“Our CRO is undergoing a major improvement, by the mere fact of using Replo landing pages that are tailored towards the creative we are putting out in our paid marketing.”
William Youm, Marketing Manager @ Tushy
About Tushy
Tushy is a fast-growing lifestyle brand that's revolutionizing, modernizing, and improving the American bathroom. Their hero product is the bidet attachment, which is toilet friendly and is easy to install across different toilet shapes. The brand believes that a bidet is for everyone; their mission is to get every butt in America on a bidet.
About Replo
Replo helps Shopify teams sell more on the Internet by building custom campaigns with ease. From our Landing Page Builder, to A/B Testing, to in-house Analytics, to AI content generation, to our pre-built Template Library, Replo helps you build better and faster, no developers needed. If you’re looking for the perfect partner to grow your ecommerce funnel—we’re here to help.
The Challenge: Diversifying The Customer Journey Beyond Product Detail Pages
Historically, Tushy drove their paid media traffic to product detail pages. There were a few trial runs and some experimentation done with landing pages, but they were never pushed as a full-fledged initiative. William Youm helped change that when he joined in spring 2024.
As the Marketing Manager at Tushy, William started looking at creative diversity in brand content, ad creative, and the customer journey as a whole. He wanted the team to consider all the types of content and ways of content delivery that shoppers would experience from first click to check out to post-purchase.
It was this holistic approach that motivated him to start exploring landing page builders.
He learned about Replo through word of mouth, and after some comparison with other solutions, decided on Replo as Tushy’s top pick.
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The Solution: A/B Testing and Increasing Conversion Rate With A Shopify Landing Page Builder
“As a Shopify integration, it can allow teams to promote more products in volume at scale, and that's a huge benefit for any ecommerce business. ”
—William Youm
A number of factors made Replo a top solution for Tushy.
First, Replo’s no-code or low code user interface was intuitive and easy to understand for a wide range of users. Not only did it allow William—an experienced web developer—to implement what he envisioned, it also streamlined onboarding for team members with no web design or web development background, so they could start building as soon as possible.
This was especially helpful as many people on William’s team were involved in the operation of the online store.
“Replo is definitely our go-to to really balance between the user interface, cost, and being able to add multiple members within the same plan…”
—William Youm
Second, the platform prioritized ease of implementation, be it directly importing elements from Figma into the Editor using the Figma to Replo plugin, or making direct design changes in the Editor. Straightforward organization and navigation made Replo an overwhelming favorite for first time users on the team.
Replo’s deep integration with Shopify was a huge boon for the marketing and growth teams. It allowed them to easily experiment on content and customer journeys, without disrupting existing evergreen content on Tushy’s online store.
With Replo’s landing page builder, the team could A/B test across the site. As William notes:
"Replo is our experimental playground, it’s where we can push boundaries… to implement different ideas and see what sticks. That is what’s really exciting about this.”
In many cases, the team got to vary the traffic they drove to their site and the way they acquired customers. The official release of Replo’s A/B Testing feature only made this process even easier and faster, much to the team’s very pleasant discovery.
To cap it all off, William tested Replo for landing page performance impact.
Inspired by other brands’ landing pages, he built out a landing page structure, filled in the content, and hit publish. He ran a equal split of ad traffic to this landing page and their classic product detail page at the same time. The numbers spoke for themselves.
Compared to the original product detail page, Tushy’s conversion rate with the Replo landing page more than doubled from 2.5% to 5.5%.
William recounts:
“The percentage growth was significant enough that it was a no-brainer to start looking into landing pages.”
And that’s exactly what Tushy did using Replo.
The Result: Conversion Rate Optimization With Fast Implementation of Custom Landing Pages
“Our CRO is undergoing a major improvement, by the mere fact of using landing pages that are tailored towards the creative we are putting out in our paid marketing.“
Fast implementation of landing pages and a user-friendly interface has made landing page development really accessible, not just for William but for his entire team. Day-to-day, they take a stepwise approach to their landing page versioning, only swapping out and testing elements one at a time.
Most of it comes down to A/B testing pages across products, while still keeping each landing page in line with Tushy’s brand.
As William notes:
“The customizability of it all is really freeing, and we're able to implement any copy and any elements.”
With Replo, Tushy implemented many educational angles in their content, either with editorials, listicles, advertorials, or with a full product demo, to highlight product benefits that address shoppers’ concerns. A custom campaign funnel has enabled Tushy to drive more clicks and expedite the checkout process, streamlining their bottom of funnel.
As a Shopify integration, Replo’s suite of campaign-optimizing functions has helped Tushy promote more products at scale—a huge benefit for any ecommerce business.
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Closing Thoughts: Growing Page Performance Through Creative Customer Journeys with Replo
With Replo, Tushy was able to customize every step of their paid media to landing page funnels and optimize for growth through A/B testing.
To start, the team created a landing page that had double the conversion rate of their regular product pages.
Replo is excited to work with brands like Tushy to drive their conversion rates and experiment with new ways to engage customers. Creating a high impact conversion funnel as efficiently as possible is both an art and a science, and Replo’s mission is to equip users with the best tools possible.
Looking to try out Replo? Get started here or access a full product demo to learn more about the product! Join the Reploverse Slack community or follow Replo on X to stay updated on the latest.
