Skip to main content
Start for FreeBook a demo

Offer page funnel examples from real DTC brands

An ad sends shoppers straight to a page built around one deal: a bundle, a kit or a first-order discount. Here are four brands running one now, from the ad's words to the offer.

10,000 or more active Meta ads link to offer pages. Brands below are ordered by the ads linked to each page.

  1. Spot & Tango

    Dog food

    1. 1 · The ad

      “As a Certified Veterinarian, here's why UnKibble is my #1 recommendation”

      Video adButton: Learn more

      A vet's recommendation answers the first question owners ask about a new food.

      See the ad in the Meta Ad Library

    2. 2 · The page

      Spot & Tango's UnKibble page on a phone: a 50% off banner, the headline, a 4.7 star rating and a See plans and pricing button above a dog eating

      Meet UnKibble: over 1,000 Meta ads linked here.

      The banner says 50% off applies on its own, so nobody hunts for a code.

    3. 3 · The offer

      50% off, applied at checkout

      Half off the first order lowers the risk of switching a dog's food.

  2. Jeni's Splendid Ice Creams

    Ice cream

    1. 1 · The ad

      “Butterfat is sexy.”

      Carousel adButton: Learn more

      Three words and a close-up of melting ice cream sell it on taste alone.

      See the ad in the Meta Ad Library

    2. 2 · The page

      Jeni's page on a phone: a hand holding a pint above the headline “This ice cream is excessively, obsessively, irrationally, award-winningly not good” and a Flavors button

      This Ice Cream Isn't Good: over 700 Meta ads linked here.

      The headline jokes that the ice cream is “not good”, then one Flavors button follows.

    3. 3 · The offer

      No discount: one button to the flavors

      A premium brand skips the discount and sends shoppers straight to pick flavors.

  3. Kind Science

    Skincare

    1. 1 · The ad

      “25% off our best wrinkle fighting system when you order today”

      Video adButton: Shop now

      The offer and its deadline are the hook, aimed at shoppers who want fewer wrinkles.

      See the ad in the Meta Ad Library

    2. 2 · The page

      Kind Science's offer page on a phone: “25% off” the introductory deluxe kit, an Order now button and a two free gifts badge

      Holiday wrinkle system offer: over 580 Meta ads linked here.

      The discount, the kit and an “Order now” button all fit on the first phone screen.

    3. 3 · The offer

      25% off the deluxe kit, plus two free gifts

      Two free gifts make the full kit the obvious pick over a single product.

  4. Boka

    Oral care

    1. 1 · The ad

      “Big news: Boka is now at Costco!”

      Carousel adButton: Shop now

      Retail news works as an offer for shoppers who already know the brand.

      See the ad in the Meta Ad Library

    2. 2 · The page

      Boka's Costco page on a phone: “Boka is now at Costco”, $39.99 for four tubes and a Find my nearest Costco button

      Ela Mint Whitening at Costco: over 430 Meta ads linked here.

      The price, the per-ounce saving and a “Find my nearest Costco” button lead the page.

    3. 3 · The offer

      Four tubes for $39.99 at Costco

      Sending ads to a store shelf trades one online sale for repeat retail buys.

What all four have in common

  • One main button

    Order, see plans, pick flavors or find a store: one action per page.

  • One screen does the work

    The headline, the product and the button fit on the first phone screen.

  • A deal, or a reason

    Three lead with a deal; Jeni's sells on taste and a joke instead.

Build an offer page funnel on your store

  1. Pick one offer

    A starter kit, a bundle or a first-order discount, not all three.

  2. Match the ad

    Put the ad's offer in the headline so the click lands on it.

  3. Price it once

    Show the price, what's included and one button to check out.

Build an offer page

Offer and bundle funnel questions

What is an offer page?
An offer page is a landing page built around one deal, such as a starter kit, a bundle or a first-order discount. Unlike a product page, it has no menu or other products, so the only thing to do is take the offer.
Offer page or product page for Meta ads?
Use an offer page when the ad sells a specific deal, and a product page when it sells one hero product. A shopper who clicked for a deal should land on that deal, not on a page where they have to find it.
What should an offer page show first?
The deal from the ad, what's included, the price and a buy button, all on the first phone screen. Put a review count or a guarantee next to the button, and leave the brand story further down.
Can I build an offer page on my own store?
Yes. Tell Replo the offer and it builds the page on your own domain, using your Shopify products and prices, with your Shopify cart and checkout and discount codes behind the button. Read landing page offers that convert.

Other funnel types

Keep reading