Driving $25,000 In Monthly Ad Spend Through High-CVR Landing Pages For She Reads Truth

About She Reads Truth

She Reads Truth is a faith-based media and publishing brand founded in 2014 by young mothers who wanted to invite others into daily Scripture reading. Since then, it has grown into a thriving community of thousands of readers gathering together monthly, supported by 12 beautifully designed books per year, a companion podcast, and both one-off and subscription offers.

About Replo

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The Challenge: Locked Into Templates That Couldn't Convert

As a brand that places design first and foremost, She Reads Truth's original Shopify theme was beautiful. For ecommerce purposes, however, they were highly restrictive and provided little freedom for the marketing team.

The marketing team was unable to quickly spin up strategic landing pages for campaigns, product launches, or partnerships. Every change required expensive developer intervention, creating bottlenecks that prevented the team from being agile and data-driven in their approach.

"What we have with our Shopify theme is very locked in. And now we're at the mercy of this development team that charges a ton of money to build anything."

— Kelsey Chapman, Head of Marketing @ She Reads Truth

In addition, their existing product pages, while pretty, weren't optimized for conversion—a critical gap for a brand that generates half its annual revenue during Q4's Advent season. As the Head of Marketing Kelsey Chapman explains, the existing pages prioritized aesthetics over strategic user experience:

"Our PDP pages are pretty. I do not think they are the highest converting at all. I am very excited to have Replo start us on the base layer… y'all have everything we need to make it a higher converting space."

The brand needed landing pages that could address different buyer psychologies, support ad-driven traffic from Meta and Google, and give their internal marketing team the freedom to move fast. 

Their first priority: rebuilding the subscription page and their rewards page to drive retention and repeat purchases.

The Solution: Strategic And Design-Forward Pages For Every Campaign

She Reads Truth discovered Replo through a simple Google search for landing page solutions. With a low barrier to entry, they decided to give it a try, and the app quickly became central to their marketing strategy.

"We were like, ‘let's see if there's a landing page provider that would just give our internal team the freedom to move faster and be more strategic’. "

— Kelsey Chapman, Head of Marketing @ She Reads Truth

Their initial projects included rebuilding their subscription page to market new subscriber perks and creating a Smile Rewards page to convert one-time buyers into repeat customers. The results were immediate: subscription retention improved, and rewards program adoption increased.

The team then expanded their use of Replo for major seasonal campaigns. 

For their Advent landing page—the centerpiece of their biggest revenue window when they make over half of their annual revenue—they used Replo to create a page that warmed up traffic before directing visitors to the PDP. 

Rather than assuming customers would simply convert, they built a page that addressed different buyer psychology, explained product value, and tackled potential objections. 

As Kelsey aptly explains:

"We need a landing page that speaks to every type of customer. We don't need to assume they want it just because they landed here. We need to explain why they might want it, what the perks are, how this could impact their life."

One standout campaign was a partnership with The Pour Over, a Christian daily news newsletter with over a million subscribers, where She Reads Truth offered a free 21-day gratitude book over Thanksgiving. The offer was placed on a co-branded landing page built in Replo, and featured at the top of The Pour Over newsletter for a single day.

Once readers signed up for the 21-day gratitude book with She Reads Truth, they were given an upsell offer. The results were remarkable.

"We ended up more than making back our investment in that brand partnership within one week and growing by 7,000 email subscribers in a single day. The cost per lead was under a dollar. It was amazing."

— Kelsey Chapman, Head of Marketing @ She Reads Truth

Today, nearly all of their $25,000/month Meta ad spend goes directly to Replo-built landing pages for their subscription product. Their subscription ads, which drive to a subscription offer for a minimum three-month term, perform profitably when sent to strategically designed Replo pages. On the other hand, ads to standard product pages have not been quite as successful at hitting the same efficiency targets.

The team also values how accessible the platform is—marketers can jump in and make changes without waiting on an overloaded design or creative team. 

"It is user friendly enough that me as a marketer and not someone on the design team can get in there, and do what I need to do."

— Kelsey Chapman, Head of Marketing @ She Reads Truth

The Result: A Marketing Team Unblocked and Scaling

Since adopting Replo, She Reads Truth has seen measurable wins across the board.

Subscription retention improved, rewards program adoption increased, and the team now has a scalable system for launching campaign-specific landing pages without developer involvement. 

"Our retention did go up with our subscriptions, our adoption rate of our Smile Rewards did go up, and now we have these beautiful pages that are so much more customized than what we could have done with a Shopify product page." 

— Kelsey Chapman, Head of Marketing @ She Reads Truth

At the moment, the team is currently preparing to rebuild their product detail pages on Replo and plan to run A/B tests comparing Replo PDPs against their existing Shopify templates.

"It's just proved all our hunches that it would perform better than a Shopify page. We go in with the assumption it's going to do better and it has."

— Kelsey Chapman, Head of Marketing @ She Reads Truth

It's worth noting that comparing pre-Replo and post-Replo performance metrics isn't a straightforward apples-to-apples comparison. 

Before Replo, the team was primarily driving warm email traffic to their subscription page. After launching on Replo, they began running paid ads to colder audiences—a fundamentally different traffic mix tailored for a more strategic marketing approach. 

Nevertheless, the team is confident Replo is positively impacting their brand's performance and bottom line.

Looking Ahead: From Landing Pages to Full-Site Optimization

She Reads Truth's journey with Replo is far from over. 

With PDP redesigns on the horizon and A/B testing planned across their highest-traffic pages, the brand is positioning itself to grow performance from every channel—whether a visitor arrives from a Meta ad, a newsletter partnership, or an organic Google search.

Replo is excited to work with brands like She Reads Truth to grow their store. Creating a high impact customer journey is both an art and a science, and Replo's mission is to make it as fast and easy as possible.

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