Skip to main content

Brand ads

Dr. Squatch ads: what it runs, and the ad that lasts

What Dr. Squatch runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

live Meta ads
Over 1,200

live Meta ads

video ads
74%

video ads

median age of a live ad
5 days

median age of a live ad

land on a product page
91%

land on a product page

Dr. Squatch's longest-running live ad

🤯 FREE TOILETRY BAG + 50% OFF 🤯

“FREE TRAVEL BAG + 50% OFF | Signature Scent Bundle. ⭐⭐⭐⭐⭐ Tens of thousands of 5 star reviews. 🤑 50% OFF sale ends soon!”

8 live ads carry the same words.

157 days live · Video · Offer first hook · Lands on a product page

See it in Meta's Ad Library

Our take

Dr. Squatch's oldest live ad isn't selling anything. It's a post-purchase thank-you, “Welcome to Squatch Nation,” and it has run for 1,008 days. The longest-running ad that sells is a bundle: “FREE TRAVEL BAG + 50% OFF | Signature Scent Bundle.”

That pattern runs through the account. More than half of its live ads open with the offer, and nearly every ad lands on a product page built for one bundle, and the copy says it's for new customers only.

The lesson is the pairing: one offer, one page made for it. When the ad promises a free bag and a discount, the page should show exactly that bundle, not a catalog.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “FREE TRAVEL BAG + 39% OFF | Final Days 🚨”

    188 ads

  2. “FREE TRAVEL BAG + 50% OFF | Final Days 🚨”

    151 ads

  3. “🎁 3 FREE gifts from Dr. Squatch? Don’t mind if we do”

    123 ads

  4. “FREE MAN SHELF + 32% OFF | Limited Supply🚨”

    95 ads

  5. “Limited Edition ONE PIECE Collab. Hurry up! Things are selling out fast.”

    80 ads

  6. “💪 55%+ OFF + 3 FREE GIFTS | Legendary Launch Bundle”

    71 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Offer first

    669 ads · 56%

  • Bold claim

    164 ads · 14%

  • New or launch

    115 ads · 10%

  • Question

    77 ads · 6%

  • Curiosity

    68 ads · 6%

  • Product showcase

    43 ads · 4%

Angle

  • Price or value

    704 ads · 59%

  • Identity

    213 ads · 18%

  • Transformation

    78 ads · 6%

  • Problem and fix

    59 ads · 5%

  • Convenience

    48 ads · 4%

  • Clean or non-toxic

    28 ads · 2%

Where the ads land

The pages with the most live ads pointing at them.

Turn this ad into your own page

Replo builds a page that keeps the promise of Dr. Squatch's longest-running ad, on your brand and products.

Build my page

Frequently asked questions

How many Facebook ads is Dr. Squatch running?
Over 1,200 live Meta ads, counted across Facebook and Instagram. 74% are videos, 23% are images, 4% are carousels. Half of its live ads started in the last 5 days.
What is Dr. Squatch's longest-running ad?
A video ad that has run 157 days. It opens: “FREE TRAVEL BAG + 50% OFF | Signature Scent Bundle. ⭐⭐⭐⭐⭐ Tens of thousands of 5 star reviews. 🤑 50% OFF sale ends…” It sends shoppers to a product page.
Where do Dr. Squatch's ads send shoppers?
Mostly to product pages (91%) and collection pages (6%). The page with the most live ads is drsquatch.com/products/free-toiletry-bag-9-bar-soaps-nco, linked from 282 of them.

Keep exploring

Dr. Squatch is not affiliated with Replo.