What a click map shows, and how to use one
Short answer
A click map colors a page by where visitors click or tap: red where most land, blue where few do. Use it to find buttons nobody presses, text and images people mistake for links, and menu taps that pull shoppers away. Read it for phone and desktop apart.
A real heatmap, read step by step
Half of all phone taps (51%) land in the top quarter of the page, and 24% land on text and backgrounds rather than buttons or links.
- 1
35% of taps land on the first screen
- 2
51% land in the top quarter of the page
- 3
Only 30% land in the middle half
- 4
19% land at the end, where scrollers look for the offer
Two weeks of phone visits on about 130 live Replo sites: over 800,000 taps and over 850,000 page views. Each site counts once, no figure rests on fewer than 20 sites, and no store is shown.
| What phone taps land on | Share |
|---|---|
| Buttons and links | 58% |
| Text and backgrounds | 24% |
| Header and menu | 8% |
| Images | 4% |
| Cart drawer | 3% |
| Other | 3% |
How to use a click map in five steps
Open one page on one device
A click map for all devices blends two layouts. Phones usually carry most of the traffic, so start there.
Find your main button
Is it among the hottest spots? If the buy or add-to-cart button is cooler than an image, the page is pulling attention away.
List what gets tapped that isn't a link
Taps on text, prices and photos show what people want more of. Each one is a link or a detail you could add.
Check the menu and logo
8% of phone taps hit the header and menu. On an ad landing page, every one of those is a shopper leaving the offer.
Compare clicks with sales
Clicks show interest, not value. Check which elements led to orders before deciding what to keep.
What click maps usually show
| You see | It usually means | Try |
|---|---|---|
| The main button is cool | It's below the fold, or the label is vague | Move it up and say what happens on tap |
| Heat on product photos | Shoppers want a closer look | Open a zoom or gallery on tap |
| Heat on a price or claim | People want proof or detail | Link it to reviews or the details |
| Heat on the menu | The page isn't answering a question | Add the missing answer to the page |
| Even heat everywhere | No single next step stands out | Cut to one main button per screen |
See your own heatmap
Every page Replo publishes collects clicks, scroll and revenue per element, with nothing to install. Open a page, pick the last 7, 30 or 90 days, and click any element to see what it led to.
Frequently asked questions
- What is a click map?
- A click map is a heatmap of clicks: a picture of a page colored by where visitors click or tap. Hot colors mark the most clicks. It shows what people try to use on a page, including things that aren't links.
- What's the difference between a click map and a heatmap?
- A heatmap is the general name. A click map is one kind, for clicks and taps; a scroll map is another, for how far people get. Most heatmap tools show both, and you read them together.
- Does a click map count taps on phones?
- Yes. On phones a click map records taps. Read phone and desktop separately, because the same page is laid out differently on each, and phone visitors tap in different places.
- How do I see a click map for my own pages?
- Every page Replo publishes collects clicks, scroll and revenue per element, with nothing to install. Open the page in the Site Builder and pick the last 7, 30 or 90 days. See how Replo heatmaps work.
More heatmap guides
All heatmap guidesHeatmaps
Read a heatmap
Six steps, worked through on a real heatmap from about 130 sites.
Heatmaps
Use a scroll map
Find where visitors stop, and what to move above it.
Heatmaps
Spot rage and dead clicks
Find repeated taps and taps on things that aren't links.
Heatmaps
Track clicks on your site
Count clicks on every element, and the sales that follow.
