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Clothing and accessories

The Shopify themes top clothing brands run

Clothing brands buy paid themes more than the other big categories we checked. Dawn is still the single most common.

We read the theme each store reports in its own page code, on the landing pages of about 420 Shopify brands running the most Meta ads.

Check any store's theme
run a custom theme
36%
run a paid theme
41%
run a free theme
23%

The themes these brands start from

Stores on each theme, out of about 60 we checked. Custom themes are left out.

  • Dawn10 stores
    Dawn: 10 stores
  • Broadcast4 stores
    Broadcast: 4 stores
  • Symmetry3 stores
    Symmetry: 3 stores
  • Horizon3 stores
    Horizon: 3 stores
  • Focal2 stores
    Focal: 2 stores
  • Prestige2 stores
    Prestige: 2 stores
  • Stretch2 stores
    Stretch: 2 stores

Top brands and the themes they run

  • Little Words Project landing page, on the Prestige theme

    Little Words Project

    Prestige · Clothing Accessories

    About 1,620 live Meta ads

  • 12th Tribe landing page, on the Horizon theme

    12th Tribe

    Horizon · Clothing

    About 1,110 live Meta ads

  • Frank & Eileen landing page, on the Pipeline theme

    Frank & Eileen

    Pipeline · Clothing

    About 610 live Meta ads

  • All Citizens landing page, on the Symmetry theme

    All Citizens

    Symmetry · Clothing

    About 540 live Meta ads

  • Allwear landing page, on the Dawn theme

    Allwear

    Dawn · Apparel & Accessories

    About 510 live Meta ads

  • LoveShackFancy landing page, on the Focal theme

    LoveShackFancy

    Focal · Dresses

    About 510 live Meta ads

More top brands, by theme

Ondo (Stretch), Alex and Ani (Broadcast), Vitaly (Dawn), Huha (Dawn), iHeartRaves (Symmetry), Crap Eyewear (Dawn), DONNI (Horizon), Doen (Dawn), Halfdays (Debut), Petite Plume (Prestige), Lokai (Dawn), SIDIA (Horizon), BRANWYN (Focal), Honey Swim (Palo Alto), Carbon38 (Dawn), Gatherall (Broadcast), Mayfair Group (Streamline), Another Tomorrow (Dawn), Mackage (Stretch), Everybody.World (Dawn), Nuudii System (Broadcast), Nero Fabric (Dawn), Avery's Cove (Impulse)

See any store's theme

Type a store address to see its theme, version and whether it came from the Theme Store. Paste a list to compare competitors.

Replo's Shopify Theme Detector with five stores checked: laurageller.com on Dawn 15.3.0, 12thtribe.com on Horizon 3.2.0, saltair.com on Broadcast 3.1.0, glamnetic.com on Prestige 10.7.0 and boka.com on Impact 7.0.1 from the Theme Store
Five brands from this study pasted in at once: each comes back with its theme, version and whether it was bought from the Theme Store.
Check a store

Add pages to your theme

Drag in sections or start from a template, then publish pages to your Shopify theme without code.

Replo theme builder editor showing a Shopify landing page being assembled
A landing page built in the theme builder, published to the store's own theme with its cart and apps.
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Frequently asked questions

What is the best Shopify theme for clothing?
Going by what top clothing brands run, Dawn: 10 of about 60 we checked start from it. Broadcast follows with 4, then Horizon and Symmetry with 3 each. About 4 in 10 pay for their theme.
Do clothing brands use custom Shopify themes?
Fewer than other brands. About a third of the top clothing and accessories brands we checked run a custom theme, against almost half of all the brands we checked.
How do I check which theme a store uses?
Paste the store's address into our Shopify theme detector. It reads the theme name and Theme Store id the store reports in its page code, the same way we built this study.