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Report templates

Free report templates for online stores

Five reports a store owner runs, each with the formulas, a filled-in example and median rates from real stores. Download one, or have Replo send it.

What a report template is

A report template is a spreadsheet with the rows, columns and formulas already set, so you paste in your numbers and read the result. Store reports differ from sales-team reports: they track visits, conversion, order size and ad spend, not pipeline or deals.

Pick the report for your question

Each template has the formulas, a filled-in example and a free download.

Know what normal looks like first

A rate means more next to other stores. These are medians from real stores over the last 30 days.

The median store turns 1.77% of visits into orders

  • Add to cart

    4.68%

  • Reach checkout

    2.54%

  • Place an order

    1.77%

Share of visits that reach each step, median store among the thousands of stores built on Replo, last 30 days. Put these beside your own rates.

Stop filling it in every Monday

Replo pulls the numbers, compares them with last week and emails up to 10 teammates.

Replo Insights report recipes: Overview (traffic, engagement and revenue at a glance), Sessions (every visit as a row) and SEO ROI report (organic revenue from Google Analytics and Search Console).
Start from a ready-made report in Replo Insights. Each one names the data it reads, so you know what to connect first.

Get your weekly report in your inbox

Replo sends sales totals, visits, conversion, ad results, search and email numbers. Inventory and order detail stay in your spreadsheet for now.

Send me the Monday reportSee how it works

Frequently asked questions

Are these report templates free?
Yes. Each is a CSV file with the formulas included, free to download with no email. Open it in Google Sheets with File, then Import, or open it directly in Excel or Numbers.
What reports should an online store run?
A weekly sales report to see the trend, a daily check for broken checkouts and ads that sell nothing, a monthly KPI dashboard against target, a marketing report by channel, and an inventory report before each reorder.
Can these reports be automated?
Yes, most of them. Replo can email sales totals, visits, conversion, ad results, search and email campaign numbers on any schedule. It doesn't read Shopify inventory or order-level detail yet, so the inventory report stays a spreadsheet.
Where do the median store numbers come from?
From the thousands of stores built on Replo, over the last 30 days. Each figure is the middle store's rate, so half of stores sit above it and half below. They give a first yardstick; your own past months are a better target.

Get a daily report card

Replo has a daily report card of your business ready every morning, with what changed and why.

Start for freeSee Automated reports

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