Last updated: 2026-02-19
Humor is Making a Comeback in DTC Advertising (Motion)
Analyze & Optimize for Long-Term Growth (Ground)
Convert More Visitors with Smart Checkout Optimization (Amazon Buy With Prime)
Recover Lost Sales with SMS (LiveRecover)
Increase AOV & LTV with Post-Purchase Protection (Seel)
Building an Influencer Strategy That Converts (Avenue Z)
Optimize Landing Pages with Quick A/B Testing (Replo)
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1. Humor is Making a Comeback in DTC Advertising (Motion)
Joanna Wallace (Director of Paid Media Creative at HexClad) weighed in on The Comedy Comeback. When did advertising stop being funny? The best-performing brands are bringing humor back into their creative strategy.
In a recent report, only 33% of the ads studied by Kantar incorporated humor, yet half of the most ‘effective’ ads used it. According to Motion's 2025 Creative Trends Report, humor is one of the best ways to cut through noise and drive engagement.
How to Leverage Humor in your Creative:
✅ Test humor in low-risk campaigns
- If you’re not used to going for laughs, start small by adding humor to test campaigns.
- Use memes, or lighthearted ad scripts and A/B test them against more traditional creative.
✅ Hire creators and comedians for ad development
- Nobody has a pulse on what people find funny more than the chronically online.
- Partner with creators or comedians who know what your target audience already likes—and trust them to deliver even if it feels uncomfortable.
✅ Blend humor with product relevance
- Being funny doesn’t mean being off brand. Make sure to connect humor to your product or service.
- Turn customer pain points into funny situations that highlight your product as the solution. This balance ensures your ads are memorable and purposeful — not just entertaining for the sake of it.
Download Motion’s 2025 Creative Trends Report for FREE here.
2. AI & Personalization - The Science of Unlocking a Sale (Ground)
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Optimizing conversion rates is one of the most effective ways to boost revenue without needing to drive more traffic to your storefront. Higher conversions mean more sales from the visitors you already have, leading to a more profitable business.
If your conversion rate is low, you're potentially losing out on valuable sales, even if your traffic numbers are high. Below are some of the low hanging fruits for optimizing conversion.
✅ Simplify Buying Process
✅ Optimize for Mobile
✅ Include Social Proof
Beyond making sure that your storefront is simplified and that the customer is attracted to your product, there is another step that your business can take to close the sale.
Let’s use a brick and mortar store for this analogy.
When you enter a store, you may find yourself greeted by a smiling sales associate. Likely, you walk by them and continue on with your shopping. Maybe the store looks great and you see positive reviews highlighted on the wall (✅ Simplify Buying Process & ✅ Include Social Proof).
However, you decide you are not ready to make the purchase and right as you are leaving, you are approached by the sales associate. The whole time, the sales associate had been watching your browsing patterns in the store and noticed that you were close to buying. The sales associate then makes you aware of a limited time discount offer on the exact product you were considering and this pushes you over the finish line.
While this happens many times at your local mall, this art of personalized conversion is lost for online storefronts.
How to Leverage This Trend:
✅ Use AI to analyze browsing behavior – Understand when a shopper is close to purchasing and deliver timely interventions.
✅ Optimize product recommendations – Personalize suggestions based on past purchases and engagement.
✅ Automate engagement – AI-powered chatbots and personalized email flows increase conversion without human intervention.
This is where Ground comes in. Ground is an AI-powered platform designed to help consumer companies uncover untapped revenue and grow profitably. Check them out!
3. Unlock Prime's 200M+ Shoppers: (Amazon Buy with Prime)
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Consumers expect a frictionless checkout experience, and brands that simplify their buying process see higher conversion rates. Amazon Buy with Prime allows merchants to leverage Amazon’s trusted checkout experience, increasing customer confidence and improving conversion rates by an average of 20%.
How to Leverage This Trend:
✅ Enable Buy with Prime on your Replo pages – Seamlessly integrate Amazon’s checkout for faster, more reliable purchases.
