"I'm able to test a lot more and I'm able to find little incremental ways to drive better AOV, drive better subscription rates..."
Alejandro Erminy, Senior Manager of Acquisition, Magic Spoon
About Magic Spoon
Magic Spoon is a high-protein, low-sugar breakfast brand that's reimagining cereal for the modern consumer. What started as a single cereal line has expanded into granola, protein bars, and more—with continued product expansion on the horizon. With over 80,000 five-star reviews and a presence in major retailers nationwide, Magic Spoon has become a leader in the better-for-you breakfast category.
About Replo
Replo is your all-in-one-solution for selling anything on the Internet. With Replo, you can use a single prompt, image, or URL to generate a full page that's ready to drive sales for your brand; or use our drag-and-drop editor. Use our Analytics and A/B Testing tool to track, measure, and iterate on your pages. Access ready-made templates from over hundreds of different brands.
Start building with Replo today.
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The Challenge: Tools Unequipped For A Fast-Moving Team
Before Replo, Magic Spoon's acquisition team was using another platform that created constant friction. The tool was buggy, unreliable, and made simple tasks feel unnecessarily complicated.
"We were getting severely slowed down by not being able to build out new landing pages or just test things quickly by our tool being really slow and buggy."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
As the sole person responsible for building landing pages—and someone without a developer background—Alejandro needed a solution that matched his visual workflow. The gap between what he could design in Figma and what he could actually build on their store was becoming a major bottleneck for their entire acquisition strategy.
"What we were looking for was simplicity and speed in a new tool."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
The Solution: A Fast And Figma-Like Experience For Landing Pages
What drew Magic Spoon to Replo was immediately apparent: the interface felt intuitive and familiar. For someone who lives in Figma, Replo's design-first approach made the transition seamless.
"It was just how simple—honestly how much it looked like and felt like Figma, which I use a lot. Everything [when I started using it] felt very seamless. It felt very intuitive."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
The migration process was straightforward. Replo's team built out ready-to-use templates from Magic Spoon's existing landing pages, and once those were set up and updated with custom images, products, and copy, launching new pages was a no-brainer.
Since the switch, Alejandro has launched 12-15 landing pages spanning every product line and limited-edition flavor. The speed improvement has been dramatic.
As Alejandro notes:
"Sometimes it just takes me like a few days to build a lander. Now I can literally build it in an hour or two if I'm really working hard on it."
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The Result: More Tests, Better Performance, Zero Dependencies
The impact of Magic Spoon's landing page workflow transformation has been significant. What once required days of work is now completed in hours—and more importantly, it can be done by a one-man team, without developer hand-holding or bottlenecks.
"I can do it all by myself, and I can do it really quickly. And I think that's really what enables us to just test more and learn more and do it faster."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
This newfound speed has directly impacted Magic Spoon's ability to optimize key metrics. With faster iteration cycles, the team can now run more experiments on AOV, subscription rates, and conversion—finding incremental improvements that add up over time.
For a brand that measures success through both last-click performance and incrementality testing, having a landing page tool that keeps pace with their testing velocity is essential.
"I'm able to test a lot more and I'm able to find little incremental ways to drive better AOV, drive better subscription rate, all these different things that just by testing a lot and getting more speed to market has helped us."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
Closing Thoughts: Speed as a Competitive Advantage Using Replo
For Magic Spoon, the value proposition of Replo comes down to one thing: reducing friction between idea and execution.
"What you want is little friction between you and getting the output that you want. That's what I would say—it makes things simple. And for anyone that's non-technical, it's really good as well."
—Alejandro Erminy, Senior Acquisition Manager @ Magic Spoon
As Magic Spoon continues to expand their product lines and grow their omnichannel presence over the next 12 months, having a landing page solution that can keep pace with their ambitions will be critical. With Replo, they've found exactly that.
Replo is excited to work with brands like Magic Spoon to grow their store. Creating a high impact customer journey is both an art and a science, and Replo's mission is to make it as fast and easy as possible.
Looking to try out Replo? Get started here or learn more about the product in our quickstart guide! Join our Discord community or follow us on X to stay updated on the latest.
