Hotjar alternatives, priced for an online store
The short answer
Hotjar is now part of Contentsquare. Its free plan covers 200,000 sessions a month but records about 5% as replays. Microsoft Clarity is free and records every visit. Lucky Orange is the cheapest paid pick at 10,000 visits, $72 a month billed yearly. Replo puts heatmaps on the pages it builds, then fixes them.
How we ranked
Ordered by the monthly price, billed yearly, of the cheapest plan that puts heatmaps on every page of a store with 10,000 visits a month. Ties go to the tool that records more of those visits as session replays. Tools that only quote a price come last.
Prices, limits and plans come from each tool's own pricing page, at list price. Crazy Egg counts pageviews, so we used the plan that covers 10,000 visits of a few pages each. We didn't score heatmap accuracy or support. Replo is ours, ranked by the same rule.
Three tools are free at 10,000 visits; the paid ones start at $72 a month billed yearly.
Eight heatmap tools, priced the same way
The cheapest plan with heatmaps on every page at 10,000 visits a month, and what it records.
1. Microsoft Clarity
Free
- Price at 10,000 visits
- Free
- Visits recorded as replays
- All 10,000, every visit, no sampling
- Data kept
- 30 days
- Free way in
- Free forever
2. PostHog
Pay-as-you-go
- Price at 10,000 visits
- Free within the monthly free tier
- Visits recorded as replays
- 5,000 recordings a month free, more billed per recording
- Data kept
- 1 month of recordings free, 90 days on pay-as-you-go
- Free way in
- Free tier every month
3. Hotjar
Free
- Price at 10,000 visits
- Free
- Visits recorded as replays
- About 500 (5% of sessions, up to 10,000 a month)
- Data kept
- 1 month; 13 months on Growth
- Free way in
- Free plan
4. Lucky Orange
Grow
- Price at 10,000 visits
- $72 a month billed yearly
- Visits recorded as replays
- Up to 10,000 sessions a month
- Data kept
- 60 days, more as an upgrade
- Free way in
- 7-day free trial
5. Crazy Egg
Plus
- Price at 10,000 visits
- $99 a month billed yearly
- Visits recorded as replays
- 1,000 a month
- Data kept
- 2 years of recordings
- Free way in
- 30-day free trial
6. Replo
Starter
- Price at 10,000 visits
- $99 a month billed yearly
- Visits recorded as replays
- None: no session recordings
- Data kept
- Read the last 7, 30 or 90 days
- Free way in
- Free plan to start
7. Mouseflow
Advanced
- Price at 10,000 visits
- $109 a month billed yearly
- Visits recorded as replays
- All 10,000 (25,000 sessions a month included)
- Data kept
- 6 months
- Free way in
- Free plan and a 14-day trial
8. Fullstory
Business
- Price at 10,000 visits
- Price on request, after a demo
- Visits recorded as replays
- Not listed
- Data kept
- Not listed
- Free way in
- A demo first
Plans, prices and limits from each tool's own pricing page, billed yearly where both are offered. We recheck them every month.
Where each tool's heatmaps stop
Which pages each plan covers, and what else comes with it.
Microsoft Clarity
Free
- Heatmaps on
- Every page, up to 100,000 page views per heatmap
- Also includes
- Rage and dead click insights, AI summaries, conversion heatmaps on Shopify
PostHog
Pay-as-you-go
- Heatmaps on
- Heatmaps on 3 pages free; every page on pay-as-you-go
- Also includes
- Product analytics, feature flags, experiments and surveys
Hotjar
Free
- Heatmaps on
- Every page, up to 200,000 sessions a month
- Also includes
- Funnels, error monitoring and basic surveys; revenue heatmaps on Pro
Lucky Orange
Grow
- Heatmaps on
- Every page, 10,000 sessions a month
- Also includes
- Live chat, surveys, live visitor view and funnels
Crazy Egg
Plus
- Heatmaps on
- 75 heatmap reports, 150,000 tracked pageviews
- Also includes
- A/B testing, surveys, web analytics and error tracking
Replo
Starter
- Heatmaps on
- Every page Replo publishes; not a Shopify theme or another site
- Also includes
- Revenue per element, a heatmap per publish and per test, page edits
Mouseflow
Advanced
- Heatmaps on
- Every page, 25,000 sessions a month
- Also includes
- Friction flags, funnels and feedback surveys
Fullstory
Business
- Heatmaps on
- Not listed on its plans page
- Also includes
- Revenue per click on heatmaps, across web and app
From each tool's pricing and heatmap pages. Every tool here except Replo adds a script to the site it measures.
Each tool's own heatmap page: most sell recordings and heatmaps for any site; Replo's cover pages it builds.
The right heatmap tool for each store
Most stores searching for a Hotjar alternative want one of these. Pick by the job.
