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Reviews

The review apps top DTC brands run

Yotpo and Okendo are nearly tied among the biggest advertisers on Shopify, with Judge.me and Loox well behind.

Ranked by how many of the top 100 DTC advertisers run each app.

Judge.me is on the most stores by far, but the biggest advertisers pick Yotpo or Okendo.

AppTop 100 brandsAll 46,000 advertisersStores running it
Yotpo34about 630about 23,000
Okendo33about 480about 12,000
Judge.me15about 460about 200,000
Loox6about 100about 37,000
  1. #1

    Yotpo

    Reviews, photos and ratings, with Google Shopping and seller ratings on paid plans.

    34 of the top 100

    About 630 of 46,000 advertisers, and about 23,000 stores overall.

    Brands that run it

    • Fashion Nova
    • Carpe
    • Jeni's Splendid Ice Creams
    • Kind Science
    • Ooni

    On the App Store

    Free plan
    Free up to 50 orders a month
    Paid
    Starter $15/month, Pro $119/month
    Rating
    4.8 from 4,600 reviews
  2. #2

    Okendo

    Reviews with Q&A and AI summaries, plus loyalty and referrals in one app.

    33 of the top 100

    About 480 of 46,000 advertisers, and about 12,000 stores overall.

    Brands that run it

    • Honeylove
    • Oh Snap
    • Flamingo
    • Hotel Collection

    On the App Store

    Free plan
    Free up to 50 orders a month
    Paid
    Essential $19/month, Growth $119/month, Power $299/month
    Rating
    4.8 from 1,400 reviews
  3. #3

    Judge.me

    Unlimited reviews on a free plan, with photo and video reviews included.

    15 of the top 100

    About 460 of 46,000 advertisers, and about 200,000 stores overall.

    Brands that run it

    • Anker
    • Carpe
    • Oh Snap
    • Jumiso
    • Lumineux

    On the App Store

    Free plan
    Forever Free plan with unlimited reviews
    Paid
    Awesome $15/month
    Rating
    5.0 from 49,000 reviews
  4. #4

    Loox

    Photo and video reviews first, with referrals and discounts for photo reviews.

    6 of the top 100

    About 100 of 46,000 advertisers, and about 37,000 stores overall.

    Brands that run it

    • Jill
    • Kind Science
    • Furry King
    • Baebrow
    • Miami Fruit

    On the App Store

    Free plan
    Free up to 500 orders
    Paid
    Convert $49.99/month, Unlimited $299.99/month
    Rating
    4.9 from 10,000 reviews

More rankings: Email and SMS · Every category

See what top brands run

Frequently asked questions

What is the best review app for Shopify?
For a large brand, Yotpo or Okendo: they are each on about a third of the 100 DTC brands running the most Meta ads. For a new store, Judge.me's free plan covers unlimited reviews, which is why it is on the most stores overall.
Yotpo or Okendo?
They are almost tied at the top, 34 brands to 33. Both have a free plan for up to 50 orders a month. Yotpo's paid plans start lower, while Okendo adds loyalty and referrals in the same app.
Judge.me or Loox?
Judge.me if you want unlimited reviews for free and room to grow; Loox if photo reviews are the point. Judge.me is on 15 of the top 100 brands and Loox on 6, and Loox's paid plan costs more.
Can I show these reviews on pages I build with Replo?
Yes. Connect Yotpo, Okendo, Judge.me or Loox and Replo shows your reviews and ratings on the pages it builds, kept in sync as new reviews come in. Each app's integration page covers the setup.