What a checkout page needs to sell
Every extra field at checkout costs sales. Here's what a good checkout page shows, and how to get one on your site.
- Replo checkout
- Digital products and simple items, one-time USD prices
- Full catalogs
- Shopify checkout, with variants and subscriptions
- Replo's cut of sales
- None
What a checkout page is
A checkout page is where a buyer confirms what they're getting, enters payment details and places the order. It's the last step, so anything that slows it down or raises a doubt there loses a sale you already paid to bring in.
Most checkouts run on a payment provider such as Stripe, Shopify or PayPal, so card security and fraud checks are handled for you. Your job is everything around them: what the buyer sees, how much they type, and what happens after they pay.
What every checkout page needs
- The item, its picture and its price
- The full total before the pay button
- Email first, and as few fields as possible
- Apple Pay and Google Pay
- A payment provider buyers recognize
- An order page and email after paying
- Easy to finish one-handed on a phone
Three ways to take payment on a Replo site
Pick by what you sell. You can change later without rebuilding the site.
| Best for | Where buyers pay | |
|---|---|---|
| Replo checkout | Digital products and simple items, one-time USD prices | A Stripe checkout on your own site |
| Shopify checkout | Sizes, colors, subscriptions or a full catalog | Shopify Checkout, with Shop Pay |
| A payment link | Recurring billing, or sales already in one provider | Stripe's, PayPal's or Square's hosted page |
How to set up Replo checkout
- Ask Replo to create the product: a name, what the buyer gets, a price in USD and an image.
- Turn on email delivery so each buyer gets their file, link or access code when they pay.
- Finish Stripe Express setup: your bank details and an identity check, a few minutes.
- Ask Replo to add the product to your pages. Every buy button opens checkout on your site.
- After paying, buyers land on an order page and get your store's confirmation email.
Frequently asked questions
- What is a checkout page?
- A checkout page is where a buyer reviews the order, enters payment details and pays. A good one shows the full total up front, asks for little, accepts wallets like Apple Pay, and confirms the order by page and email.
- Does Replo have its own checkout?
- Yes. Replo checkout runs on Stripe and opens on your own site, for digital products and simple items at one-time prices in USD. Replo sets up a Stripe Express account for you, and payouts go to your bank.
- Can Replo checkout sell sizes, colors or subscriptions?
- No. Replo checkout takes one-time payments for products without variants. For sizes, colors, subscriptions or a large catalog, connect Shopify and every buy button uses your Shopify cart and checkout instead.
- What does a buyer get after paying?
- An order page they can bookmark and a confirmation email from your store. With email delivery on, they also get their file, link or access code the moment payment clears. Refunds go through your Stripe dashboard.
- What does Replo checkout cost?
- Replo takes no cut of your sales. You pay Stripe's standard fee, 2.9% + 30¢ per successful US card charge, plus your Replo plan. The Free plan lets you build and publish on a replosites.com address.
Add checkout to your site
Fill in the brackets and send it. Replo creates the product and puts checkout behind every buy button.
Your first message
Create a product called [product name] at [price] in USD. It's a [PDF, template or course] and buyers should get [the file or link] by email. Then add a Buy now button for it to my homepage and build a product page for it.
See what works, then improve it
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