✅ Boost trust and conversion – Prime branding builds instant trust, and displaying Amazon reviews can boost conversion rates by up to 38%.
✅ Increase sales during peak periods – 75% of retailers struggle to meet delivery expectations during Q4. BareMinerals gained 5-7 extra business days during peak holiday periods with Buy with Prime.
✅ Drive targeted marketing – Identify Prime members and create personalized marketing campaigns to enhance retention.
✅ Enhance multi-channel performance – Buy with Prime merchants can use the same inventory across all sales channels, reducing inventory management complexity.
💡 "Since adding Buy with Prime, BareMinerals has seen a 60% increase in shopper conversion and a 40% increase in revenue per visitor."
Replo makes it easy to integrate Amazon Buy with Prime, helping brands streamline checkout and improve conversion rates with minimal friction.
Request Information on Buy with Prime! Not an Amazon seller but curious how you can benefit from Buy with Prime? Still reach out!
4. SMS is Becoming the Most Effective Cart Recovery Tool (LiveRecover)
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70% of online shoppers leave their cart without completing a purchase, but SMS stands out as a powerful recovery tool, cutting through digital noise with 98% open rates and near-instant engagement. Unlike emails or retargeting ads, SMS allows brands to address real-time abandonment triggers like unexpected costs or technical issues when shoppers are most likely to reconsider.
🧠 Psychologically, FOMO (fear of missing out) drives urgency for discounts or limited stock, while the commitment effect nudges shoppers to complete their purchase. Research shows SMS recoveries often outperform email, leading to double-digit cart recovery improvements 📈.
For brands looking to convert intent into action, SMS recovery (like LiveRecover) is a direct, effective, and personal way to recover lost revenue.
How to Leverage This Trend:
✅ Use SMS over email – It outperforms email recovery campaigns by double-digit percentages.
✅ Tap into psychology – Use urgency, FOMO, and commitment bias to push shoppers to complete their purchase.
✅ Keep it personal – Conversational SMS recovery outperforms generic automated messages.
Watch the full LiveRecover x Replo webinar here.
5. Post-Purchase Protection is Driving More Revenue (Seel)
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What if you could increase Average Order Value (AOV) by 10-15% and drive 16.5% higher Lifetime Value (LTV) with one simple checkout upgrade?
Enter Seel’s "Worry-Free Purchase", a post-purchase protection tool designed to build customer confidence and reduce refund risks.
How to Leverage This Trend:
✅ Increase Attach Rates – Seel’s branding outperforms traditional “protection” or “insurance” labels.
✅ Drive Repeat Purchases – Customers who use Seel are 30% more likely to buy again.
✅ Reduce Costly Returns & Refunds – Seel absorbs the financial burden of claims, so you don’t have to.
💡 "In just 4 weeks, we protected $50k in orders. Almost every customer adds Seel to their cart—it’s a no-brainer!" – Verified Shopify Brand
Learn more about Seel here.
6. Building an Influencer Strategy That Converts (Avenue Z)
Influencer marketing is no longer optional—it’s a key revenue driver. Brands that leverage influencer partnerships effectively see higher engagement, stronger trust, and increased conversions. However, many brands struggle with how to get started.
💡 "Avenue Z helped Athena Club scale their influencer campaigns and expand to other channels, resulting in an 82.5% CTR increase and a 25% decrease in CPC."
How to Build an Effective Influencer Strategy:
Step 1: Finding the Right Micro-Influencers
Micro-influencers (those with smaller but highly engaged audiences) often drive more meaningful conversions than large influencers. To find the right ones for your brand:
✅ Use influencer discovery platforms – Tools like Upfluence, Aspire, or TikTok Creator Marketplace can help identify potential partners based on audience demographics and engagement rates.
✅ Analyze organic brand mentions – Look for influencers who are already talking about your industry or products.
✅ Check engagement, not just followers – Focus on comments and interactions, not just vanity metrics.
Step 2: Influencer Outreach and Pitching
Once you identify ideal influencers, outreach is key. Here’s how to approach them effectively:
✅ Keep it personal – Avoid generic copy-paste messages. Reference specific posts or their style that aligns with your brand.
