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Google Analytics MCP for Claude and ChatGPT

Google Analytics MCP for store owners: ask which pages and sources convert, with no server to run, then have Replo fix the page that leaks.

Open ClaudeSetup guide
Claude

Which traffic sources converted best last month?

Replo · Google Analytics

Email converted at 4.2%, three times paid social. Organic search brought the most visits.

email
4.2%
email
paid social
1.4%
paid social
visits from search
38%
visits from search

Want a page for the search traffic that doesn't buy yet?

Ask about your store, get the work back

Claude reads Google Analytics through Replo, then acts on what it finds.

  • Report

    Claude

    Which pages lose the most visitors?

    Replo · Google Analytics

    Your shipping page has the highest exit rate, and 2.1k visits a month reach it.

    exit rate
    61%
    exit rate
    visits
    2.1k
    visits
    pages to fix
    3
    pages to fix

    Want a clearer shipping page with your real rates?

  • Build

    Claude

    Rebuild my weakest landing page.

    Replo · Google Analytics, Shopify

    Drafted /single-origin. Nothing is live yet.

    • Price and shipping above the fold
    • Reviews moved under the first image
    • One add-to-cart button, not three

    Preview: larkhill.replosites.com/single-origin

  • Research

    Claude

    What Meta ads is glossier.com running right now?

    Replo · ad library

    Glossier is running about 150 active Meta ads, roughly double a month ago.

    active ads
    ~150
    active ads
    launched in 30 days
    ~160
    launched in 30 days
    video
    53%
    video

    Want the landing pages those ads send people to?

Five prompts to try first

Ask in plain words. Replo answers from your own store data.

  1. “Which sources converted best last month?”

    Each source and medium with visits, conversions and conversion rate.

  2. “Which pages lose the most visitors?”

    Pages ranked by exits, with visits so you fix the busy ones first.

  3. “Compare this month with last month.”

    Visits, conversions and revenue side by side, with the biggest change named.

  4. “How do phone visitors convert next to desktop?”

    Conversion rate by device, with the pages where phones fall behind.

  5. “Did my Klaviyo email bring visits that bought?”

    Email visits and conversions from Analytics beside the campaign's results.

Two ways to connect Google Analytics

Google's own connector reaches Google Analytics alone. Replo joins it with your other apps and builds from the answer.

Google’s own connector

Runs on your computer
Google's Analytics MCP server README on GitHub, listing tools such as get_account_summaries, list_key_events and create_property_annotation
Google's own Analytics MCP server: you install it and sign in with Google Cloud.

  1. Turn on the Analytics Admin and Data APIs in Google Cloud.

  2. Sign in with gcloud and the Analytics read-only scope.

  3. Add analytics-mcp to Claude Code with claude mcp add.

What it can do

  • Run reports, funnels and realtime reports
  • Read key events and property details
  • List linked Google Ads accounts
  • Add annotations once write mode is on

Google's Analytics MCP server on GitHub

Through Replo

One sign-in
Claude

Rebuild my weakest landing page.

Replo · Google Analytics, Shopify

Drafted /single-origin. Nothing is live yet.

  • Price and shipping above the fold
  • Reviews moved under the first image
  • One add-to-cart button, not three

Preview: larkhill.replosites.com/single-origin

  • No Python, Google Cloud project or terminal
  • Works in Claude on the web and in ChatGPT
  • Analytics next to Shopify sales and ad spend
  • Pages rebuilt where visitors leave

Replo’s steps are below. Add both if you like: Claude picks the one that answers the question.

What Claude can read from Google Analytics

Claude

How do phone visitors convert next to desktop?

Replo · Google Analytics

Phones bring 71% of your visits but convert at half the desktop rate.

visits on phones
71%
visits on phones
phone rate
1.3%
phone rate
desktop rate
2.6%
desktop rate

Want the product pages where phones fall furthest behind?

Reads from the chat

  • Visits and users, by page
  • Sources, mediums and campaigns
  • Conversions and key events
  • Devices and countries
  • Any date range, compared

Stays in Google Analytics

  • Creating properties or data streams

  • Changing key events or audiences

  • Tag and tracking settings

  • User access to your account

Three steps to your first answer

  1. Add Replo to Claude

    Press Integrate with Claude, then install Replo from the Claude Marketplace.

    Replo's listing in the Claude Marketplace, with the line “Find projects, sites, products, assets, orders, and performance data” highlighted
    Replo's Claude Marketplace listing: one install reaches your store data.

  2. Connect Google Analytics in Replo

    Open Integrations in Replo and sign in to Google Analytics once, never in chat.

    Replo's Integrations screen: the Klaviyo and Meta Ads cards
    Replo's Integrations screen: each app is a card you sign in to once.

  3. Ask in plain words

    Claude reads Google Analytics through Replo and answers, or builds the page you asked for.

    Claude

    How did sales do last week?

    Replo · Shopify sales

    Larkhill made $9.8k last week, up 6% on the week before.

    A first question in Claude: a plain sentence, answered from your store.

Before you get started

  • No. Google publishes an Analytics MCP server you install with Python and run from Claude Code. Replo needs one Google sign-in, works in Claude on the web and in ChatGPT, and reads Analytics beside your store and ads.

  • No, not from Google. Claude's directory has no Google Analytics listing from Google, so its own server is the self-hosted one on GitHub. Replo is the route with no setup beyond signing in to Google once.

  • No. Google turned off Universal Analytics, so Replo reads Google Analytics 4 properties. Connect the Google account that can see your GA4 property, and Claude can report on any of its data.

  • Yes. Add Replo as an app in ChatGPT and the same Google Analytics connection answers there. Every prompt on this page works the same way in ChatGPT as it does in Claude.

Connect the rest of your store

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