TikTok ads
TikTok ad examples and the pages they open
Fourteen real TikTok ads from beauty, fashion, home and food brands, each with its hook, how many people saw it and the page a tap opens.
- brands, one real ad each
- 14
brands, one real ad each
- people reached by the biggest ad here (Simba)
- 1.3M
people reached by the biggest ad here (Simba)
- skip the homepage after the tap
- 13 of 14
skip the homepage after the tap
- open a product or collection page
- 10 of 14
open a product or collection page
What these TikTok ads share
Three habits across all five categories.
Say it before the swipe
9 of the 14 ads put words on screen in the opening seconds: an offer, a claim or a dare.
Skip the homepage
13 of 14 open a product, collection, sale or sign-up page, not the homepage.
Name the page after the ad
Tropic's page repeats the ad's offer word for word; TALA's collection is called “As Seen on TikTok”.
Home and sleep TikTok ads
4 ads, most people reached first, with the page each one links to.
Home and sleep
Simba
No words on screen: two people drag a bare mattress onto a bed frame, then one lies down to read.
Hook
Demo
Caption
None listed
Button
Not listed
Offer
Up to 33% off everything (on the page today)
Ran
23 days, UK
Seen by
1.3M
Opens
Collection page
The only ad here seen by over a million people. It shows the product being used, and the click lands on every mattress, not one.
See it in TikTok's Ad Library
Home and sleep
SharkNinja
A famous comedian sips a drink and sings “Jingle Bells” (subtitled in Spanish).
Hook
Celebrity
Caption
No hay hogar como un hogar SharkNinja.
Button
Visit store
Offer
No offer
Ran
3 days, Spain
Seen by
57K
Opens
Campaign page
A holiday brand ad, not a product ad. The click opens a page built for the campaign that names every celebrity in it, so the story continues after the tap.
See it in TikTok's Ad Library
Home and sleep
Emma
“Als jij elke ochtend moe wakker wordt” (if you wake up tired every morning)
Hook
Problem
Caption
Emma Comfort Weken, tot 50% korting (Emma Comfort Weeks, up to 50% off)
Button
Shop now
Offer
Up to 50% off
Ran
4 days, Netherlands
Seen by
3K
Opens
Sale page
A creator names the problem to camera; the caption carries the discount. The click opens the sale page, with 50% off on the first product.
See it in TikTok's Ad Library
Home and sleep
Mixtiles
A creator presses a framed photo onto the wall while talking; captions run one word at a time.
Hook
Demo
Caption
None listed
Button
Not listed
Offer
No offer
Ran
2 days, UK
Seen by
under 1K
Opens
Sign-up flow
The demo shows how easy the frames go up. The click skips the homepage and opens step one of ordering: “Let’s get you started.”
See it in TikTok's Ad Library
Beauty TikTok ads
3 ads, most people reached first, with the page each one links to.
Beauty
Olaplex
“Gift the #1 Hair Oil*”
Hook
Claim
Caption
None listed
Button
Not listed
Offer
Up to 30% off holiday sets (on the page)
Ran
22 days, UK
Seen by
72K
Opens
Homepage
The ad sells one oil as a gift and footnotes its #1 claim. The homepage opens on a gift guide, so the gift angle carries over even though the oil itself is a scroll away.
See it in TikTok's Ad Library
Beauty
Tropic
“Gifts £35 & Under · Plus free delivery £40+”
Hook
Offer
Caption
None listed
Button
Not listed
Offer
Gifts under £35, free delivery over £40
Ran
5 days, UK
Seen by
3K
Opens
Collection page
The offer is the whole ad, on screen from the first frame, and the page headline repeats it word for word: “Beauty Gifts £35 & Under”.
See it in TikTok's Ad Library
Beauty
Trinny London
“It’s time to look the f*** up.”
Hook
Founder to camera
Caption
None listed
Button
Not listed
Offer
No offer
Ran
6 days, UK
Seen by
under 1K
Opens
Product page
The founder opens with a line nobody scrolls past, then explains peptides. The ad ends on The Elevator neck cream but links to the Fresh Face makeup stack: a mismatch to avoid.
See it in TikTok's Ad Library
Fashion TikTok ads
3 ads, most people reached first, with the page each one links to.
Fashion
The Oodie
“Oodie Lounge Sets”
Hook
Product name
Caption
None listed
Button
Not listed
Offer
Up to 50% off everything (on the page)
Ran
6 days, UK
Seen by
2K
Opens
Collection page
The on-screen title names the product line, and the click opens that exact collection, with sale prices on the first screen.
See it in TikTok's Ad Library
Fashion
TALA
No words on screen: a creator in a zip hoodie and leggings talks straight to camera.
Hook
Creator to camera
Caption
None listed
Button
Shop now
Offer
No offer
Ran
15 days, UK and Ireland
Seen by
2K+
Opens
Collection page
A creator wears the outfit and talks, with no text on screen. The page it opens is named “As Seen on TikTok”, so a viewer lands on the pieces they just watched.
