Which landing pages bring in sales?
Short answer
Ask for sessions, conversion rate and revenue by landing page over the same 30 days, split by traffic source and device. Read revenue two ways: full credit to every page in a buying visit, and the order split across the pages viewed. A page that leads both lists is the one to copy.
The question and the data it needs
Ask
“which landing pages made money last month, by traffic source?”
| Data | What it adds |
|---|---|
| Your site analytics | Sessions, purchases and revenue by landing page |
| Traffic source | Where each visit came from: an ad, search, email or a link |
| Device | Phone and desktop apart, because their layouts differ |
Revenue by landing page, counted two ways
This is how Replo Insights lays out the answer: the store's totals, then each landing page with its session revenue and its share of each order.
What to ask, in order
Rank pages by attributed revenue
Split credit adds up to your real total, so it ranks pages fairly. Session revenue shows every page that appeared in a sale.
Split each page by source
A page can sell to email visitors and fail with ad traffic. Ask for each page's conversion rate by source.
Read phones on their own
About 80% of the median store's visits are on phones, where the median store converts 1.9% against 1.6% on desktop.
Find the page that loses people
Ask where visitors drop on your top page: before add to cart, at checkout or after.
Check the answer before you act
Use the same dates for every page
Changing the date range changes attribution. Compare pages over one window.
Ignore pages with a handful of visits
One order can make a small page look like your best. Compare pages with similar traffic.
Copy the winner, then test it
Build the next page on the winner's layout and split-test it against the old one.
Ask your own store
Connect your store, ads and Search Console once. Replo answers now, then emails the same answer every week.
“which landing pages made money last month, by traffic source?”
Frequently asked questions
- What is landing page analytics?
- It measures what happens after a visitor arrives on one page: sessions, conversion rate, revenue and where they drop off. It tells you which page earns its traffic, so you know which to copy, fix or retire.
- Does Replo track landing pages I didn't build with it?
- Insights counts every page Replo publishes, with nothing to install. For pages hosted elsewhere, connect Google Analytics 4 and ask the same question: Replo reads GA4's landing page report next to its own.
- What's the difference between session and attributed revenue?
- Session revenue gives every page a buyer saw the full order, so totals overlap. Attributed revenue splits the order equally across the pages viewed before checkout, so rows add up to the real total and pages compare fairly.
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