Hotjar vs Microsoft Clarity for an online store
The short answer
Clarity is free with no traffic limit, records every visit and keeps 30 days. Hotjar, now part of Contentsquare, is free up to 200,000 sessions a month but records about 5% and keeps a month; Growth adds 13 months of data from $39 a month billed yearly. Pick Clarity for free replays, Hotjar for surveys and history.
What each costs and keeps
List prices and limits from each tool's own pricing page and FAQ.
Microsoft Clarity
Free
- Price
- Free
- Traffic covered
- No traffic limits
- Session replays
- Every visit, no sampling
- Data kept
- 30 days
- Works on
- Any site, with a script
Hotjar
Free and Growth
- Price
- Free; Growth $39 a month billed yearly
- Traffic covered
- Up to 200,000 sessions a month free; Growth from 7,000 sessions a month
- Session replays
- 5% of sessions, up to 10,000 a month
- Data kept
- 1 month free; 13 months on Growth
- Works on
- Any site, with a script
Replo
Starter
- Price
- $99 a month billed yearly; free plan to start
- Traffic covered
- 100,000 sessions a month on Starter
- Session replays
- None
- Data kept
- Read the last 7, 30 or 90 days
- Works on
- Pages Replo publishes
Hotjar's prices are Contentsquare's, billed yearly; Growth is $49 billed monthly. Replo's Starter includes the whole site builder.
Clarity has no paid plan. Hotjar's pricing now opens Contentsquare's plans, with Growth from $39 billed yearly.
What each heatmap shows you
Both draw click and scroll heat. They differ on sales, frustration and feedback.
Microsoft Clarity
Free
- Heatmap views
- Click, scroll, area and attention maps, plus conversion heatmaps on Shopify
- Ties clicks to sales
- Conversion heatmaps on Shopify stores
- Frustration signals
- Rage and dead click insights
- Feedback from visitors
- No surveys
- AI help
- Summaries and chat about your data
Hotjar
Free and Growth
- Heatmap views
- Heatmaps and attention maps; zone heatmaps on Growth
- Ties clicks to sales
- Revenue in zone heatmaps on Pro, priced on request
- Frustration signals
- Error and performance monitoring
- Feedback from visitors
- Basic surveys on Free
- AI help
- Heatmap and replay summaries on Growth
Replo
Starter
- Heatmap views
- Click, scroll and revenue per element
- Ties clicks to sales
- Revenue after each click, on every page
- Frustration signals
- Not labeled
- Feedback from visitors
- No surveys
- AI help
- Edits the page you name, or sets up a test
From Clarity's pricing and heatmap pages and Contentsquare's plan comparison.
Both draw click and scroll heat. Clarity adds conversion heatmaps on Shopify; Hotjar adds surveys.
Who should pick which
Both are free to start. The difference is how much you record and how long you keep it.
Best for free replays at any traffic
Microsoft Clarity
Records every visit and draws heatmaps free, with rage and dead click insights.
Where it loses: data lasts 30 days, there are no surveys, and Microsoft uses the data for its products.
Best for surveys and a year of history
Hotjar
Adds surveys, funnels and 13 months of data on Growth, in one Contentsquare account.
Where it loses: the free plan records about 5% of visits and keeps one month.
Best for fixing the pages it builds
Replo
Shows revenue per element on every page Replo publishes, then edits the page for you.
Where it loses: no session recordings or surveys, and only on pages Replo publishes.
Where Replo fits
Build the page, then read its heatmap
Replo records clicks, scroll and revenue on every page it publishes. Connect Clarity too, and Replo reads its rage and dead clicks and fixes the page behind them.
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
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Taped seams, inside and out
Long enough for a wet bench
Clicks
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
Hanna L. Verified buyer · Size M
Taped seams, inside and out
Long enough for a wet bench
Scroll
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
Hanna L. Verified buyer · Size M
Taped seams, inside and out
Long enough for a wet bench
Revenue
Frequently asked questions
- Is Microsoft Clarity better than Hotjar?
- For free replays, yes: Clarity records every visit with no traffic limit, while Hotjar's free plan records about 5%. Hotjar is better if you need on-page surveys or more than 30 days of data. See all Hotjar alternatives, priced at 10,000 visits a month.
- Is Microsoft Clarity really free?
- Yes, with no paid plan and no traffic limits. Microsoft says it uses the anonymous behavior data Clarity collects to improve its products and machine learning models, and that it never shares your data with third parties.
- Is Hotjar part of Contentsquare?
- Yes. Hotjar's site now opens Contentsquare, and its pricing page lists Contentsquare's plans: Free up to 200,000 sessions a month, Growth $39 a month billed yearly, and Pro and Enterprise on request. Heatmaps, replays and surveys come with every plan.
- How long do Hotjar and Clarity keep data?
- Clarity keeps recordings and data for 30 days. Hotjar's Free plan keeps 1 month, and Growth keeps 13 months. Read at least a full week of data before you change a page. How much traffic a heatmap needs.
- Do Hotjar and Clarity work on Replo sites?
- Yes. Ask Replo to add either one with its ID, or add it under Scripts & Pixels, and it records every page once you publish. With Clarity connected, Replo reads its rage and dead clicks and fixes the page. Replo and Clarity.
- What does Replo add on top?
- Heatmaps built into every page Replo publishes, with nothing to install: clicks, scroll and the revenue after each click, a view per publish, and one per side of an A/B test. It doesn't record sessions. See Replo heatmaps.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.