✅ Offer real value – Provide a free product, commission-based deals, or early access to exclusive collections.
✅ Be clear on expectations – Share your campaign goals and creative guidelines upfront, while allowing room for their authentic voice.
Step 3: Optimizing Content for Organic Reach
Influencer content should feel authentic to their audience. Here’s how to maximize organic reach:
✅ Encourage user-generated content (UGC) – Have influencers post their content to their own profiles to drive trust and visibility.
✅ Leverage TikTok Shop and Instagram Collabs – Tagging products directly increases purchase intent.
✅ Give influencers creative freedom – Their audience trusts their style; overly scripted content doesn’t perform as well.
Step 4: Choosing the Right Platforms For Influencers
Not all social platforms will work for every brand. Consider:
✅ TikTok & Instagram – Best for fashion, beauty, lifestyle, and viral content.
✅ YouTube – Ideal for in-depth product reviews and storytelling.
✅ Twitter & LinkedIn – Strong for B2B and thought leadership content.
With the right influencer strategy, brands can tap into engaged audiences, drive conversions, and maximize ROI.
Influencer marketing is no longer optional—it’s a key revenue driver. Brands that leverage influencer partnerships effectively see higher engagement, stronger trust, and increased conversions.
7. A/B Testing Ideas to Optimize Your Shopify Store (Replo)
A/B testing is one of the most effective ways to improve conversion rates and optimize your Shopify store. With Replo’s built-in A/B testing tools, you can quickly test different variations of your landing pages to see what resonates best with your audience. One of the most impactful tests you can run? Headline Testing.
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Headline Testing
Your headline is the first thing visitors see, and it plays a critical role in capturing attention and driving conversions. Testing different headline variations can help you identify the messaging that best speaks to your audience and increases engagement.
How to Run a Headline A/B Test in Replo:
✅ Step 1: Duplicate Your Page – Take any page you’ve built in Replo and create a duplicate.
✅ Step 2: Change Your Headline – Select the headline in the new variant and change it to a different message. If you’re unsure where to start, use Replo’s AI tool to generate multiple headline variations based on your brand voice.
✅ Step 3: Set Up the A/B Test – In the Replo Experiments tab, create a forever link URL (which you can reuse for future tests). Set your original page as the control and your new page with the updated headline as the variant.
✅ Step 4: Launch & Analyze – Drive traffic to your A/B test URL and monitor key metrics like click-through rate and conversion rate. Replo’s analytics will show you which version is performing better.
💡 Pro Tip: If your store runs paid traffic, allocate a portion of your ad spend specifically for testing new headlines. Once you identify a winner, roll it out across your entire store to maximize conversions.
How to Leverage This Trend:
✅ Iterate quickly – Test different layouts, messaging, and CTAs to find what works best.
✅ Make it mobile-first – More than half of eCommerce traffic comes from mobile devices.
✅ Match your ads – Ensure your landing page messaging aligns with your ad creative for a seamless experience.
With Replo, you can continuously optimize your landing pages through quick, easy A/B tests—helping you turn more visitors into customers with data-driven insights. Get 8 more A/B Testing Examples.
No matter how great your ad creative is, your landing page is what determines if a visitor converts into a customer.
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Recap of 7 Proven Strategies to Increase Your Shopify Sales
The best DTC brands in 2025 are focusing on:
- The Comeback of Humor in DTC Advertising (Motion)
- Using AI to Ecommerce Growth (Ground)
- Frictionless Checkout Solutions (Amazon Buy With Prime)
- Use SMS to Recover Lost Sales (LiveRecover)
- Increase Conversions and Loyalty with Post-Purchase Protection (Seel)
- Drive More Engagement with Influencers (Avenue Z)
- A/B Testing Quickly and Effectively (Replo)
Want to implement these trends? Start by optimizing your landing pages with Replo and layering in the right tools to drive more conversions and revenue. See how your landing pages are performing using our Ecommerce Toolbox of free industry comparison tools and key metric calculators.