See it in TikTok's Ad Library
Fashion
Gymshark
No words on screen: a model poses in a sports bra and joggers.
Hook
Product on body
Caption
None listed
Button
Not listed
Offer
No offer
Ran
17 days, UK
Seen by
under 1K
Opens
Collection page
No hook line at all: the outfit is the pitch. The click opens women’s best sellers, so a viewer who liked the look sees it among the others.
See it in TikTok's Ad Library
Food and drink TikTok ads
2 ads, most people reached first, with the page each one links to.
Food and drink
Huel
“Do not buy Huel”
Hook
Reverse psychology
Caption
No Time for Cooking? Meet Huel Black Edition
Button
Shop now
Offer
Free t-shirt and shaker (on the page)
Ran
8 days, 12 EU countries
Seen by
1K–10K
Opens
Product page
“Do not buy Huel” stops the scroll, then the ad lists reasons and ends on “When you try it, you’ll understand.” The click opens the one product it named.
See it in TikTok's Ad Library
Food and drink
Grind
“Grind × Miffy”
Hook
Collab launch
Caption
None listed
Button
Not listed
Offer
Limited edition: “Shop it before it sells out”
Ran
2 days, UK
Seen by
under 1K
Opens
Collection page
Product shots, then an end card that names the deadline. The click opens a collection page made for the collab, not the coffee shop at large.
See it in TikTok's Ad Library
Accessories TikTok ads
2 ads, most people reached first, with the page each one links to.
Accessories
Loop
“When my schedule calls for nocturnal hours”
Hook
First-person story
Caption
Meet Loop Eclipse™
Button
Shop now
Offer
No offer
Ran
13 days, 22 European countries
Seen by
up to 1K per country
Opens
Product page
A creator puts on the sleep mask mid-sentence, and the ad ends on the product page itself. The click opens that same page: “Lights out. Anywhere.”
See it in TikTok's Ad Library
Accessories
Mous
“Animal print @mouscase”
Hook
Unboxing
Caption
None listed
Button
Not listed
Offer
No offer
Ran
9 days, UK
Seen by
under 1K
Opens
Product page
An unboxing that says the print in two words. The click opens the tiger case, the one the creator holds up, with its reviews on the first screen.
See it in TikTok's Ad Library
US ads that rank high in Top Ads
TikTok's public library skips the US. Creative Center's Top Ads shows US ads with likes and a click-through rank, but not the page they open.
Brand | Ad text | Likes | CTR rank | Budget |
|---|---|---|---|---|
Mixtiles Home decor | “Transform your space in less than 5 minutes. Easy to stick, remove, and re-stick.” | 185,962 | Top 18% | High |
Sugarbear Vitamins | “Delicious Vitamin Gummies” | 164,074 | Top 40% | High |
BedJet Sleep | “Wake up refreshed every morning ready to conquer the day with BedJet” | 20,245 | Top 19% | High |
Litter-Robot Pets | “Top rated & trusted litter box” | 20,213 | Top 35% | High |
Thorne Supplements | “End the day on a high note with Magnesium Bisglycinate, a powder designed to support restful sleep.” | 15,719 | Top 27% | High |
BrüMate Drinkware | “The viral cooler sensation is back, this time in Rainbow Swirl” | 13,317 | Top 17% | High |
David Protein bars | “David helps people increase muscle and decrease fat. 28g protein, 150 calories, 0g sugar.” | 6,785 | Top 45% | High |
Hello Bello Baby | “There's already enough to remember! Get premium diapers & wipes delivered right to your door!” | 2,199 | Top 37% | High |
Conversion ads in the United States from the last 180 days, as Top Ads lists them without a login. Open Top Ads.
Find more ads like these
Build the page your TikTok ad opens
Pick an ad and Replo builds the landing page for it, on your brand and products.
Frequently asked questions
- Where do these TikTok ad examples come from?
- From TikTok's own Commercial Content Library, which lists every ad shown in Europe with its dates, reach and the website it links to. We quote each ad's words and link to it there; we don't copy videos. The phone screenshots are our own captures of the linked pages.
- Why are these ads from Europe?
- TikTok's public ad library only covers ads shown in the European Economic Area, Switzerland and the UK, because EU law requires it. US ads appear only in Creative Center's Top Ads, which hides the landing page until you log in to a TikTok for Business account.
- What makes a good TikTok ad?
- It looks like a TikTok, not a commercial: a person talking or using the product, words on screen in the first second, and one clear next step. Then the tap should open the product or offer the video showed, not a homepage.
- How long should a TikTok ad be?
- The ads on this page run from 6 to 48 seconds, and the short ones say a single thing: an offer or a product name. Length matters less than the first second, since a viewer can swipe past any ad at once.
- Can Replo build the page a TikTok ad opens?
- Yes. Tell Replo which ad you're running and it builds the landing page on your brand and products, with the ad's hook as the headline and the offer on the first phone screen. Replo can also install your TikTok Pixel so TikTok sees the sales.
Brands shown are not affiliated with Replo. Read how we found them in the TikTok Ad Library guide.
