Pages and conversion
What is a heatmap?
A heatmap is a picture of a page that shows where visitors click, move and how far they scroll, with hot colors for the most activity.
A real store example
Alo homepage: over 150 Meta ads linked here.
A homepage like this one, with leggings, sets and accessories, gives shoppers dozens of places to click. A heatmap shows which links, images and buttons people actually use, and how far down they get.
Getting heatmap right
Start with your top paid page
The page that gets the most ad traffic is where a fix pays back fastest.
Read click and scroll maps together
Clicks show what people want; scroll depth shows what they never saw. A key section below the drop-off needs moving up.
Check phones separately
Mobile and desktop visitors behave differently. Read each heatmap on its own.
Replo heatmaps show click, scroll and revenue heat on every page you publish with Replo.
Heatmap questions
- What are the types of heatmaps?
- Click maps show where visitors click or tap. Scroll maps show how far down the page they get. Move maps show where the mouse goes on desktop. Each answers a different question about a page.
- Does Replo have heatmaps?
- Yes. Replo shows click, scroll and revenue heat on every page you publish with Replo, with nothing extra to install, so you can see what shoppers do on a page. See how Replo heatmaps work.
- How many visits does a heatmap need?
- A few hundred visits give a readable picture of a page; a thousand or more make smaller sections reliable. Low-traffic pages need longer to collect enough.
Related terms
Browse the glossaryBounce rate
Bounce rate is the share of visits that leave after viewing one page without interacting.
Conversion rate
Conversion rate is the share of visitors who complete a goal, usually a purchase: conversions divided by sessions.
A/B testing
A/B testing is showing two versions of a page or element to split traffic and measuring which one converts better.
Hero section
The hero section is the first full-width block a visitor sees on a page, usually a headline, an image and the main call to action.