Guide every shopper to the right product with a quiz.
A product recommendation quiz with real branching: a few questions, then a results page built around the products that fit.
- Goal
- Turn browsers into buyers by guiding them to the right fit
- Best for
- Brands with routines, regimens, or sizes shoppers must pick
- Outcome
- A live quiz plus a results page per outcome, ready to buy
Getting started
Build a Quiz Funnel
A product recommendation quiz with real branching: a few questions, then a results page built around the products that fit.
- Define what shoppers should discover
- Build your question flow
- Set your product recommendations
What it does
A catalog with options is a catalog with drop-off. Shoppers who can't tell which routine, formula or size is theirs leave instead of guessing. Quiz apps answer with another subscription and another script on the page.
Replo builds the quiz into your site: branching questions, a results page per outcome, and a button that adds the recommended set to cart. Each results page explains the recommendation in your voice. Sketch your outcomes first; the questions only route people between them.
How it works
- Designs the question flow from your catalog and the language in your reviews, and shows it to you as a diagram.
- Builds the quiz as pages on your site: steps, branching and progress, with no quiz app or third-party script.
- Builds a results page per outcome, with the products and the reasoning written out for each recommendation.
- Wires the add-the-set-to-cart button on every results page.
- Holds everything as drafts until you approve, then publishes the quiz.
What you get
What the handoff looks like:
The quiz draft is at /quiz: five questions, two branch points, eight outcomes. Each outcome lands on its own results page, recommending up to three products with the reasoning written out. The flow diagram and two sample results pages are ready for your review.
Best practices
- Lead with the shopper's result, not the quiz. "Find your routine" says what they get; "Take our quiz" says what they have to do.
- Make every question change the recommendation. A question that routes nobody anywhere is a form field, and shoppers can tell.
- Show the match on the page right away. Ask for an email alongside the results, never instead of them.
- Put a review about the quiz's accuracy above the first question. It answers the shopper's real doubt: whether the quiz works for someone like them.
- Read the heatmap of each step after launch. The question where clicks stop is the one to cut or rewrite.
Frequently asked questions
- What is a quiz funnel?
- A quiz funnel is a short set of questions that ends on a recommendation instead of a product grid. Each answer narrows the choice, and the last screen shows the products that fit, with a button to buy them.
- How many questions should the quiz ask?
- Three to five for most stores. Every extra question costs some shoppers before the result, so add one only when it changes the recommendation. A catalog with many sizes or formulas may need a branch, not a longer quiz.
- Do I need a quiz app?
- No. Replo builds the quiz as pages on your own site, so there is no app subscription or third-party script slowing the page. Heatmaps show where shoppers stop on each step.
- Do quizzes only work for beauty brands?
- No. Supplement brands run "Find your stack." Pet food brands run "Match your pet's needs." Coffee brands run "Discover your roast." Apparel brands run "Find your fit." Any category where shoppers struggle to choose qualifies.
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