Pages and conversion
What is a listicle?
A listicle is an article built as a numbered list, such as "5 reasons to switch", which DTC brands use as a pre-sell page between an ad and the product.
A real store example
Catalyst Pet 5 reasons listicle: over 100 Meta ads linked here.
The page gives five reasons to switch to Catalyst Pet, arguing that wood litter is better than clay before it asks for the sale. Each reason answers a doubt a cold shopper might have.
Put listicle to work
Ask Replo: "build a 5 reasons listicle for my best seller".
Go deeper
Listicle examples that sellListicle questions
- Why do DTC brands use listicles?
- A list is easy to skim on a phone, and each item can handle one objection. That warms up cold traffic from ads before it reaches a product page, where a hard sell would come too early.
- How long should a listicle be?
- Usually 5 to 10 items. Enough to answer the main objections, short enough to finish. Put a buy button after the list and one or two along the way.
Related terms
Browse the glossaryAdvertorial
An advertorial is an ad written to read like an editorial article, used to warm up cold traffic before it reaches a product page.
Top of funnel
Top of funnel (TOFU) is the awareness stage, where people first discover a brand and aren't yet looking to buy.
Landing page
A landing page is a page built for one campaign or audience, with one goal, usually where ad or email traffic lands.
Social proof
Social proof is evidence that other people buy and like a product, such as reviews, ratings, customer counts and press mentions.