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Health and beauty

The Shopify themes top beauty brands run

Half of the top health and beauty brands we checked run a custom theme. Dawn leads the rest by far.

We read the theme each store reports in its own page code, on the landing pages of about 420 Shopify brands running the most Meta ads.

Check any store's theme
run a custom theme
50%
run a paid theme
28%
run a free theme
22%

The themes these brands start from

Stores on each theme, out of about 170 we checked. Custom themes are left out.

  • Dawn26 stores
    Dawn: 26 stores
  • Horizon7 stores
    Horizon: 7 stores
  • Prestige7 stores
    Prestige: 7 stores
  • Broadcast5 stores
    Broadcast: 5 stores
  • Impulse4 stores
    Impulse: 4 stores
  • Wonder3 stores
    Wonder: 3 stores
  • Be Yours2 stores
    Be Yours: 2 stores
  • Impact2 stores
    Impact: 2 stores
  • Concept2 stores
    Concept: 2 stores
  • Turbo2 stores
    Turbo: 2 stores
  • Pipeline2 stores
    Pipeline: 2 stores
  • Streamline2 stores
    Streamline: 2 stores
  • Stretch2 stores
    Stretch: 2 stores
  • Stiletto2 stores
    Stiletto: 2 stores
  • Palo Alto2 stores
    Palo Alto: 2 stores

Top brands and the themes they run

  • Glamnetic landing page, on the Prestige theme

    Glamnetic

    Prestige · Cosmetics

    About 1,530 live Meta ads

  • Laura Geller landing page, on the Dawn theme

    Laura Geller

    Dawn · Cosmetics

    About 1,270 live Meta ads

  • Be Amazing landing page, on the Dawn theme

    Be Amazing

    Dawn · Fitness & Nutrition

    About 1,250 live Meta ads

  • Kind Science landing page, on the Dawn theme

    Kind Science

    Dawn · Cosmetics

    About 850 live Meta ads

  • Clear Start by Dermalogica landing page, on the Dawn theme

    Clear Start by Dermalogica

    Dawn · Cosmetics

    About 790 live Meta ads

  • Cowboy Colostrum landing page, on the Broadcast theme

    Cowboy Colostrum

    Broadcast · Fitness & Nutrition

    About 750 live Meta ads

More top brands, by theme

Riddle (Impulse), Saltair (Broadcast), FODZYME (Horizon), Boka (Impact), Autobrush (Dawn), Leaf Shave (Dawn), Tatcha (Stretch), Touchland (Dawn), Beauty of Joseon (Broadcast), PAUME (Horizon), Living Proof (Palo Alto), Starface (Dawn), Muzzle Sleep (Dawn), Lemonhead LA (Prestige), Element Brooklyn (Dawn), Quiet Mind (Dawn), Nature Made (Dawn), Mutha (Horizon), DripDrop (Broadcast), DERMAFLASH (Prestige), Uqora (Dawn), Bonjout Beauty (Pipeline), Numbuzin (Stretch), Baebrow (Prestige), Hume Supernatural (Dawn), SALTT (Concept), KraveBeauty (Palo Alto), Wellbel (Dawn), Drink Juni (Dawn), Bonafide Health (Dawn), Orebella (Broadcast), Fussy (Dawn), NOSHINKU (Prestige), WeNatal (Dawn), Curie (Streamline), Babe Original (Dawn), Immy (Prestige), 4AM SKIN (Debut), Intake Breathing (Impact), Dazzle Dry (Dawn), 19/99 Beauty (Streamline), Modern Mammals (Dawn), Breathe B12 (Prestige)

See any store's theme

Type a store address to see its theme, version and whether it came from the Theme Store. Paste a list to compare competitors.

Replo's Shopify Theme Detector with five stores checked: laurageller.com on Dawn 15.3.0, 12thtribe.com on Horizon 3.2.0, saltair.com on Broadcast 3.1.0, glamnetic.com on Prestige 10.7.0 and boka.com on Impact 7.0.1 from the Theme Store
Five brands from this study pasted in at once: each comes back with its theme, version and whether it was bought from the Theme Store.
Check a store

Add pages to your theme

Drag in sections or start from a template, then publish pages to your Shopify theme without code.

Replo theme builder editor showing a Shopify landing page being assembled
A landing page built in the theme builder, published to the store's own theme with its cart and apps.
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Frequently asked questions

What is the best Shopify theme for a beauty brand?
Going by what top beauty brands run, Dawn: 26 of about 170 we checked start from it. Horizon and Prestige follow with 7 each, then Broadcast with 5. Half run a custom theme.
Do beauty brands use paid Shopify themes?
About 3 in 10 do. Prestige, Broadcast and Impulse are the paid themes we found most often on top health and beauty stores, and Dawn is still more common than all three together.
How do I check which theme a store uses?
Paste the store's address into our Shopify theme detector. It reads the theme name and Theme Store id the store reports in its page code, the same way we built this study.