Triple Whale vs Northbeam for an online store
The short answer
Triple Whale starts free with first- and last-click credit and quotes paid plans by GMV. Northbeam has no free plan; Starter is from $1,500 a month, set by pageviews, for brands spending under $1.5M a year on ads. Pick Triple Whale for one dashboard, Northbeam for attribution at big ad budgets.
What each costs to start
List prices and billing terms from each tool's own pricing page.
Triple Whale
Free to Enterprise
- Starting price
- Free; paid plans quoted
- Price set by
- Annual GMV and plan
- Contract
- 12 months on paid plans, billed monthly or yearly
- Free way in
- Free plan, no card
Northbeam
Starter to Enterprise
- Starting price
- From $1,500 a month
- Price set by
- Pageviews and plan
- Contract
- Starter month-to-month; higher plans annual
- Free way in
- A demo first
Replo
Starter
- Starting price
- $99 a month, billed yearly
- Price set by
- Plan; analytics on every plan
- Contract
- Monthly or yearly
- Free way in
- Free plan to try it
Triple Whale's terms from its pricing FAQ; Northbeam's from its plan cards and FAQ. Replo's Starter includes the whole site builder.
Triple Whale starts free and quotes paid plans; Northbeam prints a $1,500 starting price.
How each one credits a sale
Both run their own pixel. They differ on models, views and who they're for.
Triple Whale
Free to Enterprise
- Attribution
- First and last click free; multi-touch from Foundation
- Modeling and tests
- Marketing mix modeling, incrementality tests and multi-touch attribution in one place, on Enterprise
- Acts on the answer
- Scheduled reports and checks, ad account actions, landing pages and creative tools, on Automate
- Built for
- Shopify brands that want store, ads and email in one view
Northbeam
Starter to Enterprise
- Attribution
- First-party multi-touch attribution across every ad channel, with view-through credit
- Modeling and tests
- Media mix modeling and incrementality as options on Enterprise
- Acts on the answer
- Media strategists on Professional and up
- Built for
- Brands spending under $1.5 million a year on ads and up
Replo
Starter
- Attribution
- None of its own; reads both tools
- Modeling and tests
- None
- Acts on the answer
- Reports, emails and new pages
- Built for
- Stores that want one answer across their tools
From each tool's pricing page and plan descriptions. Replo reads both through their APIs.
Who should pick which
Both measure ads with their own pixel. The difference is price, depth and who runs it.
Best for one dashboard for every channel
Triple Whale
Starts free, then adds multi-touch credit, dashboards, SQL and Moby AI on paid plans.
Where it loses: paid prices aren't printed, and they rise with your GMV.
Best for big, multi-channel ad budgets
Northbeam
Multi-touch credit across every ad channel, including ad views, with strategists on higher plans.
Where it loses: no free plan; Starter is from $1,500 a month, and price rises with pageviews.
Best for one answer across your tools
Replo
Reads Triple Whale or Northbeam next to Shopify, Google Analytics 4 and your ads, then builds the report.
Where it loses: it credits no ad channel itself; keep an attribution tool for that.
Where Replo fits
Ask once, across every tool
Whichever you pick, Replo reads it next to Shopify, Google Analytics 4, Meta and Klaviyo, so a question about spend gets one answer and a weekly email.
Frequently asked questions
- Is Northbeam better than Triple Whale?
- For brands with big ad budgets that want attribution only, often yes: every Northbeam plan has multi-touch credit, including ad views. For a store that wants a free start and one dashboard for store, ads and email, Triple Whale fits better. See all Triple Whale alternatives, priced at 1,000 orders a month.
- How much does Northbeam cost?
- Starter is from $1,500 a month, month-to-month, for brands spending under $1.5 million a year on ads. Professional is from $3,500 a month, for up to $500,000 a month in ad spend. Northbeam says the monthly price is set by your pageviews, so you get an exact quote on a call.
- How much does Triple Whale cost?
- The Free plan is free, with first- and last-click attribution. Foundation, Automate and Enterprise are priced on a walkthrough by annual GMV, as 12-month subscriptions billed monthly or yearly with two months free.
- Can I use Triple Whale and Northbeam together?
- You can, but each one installs its own pixel and reports its own numbers, so they won't match. Most stores pick one for budget calls and check it against Shopify's own sales.
- Does Replo read both?
- Yes. Connect Triple Whale or Northbeam and ask about their spend, revenue and ROAS next to Shopify, Google Analytics 4 and your ad accounts, in Replo, Claude or ChatGPT. Replo and Triple Whale.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.