Best for free replays at any traffic
Microsoft Clarity
Records every visit and builds heatmaps for free, with no traffic limit.
Where it loses: it keeps data 30 days, and Microsoft uses the data to improve its own products.
Best for product teams with developers
PostHog
Heatmaps sit beside product analytics, feature flags and experiments, with a monthly free tier.
Where it loses: heatmaps on every page need a card on file, and setup leans on developers.
Best for heatmaps with surveys
Hotjar
Puts heatmaps, replays, funnels and surveys in one suite, free up to 200,000 sessions.
Where it loses: the free plan records 5% of visits; Growth starts at $39 a month billed yearly.
Best for chat and recordings in one
Lucky Orange
Heatmaps, recordings, live chat and surveys on every plan, for the cheapest paid price here.
Where it loses: there's no free plan, and Build covers only 3,500 sessions a month.
Best for heatmaps plus A/B tests
Crazy Egg
Pairs heatmaps with A/B testing and surveys, so you can test what a heatmap shows.
Where it loses: it bills yearly only, and Starter's 5,000 tracked pageviews won't cover 10,000 visits.
Best for fixing the pages it builds
Replo
Records clicks, scroll and revenue on every page it publishes, then edits the page you name.
Where it loses: no session recordings or surveys, and it only covers pages Replo publishes.
Best for flagging friction automatically
Mouseflow
Flags rage clicks, dead clicks and errors on every plan, so you find problems without watching replays.
Where it loses: Essential covers only 5,000 sessions a month, so 10,000 visits needs Advanced.
Best for large teams on web and app
Fullstory
Maps every click to the revenue that followed, across a website and an app.
Where it loses: it lists no prices, so you book a demo before you see one.
What Replo's heatmaps cover today
They're built into the pages Replo publishes. Here's what that covers, and what it doesn't yet.
Covers today
- Click, scroll and revenue views
- Nothing to install on Replo pages
- A heatmap for every publish
- Each side of an A/B test
- Phone and desktop read apart
Doesn't cover yet
- Session recordings
- Pages outside Replo, like a theme
- Surveys or feedback widgets
- Rage and dead click labels
Where Replo fits
Build the page, then read its heatmap
Replo builds your store's pages and records clicks, scroll and revenue on every one. Ask it to fix what the heatmap shows, then test the change. Hotjar or Clarity can keep running beside it.
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
Hanna L. Verified buyer · Size M
Taped seams, inside and out
Long enough for a wet bench
Clicks
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
Hanna L. Verified buyer · Size M
Taped seams, inside and out
Long enough for a wet bench
Scroll
Shop the coatFor the dog walk at 6 a.m.
4.8 · 3,412 reviews
Mid-thigh rain coat in matte, seam-sealed PU. Deep brimmed hood, two-way zip, and pockets big enough for a lead and the treats.
“6 a.m., sideways rain, two spaniels. Dry underneath, every time.”
Hanna L. Verified buyer · Size M
Taped seams, inside and out
Long enough for a wet bench
Revenue
Frequently asked questions
- What is the best Hotjar alternative?
- It depends on the job. Microsoft Clarity for free replays at any traffic. PostHog for product teams with developers. Lucky Orange for the cheapest paid plan with chat. Crazy Egg to A/B test what a heatmap shows. Mouseflow to flag friction. Fullstory for large web and app teams. See Hotjar vs Clarity.
- Is Hotjar still free?
- Yes. Hotjar is now part of Contentsquare, and hotjar.com's pricing opens Contentsquare's plans. The Free plan covers up to 200,000 sessions a month, records 5% of sessions, up to 10,000 a month and keeps 1 month of data. Growth is $39 a month billed yearly, or $49 a month billed monthly, from 7,000 sessions a month.
- Is there a free Hotjar alternative?
- Yes. Microsoft Clarity is free with no traffic limits, records every visit and keeps 30 days. PostHog's free tier records 5,000 recordings a month, with heatmaps on 3 pages. Mouseflow is free for 500 sessions a month. Our guide to reading a heatmap works with any of them.
- Do Hotjar and Clarity work on Replo sites?
- Yes. Ask Replo to add Hotjar with your site ID or Clarity with your project ID, or add either under Scripts & Pixels, and it records every page once you publish. Replo's own heatmaps keep running beside it. Replo can also read your Clarity insights and fix the page behind them.
- What happened to Smartlook?
- Smartlook, now part of Cisco, stopped selling new plans in May 2026 and says its platform closes in September 2027. If you're moving off it, every tool on this page records heatmaps and, except Replo, session replays.
- Where do Replo's heatmaps lose?
- On recordings and reach. Replo records no session replays, runs no surveys and doesn't label rage clicks, and its heatmaps cover only pages Replo publishes. Starter is $99 a month billed yearly, $119 monthly, for the whole site builder. It ranks number 6 of 8 by our rule.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.