Top Shopify stores
Top Shopify beauty and personal care stores, ranked by live ads
Top Shopify beauty and personal care stores this month: over 210 stores run at least 50 live Meta ads. Here are the top 25, led by L'ange, Dr. Squatch and Medicube.
- Shopify beauty and personal care stores with 50+ live ads
- 215
Shopify beauty and personal care stores with 50+ live ads
- live ads counted
- 47,000+
live ads counted
- of those ads mention any offer
- 29%
of those ads mention any offer
The top 10 beauty and personal care stores
1. L'ange
over 1,300 live ads
Beauty and personal care · langehair.com
What to copy: Build a separate offer view of the product page for ad traffic. Its top page is the product page with a bundle price (two tools for $99, was $144).
- Oldest live ad
- 146 days
- Video
- 77%
- With an offer
- 30%
Most-advertised page (product page, over 200 ads): langehair.com/products/le-titane?view=offer-landing-2bac
Top offer: Bundle price, “$99 (was $144)”
Longest-running ad (146 days): “Limited-time Only!”
2. Dr. Squatch
over 1,100 live ads
Beauty and personal care · drsquatch.com
What to copy: Make the offer the hook. 71% of Dr. Squatch's ads carry one, most often “3 FREE gifts”.
- Oldest live ad
- 1,008 days
- Video
- 73%
- With an offer
- 71%
Most-advertised page (product page, over 260 ads): drsquatch.com/products/free-toiletry-bag-9-bar-soaps-nco
Top offer: Free gift, “3 FREE gifts”
3. Medicube
over 830 live ads
Beauty and personal care · medicube.us
What to copy: Make video the default. 77% of Medicube's live ads are video.
- Oldest live ad
- 420 days
- Video
- 77%
- With an offer
- 22%
Most-advertised page (product page, over 180 ads): amazon.com/dp/b0ft7tkn36
4. Clear Start by Dermalogica
over 780 live ads
Beauty and personal care · dermalogica.com
What to copy: Send ads to a product page. It's the page Clear Start by Dermalogica's ads point at most, with 110 ads.
- Oldest live ad
- 170 days
- Video
- 58%
- With an offer
- 29%
Most-advertised page (product page, 110 ads): dermalogica.com/collections/best-sellers/products/daily-microfoliant
Top offer: Percent off, “20% savings.”
Longest-running ad (170 days): “Smooth + Brighten Skin Daily”
5. Carpe
over 780 live ads
Beauty and personal care · mycarpe.com
What to copy: Point most ads at one page. 56% of Carpe's live ads send shoppers to one offer page.
- Oldest live ad
- 200 days
- Video
- 89%
- With an offer
- 100%
Most-advertised page (offer page, over 440 ads): mycarpe.com/pages/flip-to-win-prizes-orange-save-67
Top offer: Percent off, “56% off”
Longest-running ad (200 days): “100% Money-Back Guarantee”
6. Lumē
over 740 live ads
Beauty and personal care · lumedeodorant.com
What to copy: Send ads to an offer page. It's the page Lumē's ads point at most, with over 260 ads.
- Oldest live ad
- 57 days
- Video
- 55%
- With an offer
- 53%
Most-advertised page (offer page, over 260 ads): try.lumedeodorant.com/fb-pro-2
Top offer: Percent off, “CLAIM OFFER TO SAVE 40%”
Longest-running ad (57 days): “Save over 30% + 2 FREE Items”
7. Saltair
over 740 live ads
Beauty and personal care · saltair.com
What to copy: Send ads to a product page. It's the page Saltair's ads point at most, with over 60 ads.
- Oldest live ad
- 286 days
- Video
- 60%
- With an offer
- 36%
Most-advertised page (product page, over 60 ads): saltair.com/products/glycolic-acid-body-spray
Top offer: Percent off, “10% off your first order”
Longest-running ad (286 days): “Back in Stock”
8. Crown Affair
over 650 live ads
Beauty and personal care · crownaffair.com
What to copy: Send ads to a product page. It's the page Crown Affair's ads point at most, with over 80 ads.
