pages, Sarelly can now move at the speed their growth demands.
Instead of waiting on developers or restructuring their main site, they launch campaign-specific landing pages that match their commercial strategy—whether it's a holiday promotion, a full product routine bundle builder, or a limited-time discount.
In addition, the team conducts thorough QA testing on every page, such as checking links, heat maps, and user flows, to continuously optimize. As Sarelly expands into U.S. retail and continues its rapid growth trajectory, having the agility to spin up dedicated landing pages for any brand moment or unique offer has become essential infrastructure.
Looking Ahead: Exploring AI-Powered Page Building
Sarelly's team recently learned about Replo's Sites—our AI solution to further decrease the technical barrier to building for ecommerce. Given their current workflow of customizing templates, the AI builder's conversational interface and ability to reference screenshots or URLs for design inspiration can help them create even more pages, faster.
Replo is excited to work with brands like Sarelly to grow their store. Creating a high impact customer journey is both an art and a science, and Replo's mission is to make it as fast and easy as possible.
Looking to try out Replo? Get started here or learn more about the product in our quickstart guide! Join our Discord community or follow us on X to stay updated on the latest.
