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Top apps

The apps top DTC brands actually run

We checked which Shopify apps the 100 brands running the most Meta ads use, for reviews, email, SMS and more.

Ranked by how many of the top 100 DTC advertisers run each app.

Counted on the 100 DTC brands running the most Meta ads, out of about 46,000 advertisers we rank.

See what top brands run

Frequently asked questions

What are the most popular Shopify apps among top brands?
Klaviyo, by a wide margin: 84 of the 100 DTC brands running the most Meta ads use it. Yotpo, Okendo, Gorgias and Postscript follow, each on roughly a third of those brands or a little less.
Which Shopify apps are must-haves?
Email and reviews. Almost every top brand runs an email platform, and most run a review app. Support desks, subscriptions and upsell apps come next, and which ones a brand needs depends on what it sells and how often customers reorder.
How is this ranking made?
We look at the sites of the 100 DTC brands with the most active Meta ads and record which apps run on them. An app's rank is how many of those 100 brands run it. We also count it across every advertiser we track.
Do these apps work with pages built in Replo?
Yes, for the apps with an integration page linked here. Replo reads your reviews from Yotpo, Okendo, Judge.me or Loox and your lists from Klaviyo, and shows them on the pages and sites you build.