- Oldest live ad
- 127 days
- Video
- 54%
- With an offer
- 26%
Most-advertised page (product page, over 80 ads): crownaffair.com/products/the-pm-to-am-duo
Top offer: Bundle price, “$62 ($132 value)”
Longest-running ad (127 days): “Now available at Sephora”
9. Skin Laundry
over 640 live ads
Beauty and personal care · skinlaundry.com
What to copy: Point most ads at one page. 94% of Skin Laundry's live ads send shoppers to one offer page.
- Oldest live ad
- 61 days
- Video
- 76%
- With an offer
- 95%
Most-advertised page (offer page, 610 ads): visit.skinlaundry.com/laser-facial
Top offer: Money off, “$50 ($275 value) Teen Acne Facial”
Longest-running ad (61 days): “Your Glow-Up Awaits”
10. SALT & STONE
over 620 live ads
Beauty and personal care · saltandstone.com
What to copy: Send ads to a homepage. It's the page SALT & STONE's ads point at most, with over 60 ads.
- Oldest live ad
- 246 days
- Video
- 47%
- With an offer
- 8%
Most-advertised page (homepage, over 60 ads): saltandstone.com
Top offer: Free gift, “Free Saffron Body Lotion on orders $65+”
Longest-running ad (246 days): “Award-Winning Body Wash”
Ranks 11 to 25
| Rank | Store | Live ads | Oldest live ad |
|---|---|---|---|
| 11 | Olay | over 590 | 22 days |
| 12 | EADEM | 590 | 180 days |
| 13 | Kate McLeod | over 560 | 52 days |
| 14 | RMS Beauty | over 530 | 150 days |
| 15 | quip | over 510 | 137 days |
| 16 | Wild | over 510 | 31 days |
| 17 | Summer Fridays | over 510 | 231 days |
| 18 | Colourpop | over 500 | 154 days |
| 19 | Leaf Shave | 500 | 99 days |
| 20 | Tatcha | 490 | 14 days |
| 21 | Phlur | over 480 | 72 days |
| 22 | Touchland | 480 | 68 days |
| 23 | Beauty of Joseon | over 470 | 23 days |
| 24 | PAUME | 460 | 147 days |
| 25 | Saltyface | over 450 | 428 days |
Where beauty and personal care stores send ad traffic
Live ads by landing page type, across all 215 stores that qualify.
Product page
25,969 ads · 55%
Collection page
9,715 ads · 21%
Offer page
4,622 ads · 10%
Marketplace listing
2,799 ads · 6%
Homepage
2,107 ads · 4%
Listicle
583 ads · 1%
Build a store like these
Replo builds your beauty and personal care store and the pages your ads land on, on your brand and products.
Frequently asked questions
- What are the top Shopify beauty and personal care stores?
- By live Meta ads this month: L'ange (over 1,300 live ads), Dr. Squatch (over 1,100) and Medicube (over 830). The list counts ads running when we last checked, from each store's own Facebook and Instagram pages.
- Do Shopify beauty and personal care stores run discounts in their ads?
- Less than you'd think. 29% of the over 47,000 live ads from the 215 stores that qualify mention any offer, from percent off to free shipping. The rest sell the product alone.
- How is this beauty and personal care list made?
- We count each store's live Meta ads, keep stores whose site runs on Shopify with at least 50, and rank them. Stores that use Replo are left out. We recount every month.
Other categories
Top clothing stores
131 Shopify stores ranked by live ads.
Top home stores
84 Shopify stores ranked by live ads.
Top food and drinks stores
83 Shopify stores ranked by live ads.
Top shoes, bags and accessories stores
63 Shopify stores ranked by live ads.
Top health and supplements stores
37 Shopify stores ranked by live ads.
All Shopify stores
The top 25 across every category.
