Improving Revenue by 27% for Leading Eyewear Brand BonLook

About BonLook

BonLook is a leading fashion eyewear brand in Canada, dedicated to offering stylish, high-quality, and affordable glasses. With both online and in-store shopping options, BonLook aims to revolutionize the eyewear industry by combining fashion-forward designs with exceptional customer service. They became part of FYidoctors in 2021, Canada’s leading diversified Healthcare Organization. Learn more at BonLook and FYidoctors.

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About Replo

Replo helps e-commerce teams create ultra-customizable conversion funnels effortlessly. From new landing pages to campaigns to editorials, you can build faster with us, no developers needed. We integrate with Shopify, enabling access to all of your Shopify Store data and ensuring that analytics work out of the box.

The Challenge: Scaling Customer Acquisition

BonLook’s core goal with landing pages is to optimize and scale their online customer acquisition funnels. This involves refining their acquisition funnels end-to-end, from initial offers and positioning to ad creative and landing pages.

Previously, creating custom landing pages required hiring external developers, which was both costly and time-consuming. For a brand with a distributed team, this meant long delays in launching new campaigns and iterating on existing ones. In addition, the digital team at BonLook also manages the FYidoctors site, meaning changes had to be tested and made across two different Shopify stores.

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The Solution: Custom Landing Pages in Days, Not Weeks

BonLook recognized Replo’s potential to streamline and enhance their marketing efforts, and chose Replo as their preferred landing page builder. With Replo, BonLook can create fully custom landing pages in days, rather than weeks.

By leveraging Replo’s advanced features, they can:

• Build Quickly: Create new landing pages and make updates without needing developers.
• Customize Extensively: Use advanced customization options to tailor pages to their specific brand needs.
• Utilize Templates: Access a library of CRO-optimized templates that can be easily adapted.
• Integrate Seamlessly: Connect with Shopify and other tools for things like translation etc.
• Collaborate Efficiently: Share and copy sections between different brands and stores—a seemingly minute feature that unlocks a great degree of efficiency and scale.

As Gabriel Piche, Ecommerce Director @ FYidoctors & BonLook, notes: 

"Replo makes going from idea to execution fast (minutes). When we have an A/B test idea, we can quickly browse the template library, choose one that fits our needs, and start right away. Instead of making mockups, sending tasks to developers, and waiting for the next sprint, we get it all done within 30 minutes. This idea to build time savings has been a game changer. "

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The Implementation

BonLook used Replo as their core landing page builder across their portfolio of brands, including FYIdoctors, leading to several significant improvements:

• Efficiency: The ability to create and launch new landing pages quickly. For instance, a campaign page for Coach was built in just three hours.
• Customization: Tailoring templates to fit brand identity, resulting in high-converting landing pages.
• Testing and Iteration: Rapid A/B testing and iteration enabled optimization based on real-time data.
• Cross Account Optimization: Replo's ability to copy sections across workspaces meant that learnings could be shared between brands, creating many time efficiencies

Since using Replo, BonLook has achieved notable successes:

1. Awareness Campaign: An A/B test comparing two design concepts (fashion forward imagery vs. illustrations) provided valuable insights for future campaigns.
2. Navigation Improvement: Small tests, including adding a "Returns and Exchanges" section to the main navigation resulted in a 27% increase in revenue per session compounded.
3. Cost Savings: Significant savings in time and resources by avoiding the need for external developers.

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Stand-out Success

Bonlook's success with Replo speaks for itself. In our conversation with Senior Ecommerce Marketing Manager Biance Le Roux, she explains how their team was able to use Replo to grow Bonlook's brand: 

"By leveraging Replo, our team was able to test “templated” Shopify pages designed to be high-quality, fashion-focused, and mobile-friendly. This strategic approach resulted in a remarkable 27% increase in revenue and 15% longer session durations.

Additionally, we utilized Replo to create dynamic carousel sections to highlight our new product lines, ensuring they receive prioritized merchandising positions. Replo’s capabilities allowed us to seamlessly combine lifestyle and product imagery, enabling us to test and determine which images perform best.

These enhancements demonstrate the significant impact of using Replo to optimize our eCommerce platform, leading to increased engagement and sales.”

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Closing Thoughts: Building With Replo

Replo has been a game-changer for BonLook, allowing the brand to streamline the creation and optimization of landing pages. By enabling rapid iteration and customization, Replo has enhanced BonLook’s marketing efforts, leading to increased revenue and improved customer engagement.

For more information about BonLook, visit their website at BonLook. Replo is excited to work with brands such as BonLook to boost revenue and landing page conversion rates. Building a high impact conversion funnel as efficiently as possible is both an art and a science, and the platform's mission is to equip users with the best tools possible.

Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.