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Heatmap guides

Heatmap analysis: read one, then fix the page

A heatmap shows what visitors do on a page: where they tap, and how far they get. These guides read one with real data.

What heatmap analysis is

Heatmap analysis means reading a page's click map and scroll map together to find what visitors miss, what they try to tap, and where they stop. Read phone and desktop apart over at least a week, then change one thing and compare.

What a real store heatmap shows

Where phone shoppers tap and how far they scroll, pooled across live store sites.

35%16%17%13%19%end of first screen47% get past here28% reach halfway9% reach the end1234
  1. 1

    35% of taps land on the first screen

  2. 2

    51% land in the top quarter of the page

  3. 3

    Only 30% land in the middle half

  4. 4

    19% land at the end, where scrollers look for the offer

Two weeks of phone visits on about 130 live Replo sites: over 800,000 taps and over 850,000 page views. Each site counts once, no figure rests on fewer than 20 sites, and no store is shown.

51%

of phone taps land in the top quarter of the page

9%

of phone visits reach the end of the page

24%

of phone taps hit text or backgrounds, not links
Read this heatmap step by step

Step-by-step guides

Each one works through the same real heatmap.

See your own heatmap

Every page Replo publishes collects clicks, scroll and revenue per element, with nothing to install. Open a page, pick the last 7, 30 or 90 days, and click any element to see what it led to.

See your own heatmapHow heatmaps work

Frequently asked questions

What is heatmap analysis?
Reading a page's click map and scroll map to find what visitors tap, what they miss and where they stop, so you know what to change first. It works best on one page and one device at a time.
What's the difference between a click map and a scroll map?
A click map shows where people click or tap. A scroll map shows how far down the page they get. Read the scroll map first, so you only judge sections people saw.
Where do these numbers come from?
Two weeks of phone taps and scrolls on about 130 live Replo sites, pooled so each site counts once. No store is shown, and no figure comes from fewer than 20 sites.
Do I need to install anything to see my own heatmap?
Not on pages Replo publishes: clicks, scroll and revenue collect on every one. Pages in a Shopify theme aren't covered. See how Replo heatmaps work.

See where shoppers click

Replo records where visitors click and how far they scroll, so you know what to fix first.

Start for freeSee Heatmaps

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