Ad copy
Underwear ads: 12 ad copy examples
The 12 longest-running live underwear ads, one per brand, with why each one works.
- live ads from 21 brands
- Over 6,500
live ads from 21 brands
Meta's own sample ad: the first lines of primary text show before “See more”, and the headline sits beside the button.
12 underwear ads, and why they work
One ad per brand, longest-running first. We quote the copy as written and link to the ad.
Shinesty
SShinesty
Sponsored ·
“You guys suck. Everything on your sight is sold out.” - Sorry souls who see these ads and keep waiting to buy. We’re going broke and Zuck’s getting rich showing you these ads. …here’s your last reminder before we start penny-pinching.
Shop nowshinesty.com
The Pittsburgh Penguins | NHL Unisex Onesie
Why it works. Opens with an angry shopper's quote about sold-out stock, then jokes about its own ad bill. The joke turns scarcity into a laugh, not a push.
312 days live · Carousel · Product showcase hook
See it in Meta's Ad LibraryDr. Motion
DDr. Motion
Sponsored ·
“Our new Peanuts collection has officially dropped! Wear your favorite characters while enjoying the support and comfort your legs love. Perfect for Peanuts fans and sock lovers alike.”
Shop nowdrmotionsocks.com
Multi Snoopy Deco | Ankle Compression Socks For Women
Why it works. A character collection for fans who already love Peanuts, plus the reason to wear compression socks: support for your legs.
238 days live · Carousel · Product showcase hook
See it in Meta's Ad LibraryUnderstatement Underwear
UUnderstatement Underwear
Sponsored ·
“Everyday mood-boosters. Understatement finally makes the first layer count by bringing you underwear that feels as good as it looks. Liberated. Unrestricted. Unapologetically you. Discover Understatement.”
Shop nowshopunderstatement.com
Understatement Underwear - by women for women
Why it works. Sells a feeling first, “everyday mood-boosters”, then three one-word lines of attitude. The headline says who makes it and for whom.
229 days live · Carousel · Bold claim hook · 6 live ads use this copy
See it in Meta's Ad LibraryKnix
KKnix
Sponsored ·
“Whether you want to stock up on your favorites in new limited edition colors, or discover something new–the Knix Best Sellers Collection has everything you need to upgrade your bras and underwear!✨”
Shop nowknix.com
HiTouch Capri Legging - Black / XXXXL
Why it works. Two reasons to click in one line: limited colors for fans who own it already, and best sellers for first-time buyers.
171 days live · Carousel · Product showcase hook
See it in Meta's Ad LibraryMeUndies
MMeUndies
Sponsored ·
“this is your sign to refresh the drawer… limited prints, don’t wait”
Shop nowmeundies.com
SHOP NOW ➡️
Why it works. A nudge, not a pitch: “this is your sign” borrows how people talk online, and “limited prints” gives a reason to act now.
167 days live · Carousel · Bold claim hook
See it in Meta's Ad LibraryCou Cou Intimates
CCou Cou Intimates
Sponsored ·
“The Balconette Bra 🏹 Romantic and flirty, featuring Italian inspired seamed-front detailing & balconette cut. Made with 100% Organic Cotton Pointelle.”
Shop nowcoucouintimates.com
Why it works. Reads like a product tag: the cut, the seam detail and the fabric, 100% organic cotton. For lingerie, specifics are the pitch.
159 days live · Carousel · Product showcase hook
See it in Meta's Ad LibraryAdore Me
AAdore Me
Sponsored ·
“These bold, irresistible lingerie styles are a hands-on experience — with a satin bow that unties to reveal everything underneath. Shop the entire Gynger Bow Collection in sizes XS-4X.”
Shop nowadoreme.com
The Gynger Bow Collection
Why it works. Describes the one detail that sets the collection apart, a bow that unties, and ends with sizes XS to 4X so more readers see themselves.
153 days live · Video · Product showcase hook · 2 live ads use this copy
See it in Meta's Ad LibraryHanky Panky
HHanky Panky
Sponsored ·
“One swimsuit, zero adjustments — stretchy double-lined fabric, true underwire support, and a Fawning Flora print that won't fade no matter how many beach days it sees.”
Shop nowhankypanky.com
One Set, Every Beach Day
Why it works. Promises an end to fiddling, “zero adjustments”, then backs it with three specifics: double-lined fabric, underwire and a print that won't fade.
143 days live · Video · Customer quote hook · 4 live ads use this copy
See it in Meta's Ad LibraryEberjey
EEberjey
Sponsored ·
“Can't Get Enough? We Added More PJ Styles. Shop Now.”
Shop noweberjey.com
Gisele Tencel™ Modal Short Sleeve Cropped PJ Set | M | Luxury Pajamas | Eberjey
Why it works. A question for people who already love the pajamas, then the news: more styles. Short copy for a warm audience.
122 days live · Carousel · Question hook
See it in Meta's Ad LibraryEvry
EEvry
Sponsored ·
“The pair of underwear you’ll reach for on every laundry day.”
Shop nowevryunderwear.com
Pure Comfort
Why it works. One sentence that turns “favorite pair” into a picture everyone knows: the one you grab on laundry day.
100 days live · Video · Bold claim hook
See it in Meta's Ad LibraryPepper
PPepper
Sponsored ·
“We've re-written the book on bras for small boobs. No cup gaps, no unnatural padding. Just second-skin feel that celebrates you in all your glory.”
Shop nowwearpepper.com
Made for Women, by Women
Why it works. Calls out one buyer, women with small busts, and names the problems she knows: cup gaps and unnatural padding.
99 days live · Video · Audience callout hook · 2 live ads use this copy
See it in Meta's Ad LibraryAll Citizens
AAll Citizens
Sponsored ·
“Say goodbye to boxy, sweat-soaked, constantly-untucking undershirts and say hello to All Citizens high-performance undershirts 🔥 ✅ Moisture-wicking & quick-drying ✅ Mesh Breathe Zones for max airflow ✅ Stay-tucked design for all-day comfort Your go-to undershirt for changing seasons — built to perform. Try them & experience the difference! 👕✨”
Shop nowallcitizens.com
Advanced Under Shirts
Why it works. Names three things wrong with undershirts, then answers each with a checked feature. Before and after, in bullets.
98 days live · Image · Bold claim hook · 8 live ads use this copy
See it in Meta's Ad Library
What the copy has in common
Every live ad from the 21 underwear brands we track.
- open with a bold claim
- 43%
open with a bold claim
- mention an offer
- 12%
mention an offer
- median primary text
- 151 chars
median primary text
How the copy opens
Live underwear ads by their first line.
Bold claim
2,786 ads · 43%
New or launch
785 ads · 12%
Product showcase
593 ads · 9%
Offer first
452 ads · 7%
Audience callout
372 ads · 6%
Curiosity
303 ads · 5%
What they offer
12% of live underwear ads mention an offer. The most common:
Percent off
358 ads
Sitewide sale
161 ads
Free shipping
119 ads
Bundle price
72 ads
Buy more, save more
46 ads
Build the page your underwear ad sends people to
Paste an ad, and Replo builds the landing page that keeps its promise, on your brand and products.
Frequently asked questions
- How do underwear ads open?
- Most with a bold claim: 43% of the live underwear ads we read. One confident line about the product, with no setup. The chart above shows the full mix.
- Do underwear ads lead with a discount?
- Less often than you'd think. 12% of live underwear ads mention an offer at all. When they do, the most common is percent off.
- How long is the copy in underwear ads?
- The median primary text is 151 characters, about one sentence, and the median headline is 27. Most say one thing and stop.
