Reviews
The review apps top DTC brands run
Yotpo and Okendo are nearly tied among the biggest advertisers on Shopify, with Judge.me and Loox well behind.
Ranked by how many of the top 100 DTC advertisers run each app.
Judge.me is on the most stores by far, but the biggest advertisers pick Yotpo or Okendo.

#1
Yotpo
Reviews, photos and ratings, with Google Shopping and seller ratings on paid plans.
34 of the top 100About 630 of 46,000 advertisers, and about 23,000 stores overall.
Brands that run it
- Fashion Nova
- Carpe
- Jeni's Splendid Ice Creams
- Kind Science
- Ooni
On the App Store
- Free plan
- Free up to 50 orders a month
- Paid
- Starter $15/month, Pro $119/month
- Rating
- 4.8 from 4,600 reviews
#2
Okendo
Reviews with Q&A and AI summaries, plus loyalty and referrals in one app.
33 of the top 100About 480 of 46,000 advertisers, and about 12,000 stores overall.
Brands that run it
- Honeylove
- Oh Snap
- Flamingo
- Hotel Collection
On the App Store
- Free plan
- Free up to 50 orders a month
- Paid
- Essential $19/month, Growth $119/month, Power $299/month
- Rating
- 4.8 from 1,400 reviews

#3
Judge.me
Unlimited reviews on a free plan, with photo and video reviews included.
15 of the top 100About 460 of 46,000 advertisers, and about 200,000 stores overall.
Brands that run it
- Anker
- Carpe
- Oh Snap
- Jumiso
- Lumineux
On the App Store
- Free plan
- Forever Free plan with unlimited reviews
- Paid
- Awesome $15/month
- Rating
- 5.0 from 49,000 reviews

#4
Loox
Photo and video reviews first, with referrals and discounts for photo reviews.
6 of the top 100About 100 of 46,000 advertisers, and about 37,000 stores overall.
Brands that run it
- Jill
- Kind Science
- Furry King
- Baebrow
- Miami Fruit
On the App Store
- Free plan
- Free up to 500 orders
- Paid
- Convert $49.99/month, Unlimited $299.99/month
- Rating
- 4.9 from 10,000 reviews
More rankings: Email and SMS · Every category
See what top brands run
Brand ads
The Meta ads the biggest DTC brands are running right now.
Top brands
The DTC brands running the most Meta ads, by category.
Ad landing pages
Where top brands send their ad traffic, and which pages they pick.
Landing page examples
Real DTC pages ranked by the Meta ads linking to them.
Templates
Start a page from a template and connect your apps to it.
Frequently asked questions
- What is the best review app for Shopify?
- For a large brand, Yotpo or Okendo: they are each on about a third of the 100 DTC brands running the most Meta ads. For a new store, Judge.me's free plan covers unlimited reviews, which is why it is on the most stores overall.
- Yotpo or Okendo?
- They are almost tied at the top, 34 brands to 33. Both have a free plan for up to 50 orders a month. Yotpo's paid plans start lower, while Okendo adds loyalty and referrals in the same app.
- Judge.me or Loox?
- Judge.me if you want unlimited reviews for free and room to grow; Loox if photo reviews are the point. Judge.me is on 15 of the top 100 brands and Loox on 6, and Loox's paid plan costs more.
- Can I show these reviews on pages I build with Replo?
- Yes. Connect Yotpo, Okendo, Judge.me or Loox and Replo shows your reviews and ratings on the pages it builds, kept in sync as new reviews come in. Each app's integration page covers the setup.